Happy National Barbie Day

National Barbie Day is March 9 of every year. Barbie was introduced by Mattel in 1959 and continues to be one of the most iconic and best selling dolls ever. Eyewear and Sunglasses have played a big part in Barbie iconic outfits and her various careers over the years. Resources  Good … [Read more...]

ClearVision Announces its 2017 Sun Collection

Hauppauge, NY –2017 – Eyewear industry leader ClearVision Optical introduces its 2017 Sun Collection featuring more cohesive design philosophies across brands, new patterns and materials, and upgraded constructions. ClearVision, at its core, is a solutions-based company. This is why the 2017 Sun Collection is comprised of both high-performing … [Read more...]

A History of Presidential Eyewear

Presidents Day was created in 1885 to celebrate President George Washington. In 1971 Presidents Day was officially created as part of the 'Uniform Monday' Act to create ways to give the nation's workers more 3 day weekends. Abe Lincoln's Birthday officially is February 12. Other Presidential birthdays in February are Ronald Reagan and Harrison of … [Read more...]

Big Notes For Big Boys

It's Menswear on the Runway for Fall-Winter 2017 time. Looking at the styles, Modern Optical's value collection fits right in. Grunge, larger, retro, layered pieces, it works. It works with murses and mandals, it works with backpacks and beanies, it works with jeans and jockeys.. It works. Because Modern is value priced, why not get … [Read more...]

23 Eyelash Eyeglasses For National EyeLash Day Feb. 19

National Lash Day is February 19 of every year. The day was first started to promote the use of false eyelashes but today we are going to celebrate eyelash eyewear as fake eyelashes can damage your sight. Eyelashes keep dirt and other stuff out of the eye as well as moisturize the eye. False eyelashes do not help in keeping out debris and in … [Read more...]

11 Red Frames For Valentine’s Day

Tuesday is Valentine's Day, an international day of love. Did you know that the color Red is associated with passion, energy, love and war. Wearing red increases metabolism (good for dieting) will increase respiration rate (passion) and will raise blood pressure (might be good for some). I wonder if that is why Sally Jesse Raphael was known for her … [Read more...]

WileyX Celebrates 30 Years In Business

Wiley X® is expanding its line of advanced eyewear products offering Absolute Premium Protection with three new Rx-ready styles for 2017 — the company’s 30th year in business.  With two new styles joining Wiley X’s popular Active Lifestyle Series and one new addition to the innovative Climate Control™ Series (each with multiple frame/lens … [Read more...]

Issac Mizrahi Sunglasses For Spring Summer 2017

Charmant has launched Issac Mizrahi Sunglasses just in time for Vision Expo East. The styles are modern cat eyes with modern color applications to highlight the chunky acetates. Slightly rounded with metal inserts and a metal bridge is another look. A sleek faceted shape accentuates the cat eye. On trend with a double bar, one … [Read more...]

Eight Sunglasses To Riff On For Get Out Your Guitar Day

Get out your Guitar Day is February 11 and guess what, we did find Eight Great Guitar Glasses to pay tribute too. Take your picks guitarists and aficionados, your choices are; Reclaimed guitar wood, vintage and guitar embellishments. I personally want them all. From Parkman Sunglasses,  riff If you want to know … [Read more...]

A Mans Guide To Sunglasses

Most Eyewear is geared toward women. Women have more choices in eyewear. There are more Women Runway Shows. There seem to be more eyewear blogs that address women styling than mens. Then we ran across the 'first' that we have seen Man's Guide to Sunglasses that features shapes and lenses specially for the male. … [Read more...]

BCBGMAXAZRIA Spring Sunglasses 2017

The BCBGMAXAZRIA eyewear collection is noted for its premium components and fashion-forward design. The 2017 sunwear collection has been refreshed with updated takes on bestsellers and daring new styles in both acetate and metal. Take Festive for example, an aviator style with unique flat, mirrored lenses and subtle detailing like the … [Read more...]

The Name Game: The Value Of Celebrity Marketing

Celebrity Couture 'Lines' are a growing category in business and it is big business. You see many more brand 'ambassadors' or 'creative consultants', 'celebrity endorsed' products than ever. You have seen every A,B and C celebrity #hashtagging products. In fact companies are leaving TV ads for targeted marketing with social media, spending more … [Read more...]

A & A Optical Release New XXL Eyewear

A&A Optical announces the release of four new styles from XXL Eyewear: Beaver, Deacon, Governor and Husker. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN's Ron "Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space … [Read more...]

Dapper Daisy Shades For National Daisy Day

National Daisy Day is celebrated January 28 of every year. Did you know that daisies are found everywhere in the world except Antartica? You can also eat them as they are full of Vitamin C. In celebration of this wondrous flower that is known for purity and innocence, we have pulled together Daisy Eyeglasses through the years. The look that went … [Read more...]

Eight Cheezy Pizza Sunglasses For National Pizza Day

Pizza is one of America's favorite food and with February 9 as National Pizza Pie Day and October is National Pizza Month... well it gives us a great excuse to indulge and celebrate one of the worlds best loved food. I could go on and on on how to market for this event and try to make up some eye healthy stuff, but what is the point of that? … [Read more...]