Our Top Fail Post of 2015

Bill Gates said 'it's fine to celebrate success but it is more important to heed the lessons of failure.' As we brag about our top hits and shares, it is important to review our top failures. I consider this my top Fail Post of the year for many reasons, primarily... no-one read it! Very few clicked on it on the feed. It was on Facebook, no one … [Read more...]

Personal Eyewear Policies

As we go into 2016, it is time to relook at your policies and procedures manual. One policy that should be looked at is Personal Frames. Staff wearing up to date eyewear is a great thing and a perk. If they wear it they will sell it. If your policy works great and if it didn't consider the following: Abuse Occurs when: Employees buy or get … [Read more...]

eyeRead: Sticking Points Helps To Understand Generation Gaps

The Optical Women presented a panel discussion at Vision Expo West on dealing with different age groups (Millenials). The panel was based on the book, Sticking Points. Shirley and I were unable to attend but the women at VisionWeb were. Here is their story: In almost every office of every business you'll find a team of staff that ranges across … [Read more...]

9 Retail Formulas For Eyecare Practice Management Success

Retail math does not change whether you are selling paper or eyewear.  The exact same formulas that you use are the exact same formulas that Lenscrafters, Pearle Vision, Costco, Walmart use. They are easy to calculate and many are available on your software programs such as  GPN The Edge.  This timely article came from VisionWeb and this time of … [Read more...]

22 Creative Compensation Ideas

There has been quite a debate on whether to increase the minimum wages. The Federal minimum wage is $7.25 an hour although each state and city may have their own wage provisions in place. In fact in places like San Diego minimum wage will be $13.00 (2017) and hour and in Seattle, $15.00 an hour. As a business owner, while you may be paying … [Read more...]

Avoiding Problem Employee Types at all Costs

The reason why bad cream always rises to the top, is the good employees leave because the 'bad employee' behavior is not addressed and therefore they leave to work in better working conditions. The Bad employee continues to stay on via length of service and rises to the top as there are no other choices. How can avoid these type of Problem … [Read more...]

Health Insurance Premium Subsidies May Expose Employers to Hefty Fines

As of July 1, 2015, a new IRS regulation subjects all businesses (including small businesses with at least two employees) that reimburse or subsidize the cost of individual health insurance policies for employees to significant potential penalties for noncompliance with the Affordable Care Act (ACA). Violators could face penalties of $100 … [Read more...]

Best Rewards Ever!

There are some Facebook Forums I absolutely love One of them is Opticians on Facebook. They just had a thread on Good Customer Service and it made me smile and FEEL GUILTY! Made me smile because it was a feel- good thread and made me feel guilty, because I don't do all those nice things to my eye doc. I did bring them cookies once although. Here … [Read more...]

Management Tips, Positive Expectations And Results

"The simple act of paying positive attention to people has a great deal to do with productivity."  - Thomas J. Peters The other day I was talking with a manager about her store’s sales. She’s struggling to get her staff to execute at the level she wants and needs them to achieve. Part of what she needs to do is replace the team’s bad habits with … [Read more...]

The Vision Council Holds Annual Capitol Hill Fly-In

Meetings held with various elected officials, discussing legislative & regulatory issues of priority to the industry Alexandria, VA (July, 2015) – Joined by representatives from various member companies, The Vision Council held its annual Government and Regulatory Affairs Capitol Hill Fly-In highlighting its ongoing efforts to bridge … [Read more...]

Motivating Your Staff with Great Company Culture

Many practices are always looking for new ways to keep their staff motivated and happy at work. One of the best ways to achieve this long-term is through a company culture that inspires. A company culture is the values, beliefs, symbols, and rituals that a company develops over time. Everything from your mission statement, to your practice logo, … [Read more...]

Working In A Family Owned Business

All this talk of 'Indie' companies got me to thinking about the family run mom and pop businesses that are the backbone of our country. Family businesses have special dynamics that one can be particulary challenging to everyone that is involved from staff to vendors. Dad or Mom Optometrist passes down their business to their offspring who went … [Read more...]

The Importance of Patient Feedback

One of the most difficult parts of a self-evaluation process is stepping out of your role in the optical practice and viewing your practice from your patients' perspective. Patient satisfaction surveys help you do just that.The reality of patient satisfaction surveys is that they can help you identify methods and ways of improving your workflow and … [Read more...]

My Six Favorite Interview Questions

Several months ago, I was speaking with an Optometrist friend of mine and his issues with hiring and getting good people. Upon further questioning, I come to find out, he is trying to sell them on the job, rather than them selling him on themselves. We discussed interview questions and he has so far successfully hired a few people that seem to be … [Read more...]

Why Your Staff Should All Have Business Cards

We spend a lot of time discussing social media as an inexpensive marketing tool for your eyecare practice, but there  are some traditional marketing methods that still prove to be strong.Today, we want to share with you a guest post from Daniel Feldman, CEO of dba designs & communications. In this guest post, Feldman explains how business cards … [Read more...]