$300 Million Growth for Vision Care Industry

VisionWatch Report Indicates Nearly $300 Million Growth for Vision Care Industry Prescription lenses, eye exams lead industry growth. *Alexandria, VA (June, 2017)* –  The Vision Council released its quarterly VisionWatch market research report for the first quarter of 2017. Results indicate that the total vision care industry has generated … [Read more...]

Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

The 60 Minutes Luxottica Show Was Fake News

Back in 2013, 60 Minutes ran an expose on Luxottica, claiming they owned 80% of the eyeglass market and they were basically gouging consumers on pricing (Sticker Shock) This is no more true today than it was four years ago. Today, we just have another term for the piece, “FAKE NEWS. The problem was and still is that we, optical professionals bought … [Read more...]

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo frames, I noticed there were no marking on the temples, no Country of Origin, no CE. I tell the guy, hey this is illegal, eyewear is classified as a medical device and you have the markings on the frame. He got a … [Read more...]

Allowing Dogs In Eyecare Offices: Take Your Dog To Work Day

Take Your Dog To Work Day is June 23, 2017 and National Dog Day is August 26 and I thought I would deal with the issue of having dogs in a medical/ eyecare practice. Dogs are welcome everyplace anymore. Stores and restaurants put out water bowls and carry treats. Dogs are being registered as therapy dogs so owners can carry them anywhere. Dog … [Read more...]

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the years, there have been many issues: online refractions, mobile refractions, cost controls, Affordable Care Act, vaccines, indie business, one bathrooms, transgender and gay, insurance programs, whether or not … [Read more...]

BeSpoke Merchandising For National Bike Month

In honor of National Bike Month in May, we are going to write about Bespoke Eyewear trends with a little Bicycle Be-Spoke Merchandising thrown in. We love the concept of using spoke to highlight Bespoke Eyewear Collections. Bespoke items are items made to order. Today that includes: 3D eyewear, custom, interchangeable and modular eyewear, … [Read more...]

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

The Vision Council’s Eyecessorize Releases Fashion Eyewear Trend Kit 2017

Alexandria, VA (February, 2017) - The Vision Council’s Eyecessorize fashion eyewear campaign will release its spring/summer 2017 trend kit to hundreds of fashion and lifestyle editors nationwide. The digital kit will include an online booklet prominently featuring member product from members of The Vision Council, including men’s and women’s … [Read more...]

The Name Game: The Value Of Celebrity Marketing

Celebrity Couture 'Lines' are a growing category in business and it is big business. You see many more brand 'ambassadors' or 'creative consultants', 'celebrity endorsed' products than ever. You have seen every A,B and C celebrity #hashtagging products. In fact companies are leaving TV ads for targeted marketing with social media, spending more … [Read more...]

2020 OnSite: An Emerging Business Model

CHICAGO, IL  2020 On-site, the only company bringing state-of-the-art mobile vision centers on-site to businesses expanded to Chicago, enabling employees to get a comprehensive eye exam at their place of work in 15 minutes. 2020 On-site is headquartered in Boston, where it serves 300+ corporate clients including Wayfair, Microsoft, Ocean Spray, … [Read more...]

12 Lessons We Learned From Warby Parker

I think the best thing about the Luxottica- Essilor deal is just maybe we can get over the Warby Parker Stories. I think that Warby Parker in general has been good for the optical industry.  (Shoot me now!) When they started in 2010 they were disruptors and because of them and other disruptors, eyecare professionals had to change. That is not a bad … [Read more...]