Eye Glass Frames Database and Resources

It is very confusing about who carries what  eyewear brand, who used to carry what brand, and then of course there is all the non-optical brands- that you have no idea of what they are! Even if you google a 'name' doesn't mean that you will actually get the manufacturer! There are actually two sources that have the most up-to-date information … [Read more...]

Surfs Up Goggles- An Optical Opportunity?

Kurtis USA- (kurtisusa.com) Surfing Goggles and handcrafted in the USA I was out watching the surfers the other day and got to thinking about the surfing google eyeglass market. Is this an opportunity for the optical professional? To the best of my knowledge, I have never seen surfing goggles or glasses in an optical store, even the eye docs I … [Read more...]

Costa Del Mar Sunglass Company Supports Marine Conservation

As many of you already know, my Optical Vision Site partner Cathy is a water conservation and "green" enthusiast, (her green blog is Green Eco Services). Therefore, we like to feature our sponsors' green initiatives as much as possible and bring them to our readers attention. Costa Del Mar is the one of our green sponsors, a distributor of very … [Read more...]

Eyewear Trends- Summer- Fall 2009

Typically, trends aren’t born in an economy such as ours today.  The marketplace isn’t ripe with consumers willing to risk their hard-earned cash on fads.  They are, however, more comfortable buying into what feels nostalgic and familiar.    What’s more nostalgic and familiar than “classic”?  Classic Rock and Classic Vintage have long been part … [Read more...]

Good Works- ClearVision Optical

Once again, ClearVision is proud to sponsor our Museum Way art exhibit. The current exhibit, “Shuttering West” is the work of photographer Hannah Rae Hegnauer. Proceeds from this exhibit will benefit Pride for Youth.  ClearVision is happy to underwrite this exhibit, and 100% of the proceeds generated from the sale of the artwork will be donated … [Read more...]

Five Points of Selling High-End Eyewear by Optylux

National averages show that 31% of optical retail income is derived from frame sales. Selling high-end frames is key to yielding maximum profits and at the same time, providing optical consumers with the best product you can. Optylux is in the high end eyewear business and have some great tips. Here are "Five Points of Selling High-End Eyewear by … [Read more...]

How Eyewear Gets Designed

I don't know if any of you are familiar with Blake Kuwahara- who designed the Kata Collection and then went on to work with Base Curve. He has just started his own design firm, Focus Group West We asked if Blake could submit to us how he gets his Eyewear Design Ideas- what goes through his head, where does he get inspiration- after all, it is … [Read more...]

Competing Online- Eyecare and Optical Services

We have done several articles about  Internet Competition. What I find very interesting is the amount of email we have received from online eyeglass sellers wanting to hook up and collaborate with us- why- because they know the power of the Internet. That said, I believe that the online sellers of Eyeglasses and Contacts are and will continue to be … [Read more...]

Eyecare Accessories-Peel On Sunglasses

You have trained your staff in sunglasses, health benefits of sunglasses, UV, IR yada, yada, yada, you stocked up up on product, Doc's writing a second Sunglass Rx and you still lose the sale! Worse yet- you lose it to Peel On Sunglasses! 'Turn any pair of sunglasses into reading glasses in seconds. No need to buy expensive prescription … [Read more...]

Top Searched Designer Eyeglasses

AOL lists their "Hot" searches every now and then. Recently they listed the Top Searched Designer Eyeglasses on AOL Search. I was surprised to see some of these brands listed. What do you think about the list? Some major brands seem to be missing and there are some I would not expect to see. Here it is: 1. Cartier glasses 2. Prada … [Read more...]

Hammock Eyeglasses

Very clever idea from Kenji Tomeda- who has desigend an eyeglass called Hammock Eyeglasses- which opens up when the temples are folded- creating a little table so you won't stratch your eyeglasses.  I also love these two-fers- could also be used as an eyewear safety device! - Walking in a dark alley, parking lot, take these puppies, roll your hand … [Read more...]

PPG’s Trivex

We are very happy to welcome PPG's Trivex to our family of sponsors of The Optical Vision Site. I have heard lots of good things about Trivex and have been wearing both KODAK Lenses and Shamir Lenses made from this material for the last year. I love the clarity and lightness of these lenses. You will find Trivex is available in many lens designs … [Read more...]

Interactive Data Eyeglasses-

  ScienceDaily (June 8, 2009) — New data eyeglasses can read from the engineer’s eyes which details he needs to see on the building plans. A CMOS chip with an eye tracker in the microdisplay makes this possible. The eyeglasses are connected to a PDA, display information and respond to commands.   For car designers, secret agents in the movies … [Read more...]

UV Protection and Healthy Vision

UV Protection and Healthy Vision by Dallas Erickson, Marketing Manager, Soderberg Palm trees standing tall above you, the soft ocean breeze tickling your hair, an ice cold beverage and the sun warming your face, what could sound more relaxing? Being that I am from the Midwest, that sounds like paradise to me but something is definitely missing, … [Read more...]

What Eyeglasses Say About You

Taryn Winter Brill with Good Morning America, ABC News did a fun, "What Eyeglasses Say About You", segment recently. It was a set-up of three scenarios, with and without eyeglasses. The goal was to find out what perceptions people have about those that wear eyeglasses, i.e. what eyeglasses say about you. The three scenarios were dating, a job … [Read more...]