Eyecare Innovation Fund Launched

ORLANDO, FL, 2016 – Three Eyecare Industry veterans announced the launching of a venture fund targeting early to mid-stage investments in eye care services and technologies. The Eyecare Innovation Fund I, LP (the “EyeFund” or “Fund”) will connect select investors with unique access to emerging eye care technologies while delivering a unique … [Read more...]

Top Eyecare Facebook Forums

It is the end of the year and it's clean up Facebook Time! That means clean up all the groups that people automatically have added you to.  To see all your group Click that little 'more' icon on the left sidebar under groups and you will most likely be surprised at the number of groups that you are involved in. Optical and Eyecare Forums are a … [Read more...]

Free Stuff: All About Vision Releases Free Patient Handout

In the spirit of holiday giving, AllAboutVision.com has released a new, free patient handout for eye care practitioners. The handout, which can be customized with practice information, focuses on tips for contact lens wearers. “These are answers to questions that we see patients seeking every day,” says AllAboutVision.com’s senior editor, Gary … [Read more...]

Copyright Trolls

Before I get into this, I am NOT a lawyer, you can take what you want from this article. You may have received a letter from one of the 500+ Law Offices that are now being called Copyright Trolls. A Copyright Troll is a law firm, that trolls the internet for images, movies, songs and articles that they can litigate for copyright … [Read more...]

Reminder: iCoat’s Reward Program Ending December 31

Remember how we did our Use It Or Lose It with Coop Advertising?  The same goes for many of your other programs such as the iCoat 2014 Rewards Program in which you can earn MONEY for each qualifying job order. Won't those Gift Cards come in handy over the next 2 very expensive months? If you have not signed up, it is not too late, email icoat … [Read more...]

Vision West x Optometric Business Solutions x ICD-10 Training and Compliance Resources

San Diego, CA – August, 2014 – Premier eyecare business group Vision West (www.vweye.com) has announced a partnership with health care compliance and EMR management consultants Optometric Business Solutions (OBS) to offer resources and training to its members. “We are very excited to extend our resources to Vision West and its members,” said Joe … [Read more...]

Swimming With Sharks Without Being Eaten Alive

One of the first business books that I ever read was a book by Harvey MacKay called, Swimming With Sharks.' This is a great book for anyone in business, entrepreneurs and even staff. The book deals with selling's, managing, motivation, competition, creatively, negotiation, customer relations and more. While the first edition was written over 30 … [Read more...]

Shocking Statistic: 46% Of Americans Don’t Wear Sunglasses

Alexandria, VA (May, 2014) – Many Americans are unaware of the vision damage caused by prolonged exposure to the sun’s ultraviolet (UV) rays, according to The Vision Council’s 2014 Sun Protection Survey. The Vision Council is working to educate consumers on the long and short-term eye benefits provided by the frequent use of UV-protective … [Read more...]

Where To Get Eyewear Display Ideas

Not all of us are great at the visual. We know what we like and are attracted to. We know individually we walk into stores because of the window displays. We probably all know that effective visual displays can increase eyewear sales from 10% to 15%. That is a hefty increase, which is why we have been pushing Visual Merchandising for the … [Read more...]

How Do I Know If My Website Is Working?

A subject that comes up frequently is how do you know if your website is working? How do you track and what are people clicking on? How do I get found? How do get more hits on my website? How does can analytics help me market my office? Your website is more crucial today than ever before. The consumer is searching online, you want to be found on … [Read more...]

Luzerne Optical An Independent Optical Laboratory

One lab that I have heard about for over 30 years is Luzerne Optical, an independent optical surfacing lab based in Wilkes- Barre, Pennsylvania. Run by the Doughtery family for 41 years, they have weathered all sorts of storms (in more ways than one) and have consistently delivered service, products and innovation to the optical industry. Let me … [Read more...]

Hoya Vision Care Opens Lab In Jackson, Mississippi

LEWISVILLE, TEXAS, (March, 2014) The free form revolution has come to Mississippi! HOYA Vision Care announced today the grand opening of their newest laboratory in Jackson, Mississippi. “The opportunity to locally service independent ECPs in another market is exciting for us. The Jackson area is growing and we want to grow with it,” said Michael … [Read more...]

VisionWeb x FoxFire Optical Systems

Austin, TX – August, 2013 - VisionWeb, the premier provider of technology services to the optical industry, and FoxFire Systems Group, a leader in the electronic health record and practice management software, announced today the launch of the integration that will enable users of FoxFire Systems Group to order spectacle lenses from laboratories on … [Read more...]

Resources For Children’s Sports Eye Injury Month In September

Leading Vision Industry Groups Ask for Your Participation to  Protect Children’s Eyes from Sports-Related Injuries FAIRFIELD, NJ (July 2013) - Just in time for back-to-school, Prevent Blindness America, The Coalition to Prevent Sports Eye Injuries and Liberty Sport continue to support September 2013 as Sports Eye Injury Prevention Awareness … [Read more...]

Get Ready To Think About Your Eyes: Consumer Outreach Program

Starting this week, some of your vendors had contributed to The Think About Your Eyes Campaign, a huge consumer outreach program, that you can tie into. Advertising efforts are aimed to reach 120 Million Consumers from now until the next year. Messages will focus on eye disease, kids vision and overall health using a variety of tactics such as … [Read more...]