Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made Matters Day on November 19. This is an official 'holiday' in Pennsylvania and Colorado with resolutions before other states. The purpose of this day/ event is for consumers to … [Read more...]

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical in Kildeer, Illinois. We don't think this is a Warby Parker, Want-to-Be, just the latest retail venture (i.e. branding) by Luxottica who bought 1-800-Contacts in 2014. Interesting … [Read more...]

Should You Close For Black Friday?

As one who used to think that eyecare professionals had to take advantage of every single sales opportunity, I have changed my tune. Last year when REI blew away retailers and their customers by closing all their stores and paying their employees to #OPTOutside for the #1 retail sales day of the year, I was impressed and thought why not. As REI's … [Read more...]

Eyecare Trends Part 8: Made To Order Eyewear

We first reported back in 2014 Game Changing Eyewear Trends on the Personalization and Customization of Eyewear. Over the last several years, we have seen this trend rise and become affordable. You can find Design Your Own Eyewear from Zenni Optical to Prada. This is not just for the upscale wearer anymore. Technavio states that these four … [Read more...]

The Future of Eye Tracking

I don´t know  if you have been reading about eye tracking. One part is very scary, the retail/marketing part in which marketers track your eyes to see what you are attracted to (no privacy) yet the other part is the ability of using eye tracking for neurological disorders. While eye tracking has been around for years, this excellent article from … [Read more...]

Google Focus: Smart Phones-Need Mobile Friendly Websites

It’s no secret that we live in a mobile world today. Most of us feel naked without our smart phone by our side. It’s usually the first thing we check when we wake up and one of the last things we put down when we go to sleep at night. There is a joke going around that says “I’m having a few people over later to stare at their phones if you would … [Read more...]

Pantone Colors Winter 2017

Several fashion houses, plus The Pantone Color Institute, have released their takes on hot colors for winter. Here we bring you a look at top fashion takes and who is spending what. To put it in perspective, spending varies dramatically by region. For example, the average resident of Manhattan spends the most on fashion–$362 a month. And the least? … [Read more...]

Eyewear Trends: Fall Foliage Frames

Lens treatments are where its at. It is not just about lens shapes, which are all over the board, it is about lens treatments.  We are seeing more and more of unique tints, like this Dior Fall Foliage Frame. Could you duplicate this tint? Most likely not, this is purely a fashion statement, which is what great eyewear is all about. What do you … [Read more...]

Middle East US $2.6 Billion Optical Industry Forecast

Just in case you have a hankering to go to Dubai, why not take a trip and visit their Optical Trade Show. The growing and increasingly ageing population of the Middle East is contributing to the anticipated growth forecast of the region’s US$2.67 billion optical market, as demand for contact lenses and spectacles in particular rises among older … [Read more...]

A.I.T. Industries Shows How To Customize Eyewear

Customization is the name of the game today. Some consumers are decorating their own eyewear, others are opting for interchangeable temples and 3D Printed eyewear. One of easiest, personalized and customized service an eyecare provider can offer is specialized and unique lenses. A.I.T. Industries right on trend has the right lab equipment to … [Read more...]

Fuel3D Signs Deal With Augmented Reality Co Fitting Box

New 3D scanning feature developed with FittingBox enhances eyewear virtual try-on solution 2016 – Fuel3D, a leading 3D capture and imaging innovator, and FittingBox, the world leader in virtual try-on solutions for eyewear announced a new 3D scanning collaboration for in-store try-on systems. FittingBox currently offers an in-store virtual … [Read more...]

New NASEM Study Released on Vision and Eye Health

CHICAGO (Sept, 2016) – The National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division (NASEM) released its consensus study, “Making Eye Health a Population Health Imperative: Vision for Tomorrow. Prevent Blindness  the nation’s oldest volunteer eye health and safety organization, and the National Center for … [Read more...]

Materialise x Hoya Vision Care x Hoet Launch 3D Tailored Eyewear

Materialise, HOYA Vision Care Company and Hoet Design Studio launch the world’s first vision-centric 3D-tailored eyewear. Yuniku by HOYA enables individualized lens and frame design, with a sophisticated end-to-end digital supply chain that is set to transform the eyewear industry. For the first time ever, both lenses and frames can be designed and … [Read more...]

Eyecare Curators Part 7: 23 Speciality Eyecare Products

As we continue to look at eyecare industry trends another area to re-examine is the Speciality Eyewear-Eyecare and Lens market. Speciality Eyecare-Eyewear is a category of frames, products or services that fulfill a specific need. This is a very focussed and targeted market. This category includes ethnic eyewear, smart glasses, sports eyewear, … [Read more...]

For The Love Of Eyewear: Selling Vintage

Dead Stock, Heritage, Heirloom, Vintage, Retro, Antique, Iconic, whatever you choose to call it, Real vintage and antique eyewear is hot. As I was looking for companies that sold current products with vintage, I notices that many 'Vintage Eyewear' places did not even offer Vintage Frames. What's up with that? Which brings up the question, what … [Read more...]