TO DO: Travel in A Box Merchandising

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up your Store Within a Store, with pictures of destinations and suggestions on what to pack. Travel Sunglasses are hot, which is why every Duty Free Shops offer a big selection of sunglasses and why Sunglass Hut seems to be in … [Read more...]

No Socks Day Is May 8, 2017

No Socks Day is May 8 and Lost Sock Day is May 9. Take a chance like Southwest Vision Center who had a crazy sock day. Even though it is No Socks and Lost Socks Day, you can have your patients send in pictures of their favorite socks, lost socks! Best yet, wear no socks and go barefoot. … [Read more...]

Eyecare Events: National Bike Month

National Bike Month is in May with Ride your bike to work is May 19, 2017. This is a fun, healthy and engaging customer and employee month for eyecare professionals. Eye Bogglers 40% of all trips in the U.S. are less than two miles 62% Growth of bicyclers commuters from 2002-2013 Many cities participate in bike to work day with … [Read more...]

As Seen On Instagram: Eyecare Easter Egg Hunts

We saw this via Facebook via Instagram for Easter and loved it. Eyeland Eyewear is having an Easter Egg Hunt with special prizes in each egg. … [Read more...]

ClearVision Launches Dilli Dalli Adventure Game AT VEE17

Hauppauge, NY – March 2017 – ClearVision Optical will debut its newest initiative at Vision Expo East, Dilli Dalli Presents: Red’s Adventure, a mobile game for young children and their parents.  Red’s Adventure is the ultimate extension of the Dilli Dalli collection, an acclaimed pediatric eyewear line known for the colorful cast of animal … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man. I hate them because they are difficult to read and in fact, will not read them. When you think about it, what does black mean? If you are exploring streets at night, would you rather walk down a brightly lit street or a … [Read more...]

Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some of your products have a Plant Trees give back platform why leave them in limbo by putting them with the rest of your wares. Sunglass trees are easy DIY projects. There are plenty of broken branches around that can … [Read more...]

Dealing With Multiple Facebook Pages

Here are a few Facebook dilemnas that came up a few months ago on one of the forums:  1.) What to do if you have multiple offices and one Facebook Page? Do you just have one Facebook page per all locations or does each location have a separate page? 'We have a page, listed as our main location, but unofficial ones continue to be created for our … [Read more...]

March Is Workplace Wellness Month

CHICAGO (2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety group, has declared March as Workplace Eye Wellness Month to provide employers and employees with free information on the dangers of blue light, digital devices and vision, and eye injury prevention in order to promote eye health at work. The largest … [Read more...]

140+ Eye Songs For Eyecare Professionals

Almost everybody love some type of music which is why posting music videos might help build engagement. There are numerous Music Holidays to take advantage of: National Ukele Day (Feb 2 or May 2) The Day The Music Died (Feb. 3) Get Out Your Guitar Day (Feb. 11) National Guitar Month (April) National Music Day (June 21) International Country … [Read more...]

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that … [Read more...]

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Spexy Dating

Who doesn't want to have a date for Valentines Day? If you are looking, there is a dating site for eyeglass wearers, called Spex. Spex is the spot that is putting the 'sex back into wearing specs' .  Online dating is hot with over 54 Million singles in the US alone or which 49 Million have tried online dating (statistica brain) Maybe have  a … [Read more...]

Eight Sunglasses To Riff On For Get Out Your Guitar Day

Get out your Guitar Day is February 11 and guess what, we did find Eight Great Guitar Glasses to pay tribute too. Take your picks guitarists and aficionados, your choices are; Reclaimed guitar wood, vintage and guitar embellishments. I personally want them all. From Parkman Sunglasses,  riff If you want to know … [Read more...]