Solid Gold Eyewear – Is It For You?

Many years ago, I worked for Neostyle Eyewear (now Neostyle, Germany and Optylux) One of my favorite collections was the Solid Gold Collection, which was shown every year at Vision Expo. And yes, we placed the Solid Gold collection in eyewear boutiques. Surprisingly, the sell through was good. It's not a product that would sell everyday- or even … [Read more...]

The Optical Vision Site Thank You List 2008

There are some influential people to thank for making the Optical Industry a little more exciting in 2008. Making it more exciting usually means increased interest from the optical consumer and that usually leads to more optical sales which we are all thankful for. We should give special thanks to Sarah Palin whether or not you like her … [Read more...]

Techno Eyewear- Vibrating Glasses to Keep You Awake

  In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]

Dual Function- The New Rapsta Look

I saw these- and all I could think of is 'The Dudes' - the way they put their sunglasses on the forehead, reversed in the back of the head- now they can wear these- they could still have that ' Rapsta Look' A little funky, could be viable, but definitely interactive and fun. Sorry don't know where they came from! … [Read more...]

Optigami – Folding Glasses

Folding Glasses have been around for years! Remember the old Porsche Design (Original) Of course you have fold up readers- but is there still a market for fold up Eyewear?  I would say yes- the advantages are many! With the Optigami- you don't need an eyeglass cases and it saves space in a purse. Especially important for a women's purse. "The … [Read more...]

Techno Eyewear- Glasses and Eating Utensils in One

This is definitely one for the Green and Save catergory! Just think of all thousands of chopsticks, trees and energy we could save, if these became a 'Hot Item' . Glasses, eating utensils and a hair ornament, rolled into one. How Economically and Environmentally Savvy is that! From icBerlin  Here's how they would be good: 1.) Travel alot- … [Read more...]

Techno Eyewear- Spy-Wear- Appeal to the James Bond Fan

      Why would you want to carry this product?  1.) It's cool and fun!  2.) It shows your on the cutting edge of technology 3.) Increases your 'Talk Factor'  4.) Appeals to 'Techies' 5.) Increase Impulse Buys and Gift buying in the office  6.) Adds excitement and drama to the office.  This cool spy gadget features a built in 1.3 … [Read more...]

Low Vision Eyewear- an Opportunity

 Eyetonomy released the Sightmate a portable, lightweight low vision aid system that optimizes residual peripheral vision. Worn like eyeglasses, it is the first portable video magnifier combining the functions of different low vision aids in a single device with a high resolution image. All for $2,999 - sold online and through their … [Read more...]

WHAT TO DO ABOUT THOSE BIG EYEGLASS FRAMES AND BIG PRESCRIPTIONS!

Big isn't always better but Big doesn't have to be bad! There is definitely a trend to larger ophthalmic frames which is a natural follow on from the extra large sunglasses we have been seeing for a couple of years now. The trend had been moving to smaller and smaller ophthalmic frames for many years. I hope my old ophthalmic lens manufacturing … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into a place of business and the staff is on their cell phone, talking to each other, eating or just plain ignoring you. Personally speaking, when that happens I walk out. If I am not the most important thing that has happened to … [Read more...]