What’s Wrong With This Picture? Is Prive Eyewear Disruptive?

We received this press release and I was like HUH, you have GOT TO BE KIDDING ME! another cheap celebrity sunwear collection and another Yawn 'Disruptive' eyeglass company: Hollywood Heavyweights + Retail Renegade + Amazon Launch Privé Revaux Eyewear: Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven Join Forces With Disruptive Eyewear … [Read more...]

Cool School Shades From Modern Optical

Prepping up for Back To School, Modern Optical's new kids collection gets an 'A'. No kid will miss the mark or play truant when wearing the perfect couture for the first day of school. All the styles are unisex and come with little details and colors that any kid would want to wear. … [Read more...]

Wiley X Supports Awareness For National Safety Month

Eyewear innovator Wiley X®, Inc. is joining the non-profit National Safety Council and thousands of organizations across the country to help raise awareness of what it takes for Americans to “Keep Each Other Safe” this June and throughout the year.  As a leading provider of eyewear products delivering Absolute Premium Protection to the military, … [Read more...]

Fork, Spoon And Knife Eyewear For National Picnic Day

Another Who Knew Holiday! National Picnic Day is June 18 and Fathers Day. Of course we found the perfect utopian. utensil eyewear to wear for a perfect Knife Day. But what to Eyewear out of all these choices? We found from Custom Frames out of Germany, this Fork and Spoon look detachable. Interesting concept, not only could you eat with it, but … [Read more...]

The Modernization of Tura

One of the most prevalent, yet challenging, tasks in today’s ever-evolving fashion landscape, is adapting to the “now”. Conscious of this notion, Tura understands that often times what worked yesterday, might have to be modified to be successful today. Conversely, one might argue that equally important is maintaining the essence of what made Tura … [Read more...]

Optical Ownership: HAL Holding N.V. x Grand Vision

Over the years, you have probably heard the name Hal Holding's. Who are they and what do they do? According to their website: HAL Investments B.V. is a private equity firm was founded in 1873 and is based in Rotterdam, Netherlands with an additional office in Amsterdam, Netherlands. HAL Investments B.V. operates as a subsidiary of HAL Holding … [Read more...]

Eyecare Events: World Emoji Day July 17

Who remembers when all we had to use was a smiley face? There is a World Emoji Day and think about how much fun you could have with this on Facebook. Emoji contests, make your own Emoji, Favorite Emoji's, Decorate your glasses with Emoji's... Office Emojis Eye Bogglers: Emojis were invented in 1998 by  Shigetaka Kurita while working for … [Read more...]

Dappering Dudes With Eyewear And Bow Ties

It seems that women get all the attention in the eyewear world... probably because all claims say that women are 80% of the business. I don't know whether that is true or not, but venture to say that it is because all talking heads all say 'mens space' is not as large or a dynamic as the women's. I said Pappy Poo on that... those days are … [Read more...]

Surf’s Up With Op Eyewear

Growing up in a surfing community in Southern California, wearing OP was the 'coolest'. Gremmies and Hodads all wore OP gear, whether they surfed or not. Since then OP has evolved and staying true to its surfing roots, their latest eyewear styles feature beach-inspired patterns, bright hues, and youthful designs. Cali: This metal combo frame for … [Read more...]

Earthy Eddie Bauer Eyewear

Just in time for Fathers Day, Charmant introduces new styles to the Eddie Bauer Eyewear collection. Eddie Bauer an active, outdoor brand recognized for offering premium-quality outerwear, apparel, footwear, accessories, and gear. For almost 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer Eyewear … [Read more...]

Do-Nut Miss This Holiday: National Doughnut Day

National Doughnut Day is coming up on June 2.  This day can be a delicious way to have fun with patients and staff. Try some of of the creme filled ideas: Have a DIY Doughnut Eyeglass Contest; Some ideas are DIY Donut Sunglasses and here. How To Make Donut Sunglasses in Under 5 minutes Have patients send in pictures of them 'wearing Donuts … [Read more...]

Protecting Kids Eyes In The Summer

Last year the viral news of the summer was about kids peeing in pools and how it causes red eyes. Why people get red eyes in pools? It is not the urine which is relativity sterile it is the chemical compound of urine and chlorine which leads to red eyes and other diseases. Just so you know studies suggest that 1 out 5 people pee in pools and that … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

Kids Safari Sunglasses We Love

Most kids love animals and we found the cutest Safari Shades that are perfect and fun for kids to wear all year long. From Rons Optical these children's sunglasses feature polycarbonate lenses with UV protection. The round shapes can be worn by both boys and girls. Animal eyes or ears are set on the top bar giving a mischievous look to the … [Read more...]

44 Eyeglasses Made From Reclaimed Trees

To celebrate Arbor Day, we put together eyewear made from salvaged-recycled or reclaimed wood and trees throughout the world. Wood-Trees is one of the easiest materials to recycle and reuse. With the amount of wood used in building, remodeling, furniture and more there is actually no need to ever cut down a tree. In a study,  states such … [Read more...]