The Future of The Eyecare Industry And Marketing

As we go into 2018,  it behooves an eyecare practice to take a minute or a day to evaluate the practice and optical industry trends and your marketing plans for the year and upcoming years. The Vision Council's report on Trends is a good place to start. Over the past couple of years, it seems like there are dozens of businesses trying to … [Read more...]

85% of Teenagers Have Bad Contact Lens Habits

As we go into 2018, one area that eyecare professionals can focus on and is a part of  healthy living is proper use and care of wearing contact lenses. The new report from the Center of Disease Control Morbidity and Mortality Weekly Report on contact lens stats was released to coincide with Contact Lens Health Week, August 21-25, 2017. This was the … [Read more...]

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year of many changes in the optical industry. Essilor merged with Luxottica, Hoya bought to  bought VisionEase Lens, 3M Safety and got into the 3D eyewear arena. Hilco acquireded, … [Read more...]

Annual Report: Crowdsourced Eyewear 2017

2017 was an interesting year for crowdsourcing in the optical and eyecare industry. Believe it or not, the number of crowdsourced eyewear and accessories went down with only 94 crowdsourced entries. (One from Japanese faavo). The most familiar refrain is the same-we-have-been-hearing-this-for-3-years-already-boring-story. Other than … [Read more...]

25 e-tail Eyewear Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com was started by two optometrists back in the mid 1990's. Over the years quite a few eyecare professionals have tried to get into the online game only to find out it is tough going then … [Read more...]

18 Eyecare Entrepreneurs For Entrepreneurs Day

November 21 is Entrepreneurs Day which always falls on the 3rd Tuesday of every November. An Entrepreneur is defined as' person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.' which describes every independent eyecare practice including opticians, optometrists and … [Read more...]

2017 Report: The Fattest States In The USA

Everybody complains about the cost of healthcare, while much of the healthcare cost is administrative, the reality of it is, if we didn't have to go the doctor because we chose a healthier lifestyle, the admin cost would go down as well as the cost of healthcare. Much if not most of health issues are preventable. Poor food choices, sedentary life, … [Read more...]

Eighteen Eyewear Entrepreneurs

The problem with doing only one eyecare list for 'Entrepreneur Day' is many get missed out. The eyecare offices that are doing 'lenses only', mobile opticians, the optical shops that integrated vintage , into their dispensary. We haven't even touched equipment and consultants But we did pull together 18 Eyewear Eyecare Entrepreneurs, who are … [Read more...]

How To Promote Made In America Eyecare Products

America Made Matters Day is November 19 of every year. With the consumer is increasingly looking to support both Local and Made in America Products, Eyecare Professional can set up a Store within a Store Concept in their office, a designated spot just for Made in America products. Is made in USA products important? According to a 2015 Consumer … [Read more...]

Eyecare Retail Strategies In 2018: Pop Up Stores

As eyecare professionals are looking for new ways to reach consumers, you might reconsider POP UP Stores, which is now more that a trend.. it is a way of doing business. In fact Pop Up Republic now puts the value of Pop-Ups at $50 billion.. That $50 Billion includes eyecare as well as celebrity POP UPs with featured limited edition products from … [Read more...]

Facebook Stories And Eyecare Professionals

Facebook announced last week that Facebook Stories will soon be made available to all Pages, meaning brands as well as people.  Facebook Stores have yet to take off the way they have on sister site, Instagram. Just a few months after Instagram started Instagram Stories (a clone of the main feature if Snapchat) over 250 million people use it … [Read more...]

GSRx Launches First E-Commerce Site Exclusively for Independent Practices

CPs will retain control of the dispense and keep the profits from online sales Scottsdale, AZ -- GSRx, Inc. has announced the launch of ProperOptics.com, an optical e-commerce site created to provide independent practices with an online presence to capture more optical sales.  This provides an additional opportunity for practices to sell to … [Read more...]

How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye exams.  Ran across a good article on Accessibility for Every Online Audience, that is an interesting read for those who are looking to update their online presence. As of 2012, there were roughly 7.6 million web … [Read more...]

Lighthouse Guild Calls for Stronger Effort to Deal with Global Increase in Blindness and Vision Impairment

Drawing Attention to Preventable Conditions to Mark World Sight Day  New York (Oct. 2017) – Lighthouse Guild is calling for a stronger effort to reverse the worldwide increase in blindness and vision impairment in response to a new study that analyzed the leading causes of blindness in 98 countries. The call-to-action comes on World Sight Day, a … [Read more...]

64% of Americans Would Rather Spend on Eating Out Than Eyecare

Only 20% Prioritize Eyecare Over Technology and New Clothes The majority of Americans prioritize eating out over spending money on eyecare, including appointments with eye doctors and prescription glasses. A survey conducted by STAAR Surgical, makers of the Visian ICL, revealed that, when asked about spending priorities, only 20% named eyecare, … [Read more...]