To Do: Make Your Website Mobile Friendly

At the end of each year we revisit over 1000 websites to update our information. I don't even want to tell you how many bad websites there are. Even if the website is decent, you can't read it on a mobile phone, what is the point of having the website? If you don't do anything else, update your website until it is mobile friendly. Eye … [Read more...]

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time: Gas stations with mini-marts, Grocery Stores with Starbucks and Panda Express. Bookstores with coffee shops. You also see them in department stores, whole sections that are devoted to one brand. This is called the store within the … [Read more...]

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials: The Most Culturally Diverse Generation" that summarizes highlights from a “Multicultural Millennial Matters” panel that took place during the NOA’s 2016 Annual Convention in … [Read more...]

40 Smart Glasses For 2017

By our estimation there are over 80 Smart Glasses available on the market today. Many of these are available now or you can pre-order from their websites, Facebook or Amazon. Over 50 of these smart glasses are being crowd-sourced and the majority of those crowd sourced have made their funding goals. Most are probably dreaming of the day to … [Read more...]

Lens Wars: Lenses Only Online

While everyone is freaking out about mobile eye exams, online eyewear and Donald Trump, several companies have quietly gone after the online lens business. Optical lenses have become a little pricey. By the time you add in your coatings, fashion and performance options, all of sudden you have a $1,000 pair of lenses. Add in your frames and whatnot … [Read more...]

How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed that eyewear designers use is a inspiration boards and to tell a story about what interests them. Brand Building, product showcasing are all a part of who and what Pinterest is. Apparently others use to to tell … [Read more...]

The Future of Eyecare And RFID

You may have heard the term RFID before and now you might be thinking what does this have to do with eyecare? A lot as it happens. RFID is 'Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. A tag can be read from up to several feet away and does not need to … [Read more...]

Hubble Contacts Raises $7.2 Million

Who is Hubble Contacts? Another start up subscription contact lens company has just raised $7.2 Million in seed money to bring affordable contact lens to the consumer door. Hubble Contacts wants to maintain relationships with eyecare professionals and is building an Eye Exam Network with doctors. Hubble is NOT the first Subscription … [Read more...]

Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made Matters Day on November 19. This is an official 'holiday' in Pennsylvania and Colorado with resolutions before other states. The purpose of this day/ event is for consumers to … [Read more...]

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical in Kildeer, Illinois. We don't think this is a Warby Parker, Want-to-Be, just the latest retail venture (i.e. branding) by Luxottica who bought 1-800-Contacts in 2014. Interesting … [Read more...]

Should You Close For Black Friday?

As one who used to think that eyecare professionals had to take advantage of every single sales opportunity, I have changed my tune. Last year when REI blew away retailers and their customers by closing all their stores and paying their employees to #OPTOutside for the #1 retail sales day of the year, I was impressed and thought why not. As REI's … [Read more...]

Eyecare Trends Part 8: Made To Order Eyewear

We first reported back in 2014 Game Changing Eyewear Trends on the Personalization and Customization of Eyewear. Over the last several years, we have seen this trend rise and become affordable. You can find Design Your Own Eyewear from Zenni Optical to Prada. This is not just for the upscale wearer anymore. Technavio states that these four … [Read more...]

The Future of Eye Tracking

I don´t know  if you have been reading about eye tracking. One part is very scary, the retail/marketing part in which marketers track your eyes to see what you are attracted to (no privacy) yet the other part is the ability of using eye tracking for neurological disorders. While eye tracking has been around for years, this excellent article from … [Read more...]

Google Focus: Smart Phones-Need Mobile Friendly Websites

It’s no secret that we live in a mobile world today. Most of us feel naked without our smart phone by our side. It’s usually the first thing we check when we wake up and one of the last things we put down when we go to sleep at night. There is a joke going around that says “I’m having a few people over later to stare at their phones if you would … [Read more...]

Pantone Colors Winter 2017

Several fashion houses, plus The Pantone Color Institute, have released their takes on hot colors for winter. Here we bring you a look at top fashion takes and who is spending what. To put it in perspective, spending varies dramatically by region. For example, the average resident of Manhattan spends the most on fashion–$362 a month. And the least? … [Read more...]