Techno Eyewear- Spy-Wear- Appeal to the James Bond Fan

      Why would you want to carry this product?  1.) It's cool and fun!  2.) It shows your on the cutting edge of technology 3.) Increases your 'Talk Factor'  4.) Appeals to 'Techies' 5.) Increase Impulse Buys and Gift buying in the office  6.) Adds excitement and drama to the office.  This cool spy gadget features a built in 1.3 … [Read more...]

Low Vision Eyewear- an Opportunity

 Eyetonomy released the Sightmate a portable, lightweight low vision aid system that optimizes residual peripheral vision. Worn like eyeglasses, it is the first portable video magnifier combining the functions of different low vision aids in a single device with a high resolution image. All for $2,999 - sold online and through their … [Read more...]

WHAT TO DO ABOUT THOSE BIG EYEGLASS FRAMES AND BIG PRESCRIPTIONS!

Big isn't always better but Big doesn't have to be bad! There is definitely a trend to larger ophthalmic frames which is a natural follow on from the extra large sunglasses we have been seeing for a couple of years now. The trend had been moving to smaller and smaller ophthalmic frames for many years. I hope my old ophthalmic lens manufacturing … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]

Optical Glossary

20/20 -the expression for normal eyesight (or 6/6 in countries where metric measurements are used). This notation is expressed as a fraction. The numerator (1st number) refers to the distance you were from the test chart, which is usually 20 feet (6 meters). The denominator (2nd number) denotes the distance at which a person with normal eyesight … [Read more...]

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into a place of business and the staff is on their cell phone, talking to each other, eating or just plain ignoring you. Personally speaking, when that happens I walk out. If I am not the most important thing that has happened to … [Read more...]