Pros and Cons of Buying Eyeglass Closeouts

Both Shirley and I love closeouts- I buy clothes and other things at TJ Maxx, Marshalls and other discount stores. I even shop the 'day old' rack at grocery stores. As the economy and consumers tighten up their wallets- is this an opportunity for you? Buying eyeglass closeouts is a completely different purchasing and mark-up strategy. Closeouts … [Read more...]

Techno- Eyewear- Mini TV Hooks to Glasses

This mini TV hooks onto a pair of glasses. (Cost $1,000)  Stats YouTube Views- 258,637 Honors- 24 Comments- 1594 Scalar- … [Read more...]

Sports Eyewear-Underwater MP3 Player Attaches to Glasses

New Launch and a good opportunity for optical offices that specialize in sports eyewear. Music to Swim With New product designed for the Japanese division of iriver company Sppedo, a manufacturer of sporting goods, and is called the Speedo LZR Aquabeat. 'There aren't many changes on the design front, though the color scheme of the … [Read more...]


Costa Del Mar sunglasses have been long time favorites of both my husband and myself. We both wear Costa Del Mar sunglasses on a regular basis. I am happy to announce that Costa Del Mar Sunglasses are a new sponsor. I have been angling to get them to be a sponsor for a while as I like the product so much and want to see them in more optical … [Read more...]

Walman Optical – New Optical Vision Site Sponsor

Walman Optical - New Optical Vision Site Sponsor is a headline to be proud of as this is an optical company we have admired for a long time and we are honored to have them as a sponsor. This is a company known as much for its values as its products. These core values are: Customer Focus Technical Excellence Innovative Solutions Lifelong … [Read more...]

ClearVision- Great Parties- Great Optical Swag Bags!

This is the 2nd year, that we have had the opportunity to attend parties given out by ClearVision. When they put on a party, they do it right. Unfortunately my pics didn't turn out too well. Friday nite- was the 60th anniversary party- major grazing grounds for those of us who love to eat! The food was so good! Met great people, had a lot of … [Read more...]

The 80’s Are Back – Big Eyeglasses?

USA Today's Fashion editors say the 80's are coming back. Does that mean that if the 80's are back - big eyeglasses too? Reporting from the Marc Jacobs'  New York Fall 2009 Fashion Show. I went to's website and got confirmation. They say "a gloriously trashy eighties revival". also talks about a "geometric construction" trend … [Read more...]

Pierced EyeGlasses

Pierced Eyeglasses- Now I don't know if they still make these- but they have a website. Always interesting what is available in the optical industry. Can anybody adjust these?    … [Read more...]

Life Style Dispensing Form by Optylux

Thank You Optylux Group for giving us this wonderful optical Lifestyle Dispensing Form  Name: _______________________________________________________    Date:____ _____________________ Email: _______________________  Profession/Occupation: ___________________________________________________________________________ Nature of Visit:   … [Read more...]

Breaking News! ClearVision Signs as Sponsor

I've always wanted to write that! BREAKING NEWS! For us this is Breaking News- ClearVision just signed up as a sponsor! Both Shirley and I are very excited because not only do we wear ClearVision Eyewear, we know and like the ClearVision people! If you don't know about ClearVision, -this year they are celebrating their 60th Year of Business and … [Read more...]

Wrap Prescription Sunglasses – Are You Missing the Boat?

Are you missing the boat on dispensing wrap prescription sunglasses? This is a very important and profitable category but I know that it has been a problem area for some optical retailers and their patients, myself included. My husband loves his polarized wrap sunglasses but being the typical aging baby boomer he can't read without his … [Read more...]

Polarized Sunglass with MP3- Translator and Camera

 State-of-the-art Polarized Sunglasses with Digital Camera and MP3 Player - a new product from Ectaco's iTRAVL Gadgets line! Super stylish and functional, they have polarized lenses and pack 1GB of built-in memory which allows up to 32 hours of music playback in WMA format and 16 hours in MP3 with an almost endless amount of picture storage (10,000 … [Read more...]

What Consumer Reports Don’t Tell Prescription Eyeglass Wearers

I think it is very unfortunate that focus so much on price rather than value. The most recent report on prescription eyewear continues to perpetuate the myth that eyeglasses are expensive and consumers should shop for the cheapest pair! I think the report is accurate as far as just the price for a pair of eyeglasses but there is … [Read more...]

Eyeglasses and Contact Lenses Consumer Study

Last year, a major research company conducted a consumer survey on eyeglasses and contact lenses and I would like to share some of the more interesting highlights with you and suggestions on the opportunities these finding offer to  optical retailers. There are some new demographic segments that you might like to know about also as these terms will … [Read more...]

Techno Eyewear- Glasses to Help You Lose Weight

I gotta get these- maybe this would solve my chocolate cravings!   Scientific research has found blue to be the least appetizing color. This is the basis behind these blue shaded sunglasses. Supposedly, the person who wears these shades sees an ugly hue of blue that brings about a negative view of eating in general. Perhaps the blue tint … [Read more...]