What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man. I hate them because they are difficult to read and in fact, will not read them. When you think about it, what does black mean? If you are exploring streets at night, would you rather walk down a brightly lit street or a … [Read more...]

Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some of your products have a Plant Trees give back platform why leave them in limbo by putting them with the rest of your wares. Sunglass trees are easy DIY projects. There are plenty of broken branches around that can … [Read more...]

Dealing With Multiple Facebook Pages

Here are a few Facebook dilemnas that came up a few months ago on one of the forums:  1.) What to do if you have multiple offices and one Facebook Page? Do you just have one Facebook page per all locations or does each location have a separate page? 'We have a page, listed as our main location, but unofficial ones continue to be created for our … [Read more...]

March Is Workplace Wellness Month

CHICAGO (2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety group, has declared March as Workplace Eye Wellness Month to provide employers and employees with free information on the dangers of blue light, digital devices and vision, and eye injury prevention in order to promote eye health at work. The largest … [Read more...]

140+ Eye Songs For Eyecare Professionals

Almost everybody love some type of music which is why posting music videos might help build engagement. There are numerous Music Holidays to take advantage of: National Ukele Day (Feb 2 or May 2) The Day The Music Died (Feb. 3) Get Out Your Guitar Day (Feb. 11) National Guitar Month (April) National Music Day (June 21) International Country … [Read more...]

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that … [Read more...]

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Spexy Dating

Who doesn't want to have a date for Valentines Day? If you are looking, there is a dating site for eyeglass wearers, called Spex. Spex is the spot that is putting the 'sex back into wearing specs' .  Online dating is hot with over 54 Million singles in the US alone or which 49 Million have tried online dating (statistica brain) Maybe have  a … [Read more...]

Eight Sunglasses To Riff On For Get Out Your Guitar Day

Get out your Guitar Day is February 11 and guess what, we did find Eight Great Guitar Glasses to pay tribute too. Take your picks guitarists and aficionados, your choices are; Reclaimed guitar wood, vintage and guitar embellishments. I personally want them all. From Parkman Sunglasses,  riff If you want to know … [Read more...]

Marketing For National UnPlug Day March 3 2017

I am Not Addicted to electronic devices. In fact National Unplug Day which is March 3 and 4 of 2017 is a day I welcome more than Christmas. Unfortunately, I know way too many people that are addicted to not just their cell phone. One friend, who calls me a Luddite, her ring tone for me is an old phone. Personally speaking, when I do 'events' at … [Read more...]

Tune In To Jeopardy February 7, 2017: Eye Health Category

It is National Age-related Macular Degeneration (AMD) Awareness Month and Bausch + Lomb and Prevent Blindness have collaborated for the second year in a row to urge patients to join the fight for their sight and spread the word about eye health and AMD through the #WhyEyeFight campaign. In an effort to reach patients in new and engaging ways, … [Read more...]

10 Musts For Brick And Mortar Eyecare Stores

Most brick and mortar stores are struggling with gaining customers and loyalty. Eyecare professionals are not the exception: Contact Lenses, Eyewear and Sunglasses are even more competitive today than ever.  In fact a quick check there were over 200 new online eyewear companies opening up last year. The question that consistently arises is how to … [Read more...]

Lens Wars: Blue Light

Blue Light is not a new issue. Anyone remember Blu-Blocker Sunglasses thirty years ago? In fact Serengeti was one of the first sunglass brands that's focus on blocking blue light back in 1984 coming in the market with premium sunglasses in the mid 1990's.  Blue Light issues are undergoing a resurgence and the consumer wants to know. If you don't … [Read more...]

Eight Cheezy Pizza Sunglasses For National Pizza Day

Pizza is one of America's favorite food and with February 9 as National Pizza Pie Day and October is National Pizza Month... well it gives us a great excuse to indulge and celebrate one of the worlds best loved food. I could go on and on on how to market for this event and try to make up some eye healthy stuff, but what is the point of that? … [Read more...]

10 Ways To Celebrate Patient Birthdays

Today you are you! That is truer than true! There is no one alive who is you-er than you! Dr. Seuss Everybody wants to feel special and appreciated and there is no better day and way to reach out than a Birthday greeting. It is a once a year reminder that you care. The benefits are numerous, patient loyalty, patient engagement and connection and … [Read more...]