New Hospital Subscription Plan For Medical Protective Eyewear

This was a first as far as I know: VINO OPTICS ANNOUNCES HOSPITAL SUBSCRIPTION PLAN FOR MEDICAL PROTECTIVE EYEWEAR THAT ENHANCE VEIN DETECTION Hospitals can now enroll in a $19.95 monthly subscription plan for medical protective eyewear that assist medical personnel and paramedics with IV insertion and health sign detection MIAMI, FL, (2017)— … [Read more...]

10 Marketing Lessons From Apple

Many years ago we did a post on 14 Merchandising Lessons from Apple, Apple being the most successful retailer in the world. How did this one little company go from almost bankruptcy a few years back to being one of the most innovative companies and most successful in the world? \ During these confusing times for retailers, we recommend that … [Read more...]

Are Mobile Eye Exams Telemedicine?

AOA and others are all fighting the advent of mobile eye exams like this is a new thing. Online eye exams and apps have been around it seems forever or at least for 6-8 years. Back in 2011 this was our list of 19 online 'eye exams: At Home Eye Exams Random Eye Chart iExam EyeXam iChart 2000– Phone and iPod touch Requires iPhone … [Read more...]

Coastal Clean Up Day Is September 16

Rarely do we talk about what is important to us. Today I am going to talk about a day that is close to my heart and that is the ocean. It effects every thing you do, no matter where you live. Every single person's actions effect the ocean. 80% of the ocean trash comes from land. Over the years over 12 million volunteers from 153 countries … [Read more...]

21 Mobil-Eyez EyeCare Professionals

In our busy world today, it seems to be harder to get motivated to set an eye appointment. The hassle of parking and traffic, the cost of gas and the indecision of what to eyewear!  Just maybe -it is one of the many reasons that shopping online is becoming more popular. In order to compete today, eyecare professionals might want to think about is … [Read more...]

Social Media Employee Policy Guidelines

Over the last several years over and over again, the use of social media on and off work has sparked lawsuits, firing and other human resource issues. Several years ago, The Vision Council released a Social Media Policy Template that eyecare professionals can use in their employee manuals. This template should pass the The National Labor … [Read more...]

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have all written about the subscription model since 2014. This is not new news. In a Forbes Article with Tien Tzuo: The Subscription Economy is a phrase, coined by Zuora, … [Read more...]

10 Keys to Building a Personal Trade

You probably have patientsthat only want to talk to you, you may have lost an optician that had personal trade. (That hurts) Some staff members may already building their own 'book' of clients. Personal trade is similiar personal shopping in which you become the expert in a customers wants and needs and provide an extra high level of service to … [Read more...]

The Future of Healthcare By Focus Clinics

Have you ever wondered what stepping in a hospital of the future will be like? What about the type of procedures you should expect to receive as treatment there? Focus Clinics reveal all with their new enter-your-age graphic; The Future of Healthcare. You’ve watched the Sci-Fi movies that marvel of the future, speculated for yourself about the … [Read more...]

25 Exquisite Works Of Rimless Eyewear For 2017

Custom, adorned rimless eyeglasses are coming back and are showing up frequently on the Runway. There are a few opticians and labs who are taking advantage of this eyewear trend can creating unique and expensive one of a kind wearable art pieces that just happen to be rimless. Today we are honoring opticians and a lab that have painstakingly … [Read more...]

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these … [Read more...]

Eyecare Security: Change Your Password Hints

How many websites and services have you signed up with where they ask and record personal questions? From Facebook to Yahoo, Match to Pandora. There are a lot of websites out there storing your personal information. The problem is, those same questions are being asked on websites where money might be involved, lot of money. Think about it. Your … [Read more...]

The Vision Council Eyecessorize Fall Winter 2017 Trends

Alexandria, VA (July, 2017) –The Vision Council’s Eyecessorize fashion eyewear campaign will release its fall/winter 2017 trend kit to more than 400 fashion, health and lifestyle editors nationwide, highlighting the season’s top four trends. Curated by The Vision Council, the trends are as follows: Athleisure Infusion, featuring sporty … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

$300 Million Growth for Vision Care Industry

VisionWatch Report Indicates Nearly $300 Million Growth for Vision Care Industry Prescription lenses, eye exams lead industry growth. *Alexandria, VA (June, 2017)* –  The Vision Council released its quarterly VisionWatch market research report for the first quarter of 2017. Results indicate that the total vision care industry has generated … [Read more...]