#nationaleyewearday is June 6

Zyloware invites all eyecare professionals and eyewear enthusiasts to join us on Tuesday, June 6th 2017 in celebration of the 2nd Annual National Eyewear Day. For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! … [Read more...]

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would present a few Facebook selfies and news in 2016. Even if you forget, there is plenty of news to share, including celebrities, fashion magazines, your local news stations, CNN, Huffington post.. the … [Read more...]

WileyX Reminds Us To Honor Our Fallen Heroes For Memorial Day

For 30 years, Wiley X®, Inc. has stood for two things — providing America’s fighting men and women with the most advanced eye protection possible and recognizing the very real sacrifice our brave soldiers and their families make to serve our country.   This is particularly true for the many thousands who have made the ultimate sacrifice … [Read more...]

40 Sunglass Songs For National Sunglass Day

National Sunglass Day is June 27 and there are many ways to celebrate this international holiday. The Vision Council has lots of resources to access, you could have Sunglass Trunk Show, Have a Sunglass Donation, talk about Eye Health. Why not have some fun with it and showcase for the month, Sunglass Songs of which we found 40. There are actually … [Read more...]

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals got involved and promoted the event, celebrities self-promoted, health professionals and more. We pulled together a few sunglass campaigns from 2016 found on Twitter using the hashtags … [Read more...]

Do Likes And Followers Equate Sales Success?

Just when you think you have your Facebook Likes rocking and rolling, you look at your competition and choke. Do not lose heart,  Likes can be bought, engagement maybe not so much. It is better to have engagement than LIKES. That said, we do not know the answer and the only way that anyone can ever know, is by sales figures and analytics. What … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]

National Sunglass Day Went Viral in 2016

June 27, also known as National Sunglasses Day! The Vision Council capitalized on the occasion by promoting the importance of ultraviolet (UV)-protective sunwear to consumer-facing media and consumers, reminding them that wearing sunglasses is not only fashionable, but also a health necessity to protect their eyes from long- and short-term damage … [Read more...]

TO DO: Travel in A Box Merchandising

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up your Store Within a Store, with pictures of destinations and suggestions on what to pack. Travel Sunglasses are hot, which is why every Duty Free Shops offer a big selection of sunglasses and why Sunglass Hut seems to be in … [Read more...]

No Socks Day Is May 8, 2017

No Socks Day is May 8 and Lost Sock Day is May 9. Take a chance like Southwest Vision Center who had a crazy sock day. Even though it is No Socks and Lost Socks Day, you can have your patients send in pictures of their favorite socks, lost socks! Best yet, wear no socks and go barefoot. … [Read more...]

Eyecare Events: National Bike Month

National Bike Month is in May with Ride your bike to work is May 19, 2017. This is a fun, healthy and engaging customer and employee month for eyecare professionals. Eye Bogglers 40% of all trips in the U.S. are less than two miles 62% Growth of bicyclers commuters from 2002-2013 Many cities participate in bike to work day with … [Read more...]

As Seen On Instagram: Eyecare Easter Egg Hunts

We saw this via Facebook via Instagram for Easter and loved it. Eyeland Eyewear is having an Easter Egg Hunt with special prizes in each egg. … [Read more...]

ClearVision Launches Dilli Dalli Adventure Game AT VEE17

Hauppauge, NY – March 2017 – ClearVision Optical will debut its newest initiative at Vision Expo East, Dilli Dalli Presents: Red’s Adventure, a mobile game for young children and their parents.  Red’s Adventure is the ultimate extension of the Dilli Dalli collection, an acclaimed pediatric eyewear line known for the colorful cast of animal … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]