The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the years, there have been many issues: online refractions, mobile refractions, cost controls, Affordable Care Act, vaccines, indie business, one bathrooms, transgender and gay, insurance programs, whether or not … [Read more...]

BeSpoke Merchandising For National Bike Month

In honor of National Bike Month in May, we are going to write about Bespoke Eyewear trends with a little Bicycle Be-Spoke Merchandising thrown in. We love the concept of using spoke to highlight Bespoke Eyewear Collections. Bespoke items are items made to order. Today that includes: 3D eyewear, custom, interchangeable and modular eyewear, … [Read more...]

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

The Vision Council’s Eyecessorize Releases Fashion Eyewear Trend Kit 2017

Alexandria, VA (February, 2017) - The Vision Council’s Eyecessorize fashion eyewear campaign will release its spring/summer 2017 trend kit to hundreds of fashion and lifestyle editors nationwide. The digital kit will include an online booklet prominently featuring member product from members of The Vision Council, including men’s and women’s … [Read more...]

The Name Game: The Value Of Celebrity Marketing

Celebrity Couture 'Lines' are a growing category in business and it is big business. You see many more brand 'ambassadors' or 'creative consultants', 'celebrity endorsed' products than ever. You have seen every A,B and C celebrity #hashtagging products. In fact companies are leaving TV ads for targeted marketing with social media, spending more … [Read more...]

2020 OnSite: An Emerging Business Model

CHICAGO, IL  2020 On-site, the only company bringing state-of-the-art mobile vision centers on-site to businesses expanded to Chicago, enabling employees to get a comprehensive eye exam at their place of work in 15 minutes. 2020 On-site is headquartered in Boston, where it serves 300+ corporate clients including Wayfair, Microsoft, Ocean Spray, … [Read more...]

12 Lessons We Learned From Warby Parker

I think the best thing about the Luxottica- Essilor deal is just maybe we can get over the Warby Parker Stories. I think that Warby Parker in general has been good for the optical industry.  (Shoot me now!) When they started in 2010 they were disruptors and because of them and other disruptors, eyecare professionals had to change. That is not a bad … [Read more...]

Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages from $29.95. There seems to be a resurgence in the concept among eyecare professionals. The premise is 'Getting rid of the middleman' and or having 'honest prices.' On top of the flat fee out of the 223 listed, 12 … [Read more...]

To Do: Make Your Website Mobile Friendly

At the end of each year we revisit over 1000 websites to update our information. I don't even want to tell you how many bad websites there are. Even if the website is decent, you can't read it on a mobile phone, what is the point of having the website? If you don't do anything else, update your website until it is mobile friendly. Eye … [Read more...]

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time: Gas stations with mini-marts, Grocery Stores with Starbucks and Panda Express. Bookstores with coffee shops. You also see them in department stores, whole sections that are devoted to one brand. This is called the store within the … [Read more...]

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials: The Most Culturally Diverse Generation" that summarizes highlights from a “Multicultural Millennial Matters” panel that took place during the NOA’s 2016 Annual Convention in … [Read more...]

40 Smart Glasses For 2017

By our estimation there are over 80 Smart Glasses available on the market today. Many of these are available now or you can pre-order from their websites, Facebook or Amazon. Over 50 of these smart glasses are being crowd-sourced and the majority of those crowd sourced have made their funding goals. Most are probably dreaming of the day to … [Read more...]