Eyecare Museums Around The World

If you like museums and memories to post about, why not visit some of the Eyewear and Eyecare Museums around the world? China Shanghai Eyeglasses Museum- China Address: No. 533 Baochang Rd., Zhabei District. http://science.shanghaidaily.com/pdf/eyeglassesENG.pdf. Thousands of pairs of glasses and other eyewear in its collection, ranging … [Read more...]

25 Interesting Crowd-Sourced Eyeglasses

Kickstarter and Indiegogo are two of the top crowdsourcing sites. We began tracking crowd-sources eyewear and accessories last year and will release our updated 'Crowdsourced Eyewear' report at the end of the year. We can learn much from crowd-sourced product, whether they get funded or not. We can learn what the consumer is looking for, by if they … [Read more...]

The Vision Council’s Launches Low Vision Resource Campaign

Alexandria, VA (July, 2016) – The Vision Council has kicked off a new campaign to drive traffic to its website, www.whatislowvision.org – a site designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available. The campaign, which … [Read more...]

How To Find The Truth in Journalism

With the election coming up and getting heated, we thought we would pass on some 'Truth' sites in which you can look up whether it is fact or fiction. We found seven Fact and Truth checking sites. 1.) FactCheck.org- by University of Pennsylvania, national scope and analysis claims made by politicitians and newsmakers . They also monitor the … [Read more...]

15 Reasons To Be An Eyecare Professional

Sometimes I think we forget why the optical industry is so great. Between the Freemonium culture, insurance programs, overhead and the day to day life, the advantages and the feel good stuff gets lost in our hectic lives. Optometrists in particular have a rosy future. With aging population, Obamacare and eyewear becoming more than just a … [Read more...]

The Vision Council Re-launches Eyecessorize

The Vision Council’s Eyecessorize campaign promotes the fashion and lifestyle aspects of eyewear. They just re-launched their revamped website, Eyecessorize.com. For the past six months, The Vision Council has been working to build the new site, which merges the pre-existing Eyecessorize.com site with the EyecessorizeBlog.com blog. Users who … [Read more...]

Niche Marketing: Underwater Sports

It is that time of year where people are starting to plan their vacations, many which are around water sports in particular scuba diving and snorkeling. Scuba Divers and Snorkelers spend money. Serious divers buy prescription Dive Masks and they will go online to get them all year. Best of all, Underwater Sports and Diving is not a seasonal, … [Read more...]

New Online Resource to Help Protect Children’s Sight

The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) has partnered with the National Association of School Nurses (NASN) to create a new online resource to support school nurses in the implementation of stronger vision health programs for the students they serve. More than 12.1 million school-age children, or one … [Read more...]

Eyecare Innovation Fund Launched

ORLANDO, FL, 2016 – Three Eyecare Industry veterans announced the launching of a venture fund targeting early to mid-stage investments in eye care services and technologies. The Eyecare Innovation Fund I, LP (the “EyeFund” or “Fund”) will connect select investors with unique access to emerging eye care technologies while delivering a unique … [Read more...]

Top Eyecare Facebook Forums

It is the end of the year and it's clean up Facebook Time! That means clean up all the groups that people automatically have added you to.  To see all your group Click that little 'more' icon on the left sidebar under groups and you will most likely be surprised at the number of groups that you are involved in. Optical and Eyecare Forums are a … [Read more...]

Free Stuff: All About Vision Releases Free Patient Handout

In the spirit of holiday giving, AllAboutVision.com has released a new, free patient handout for eye care practitioners. The handout, which can be customized with practice information, focuses on tips for contact lens wearers. “These are answers to questions that we see patients seeking every day,” says AllAboutVision.com’s senior editor, Gary … [Read more...]

Reminder: iCoat’s Reward Program Ending December 31

Remember how we did our Use It Or Lose It with Coop Advertising?  The same goes for many of your other programs such as the iCoat 2014 Rewards Program in which you can earn MONEY for each qualifying job order. Won't those Gift Cards come in handy over the next 2 very expensive months? If you have not signed up, it is not too late, email icoat … [Read more...]

Vision West x Optometric Business Solutions x ICD-10 Training and Compliance Resources

San Diego, CA – August, 2014 – Premier eyecare business group Vision West (www.vweye.com) has announced a partnership with health care compliance and EMR management consultants Optometric Business Solutions (OBS) to offer resources and training to its members. “We are very excited to extend our resources to Vision West and its members,” said Joe … [Read more...]

Swimming With Sharks Without Being Eaten Alive

One of the first business books that I ever read was a book by Harvey MacKay called, Swimming With Sharks.' This is a great book for anyone in business, entrepreneurs and even staff. The book deals with selling's, managing, motivation, competition, creatively, negotiation, customer relations and more. While the first edition was written over 30 … [Read more...]

Shocking Statistic: 46% Of Americans Don’t Wear Sunglasses

Alexandria, VA (May, 2014) – Many Americans are unaware of the vision damage caused by prolonged exposure to the sun’s ultraviolet (UV) rays, according to The Vision Council’s 2014 Sun Protection Survey. The Vision Council is working to educate consumers on the long and short-term eye benefits provided by the frequent use of UV-protective … [Read more...]