Low Vision Eyewear- an Opportunity

 Eyetonomy released the Sightmate a portable, lightweight low vision aid system that optimizes residual peripheral vision. Worn like eyeglasses, it is the first portable video magnifier combining the functions of different low vision aids in a single device with a high resolution image. All for $2,999 - sold online and through their … [Read more...]

WHAT TO DO ABOUT THOSE BIG EYEGLASS FRAMES AND BIG PRESCRIPTIONS!

Big isn't always better but Big doesn't have to be bad! There is definitely a trend to larger ophthalmic frames which is a natural follow on from the extra large sunglasses we have been seeing for a couple of years now. The trend had been moving to smaller and smaller ophthalmic frames for many years. I hope my old ophthalmic lens manufacturing … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]

Optical Glossary

20/20 -the expression for normal eyesight (or 6/6 in countries where metric measurements are used). This notation is expressed as a fraction. The numerator (1st number) refers to the distance you were from the test chart, which is usually 20 feet (6 meters). The denominator (2nd number) denotes the distance at which a person with normal eyesight … [Read more...]

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into a place of business and the staff is on their cell phone, talking to each other, eating or just plain ignoring you. Personally speaking, when that happens I walk out. If I am not the most important thing that has happened to … [Read more...]