New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk to Millennials? Then Forbes suggests over-the-top (OTT) and SMS messaging. OTT is instant messaging services offered by third parties such as Facebook’s WhatsApp. According to Hubspot, … [Read more...]

TO DO: Prepare For Contact Lens Health Week Is In August

Coming up is a very important week for eyecare practices. I would venture to say that 99% of all practices have patients that abuse their contact lens regimes, have bought contact lenses online from 'non-safe' sources and have experienced eye infections due to contact lens wear. That said, for the last three years the CDC, has collaborated … [Read more...]

Four French Fry Frames For National French Fry Day July 13

National French Fry Day is July 13th and while we think this is an American Thing, it is not. In fact French Fries (Frites) are attributed to Belgium. The first person to eat potatoes in the 'French Way' was Thomas Jefferson when he was president in 1801 thus bringing it to the USA. Eye Bogglers: The average American eats 29 lbs. of French … [Read more...]

Camel Vision Trivia For World Camel Day

World Camel Day is June 22 and it is a day that is celebrated by scientists and activists the world over. During this time of Climate Change, the Camel is one of the most adaptive animals in the world. It can go days without food and water. Camels have been used for over 4000 years in Asia, Australia, United States and Africa. In the United States … [Read more...]

Eyecare Events: Fundraising for World Giraffe Day

Who does not like Giraffes? These exceeding tall, long necked and mellow animals actually have a special day just for them. World Giraffe Day is June 21st of every year. Sadly do to a variety of reasons, lack of habitat, poachers and more there are only about 100,000 Giraffes left in the wild. When I saw these Giraffe OptiPets, I thought, you … [Read more...]

10 Ways To Market For National French Fry Day July 13

Normally we would not promote a marketing event for junk food like French Fries. We all know many people that won't order French Fries, but they certainly will be the first to take them off our plates. Like anything, eating FF in moderation is the key, because French Fries are high in Fat, Calories and Cholestral. That said, what can you do … [Read more...]

Produce Inspired Shades Promo

As we all seek to learn how to engage online, I think we can learn from those those are successful at it. One company that I admire, is our local San Diego 'value' sunglass company Knockaround. 396, 304 Likes on Facebook, 41,800 Followers on Instagram, 16,300 Followers on Twitter. In the 'sunglass' arena, they are a leader in Likes and … [Read more...]

Eyecare Events: World Emoji Day July 17

Who remembers when all we had to use was a smiley face? There is a World Emoji Day and think about how much fun you could have with this on Facebook. Emoji contests, make your own Emoji, Favorite Emoji's, Decorate your glasses with Emoji's... Office Emojis Eye Bogglers: Emojis were invented in 1998 by  Shigetaka Kurita while working for … [Read more...]

A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of a tie. Colorful and eye-catching all with the chance to win a pair of sunglasses. … [Read more...]

#nationaleyewearday is June 6

Zyloware invites all eyecare professionals and eyewear enthusiasts to join us on Tuesday, June 6th 2017 in celebration of the 2nd Annual National Eyewear Day. For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! … [Read more...]

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would present a few Facebook selfies and news in 2016. Even if you forget, there is plenty of news to share, including celebrities, fashion magazines, your local news stations, CNN, Huffington post.. the … [Read more...]

WileyX Reminds Us To Honor Our Fallen Heroes For Memorial Day

For 30 years, Wiley X®, Inc. has stood for two things — providing America’s fighting men and women with the most advanced eye protection possible and recognizing the very real sacrifice our brave soldiers and their families make to serve our country.   This is particularly true for the many thousands who have made the ultimate sacrifice … [Read more...]

40 Sunglass Songs For National Sunglass Day

National Sunglass Day is June 27 and there are many ways to celebrate this international holiday. The Vision Council has lots of resources to access, you could have Sunglass Trunk Show, Have a Sunglass Donation, talk about Eye Health. Why not have some fun with it and showcase for the month, Sunglass Songs of which we found 40. There are actually … [Read more...]

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals got involved and promoted the event, celebrities self-promoted, health professionals and more. We pulled together a few sunglass campaigns from 2016 found on Twitter using the hashtags … [Read more...]