The 7 P’s Of Marketing For Eyecare Professionals

We ran across this old post from 2010 and it serves to remind us, that despite all the new technology, despite social media, the same 7P's are still as good today as they were 200 years ago. The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these … [Read more...]

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very little about themselves. Who they are and what they do and why someone should buy from them. As eyecare pros, do you ever look at how your website and your 'About Us' is differentiating yourself from the competition, … [Read more...]

September is Sports Eye Safety Awareness Month

Prevent Blindness Data Shows Water and Pool Activities Remain the Cause of Most Sports-related Eye Injuries  CHICAGO (Aug. 2017) – According to recent annual data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Basketball is the second highest cause of sports-related eye injury. Basketball is … [Read more...]

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these … [Read more...]

The Ultimate Guide to Instagram Hashtags For the ECP

Guess what, Zyloware is now writing a blog and the blog has great information such as this helpful hashtag guide. There’s no denying that Instagram is here to stay. The social media platform took the world by storm a few years ago and has continued to grow in popularity ever since. Ensuring your company has a well-known presence on Instagram is … [Read more...]

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We don't sell eyewear by Mail Order' Opera Opera Opticians is a small UK eyewear manufacture and optician. They also sell vintage eyewear. Via Opera Opera    … [Read more...]

What To Eyewear In Las Vegas

Vision Expo West is fast approaching and the deal always arises at to what to wear, much less eyewear. We found the perfect pair(s) that is sure to give you a Royal Rush in Las Vegas. One can also wear them for National Playing Card Day December 28 and National Poker Day April 19. Playing cards are a universal language with an estimated … [Read more...]

TO DO: Prepare For The World Sight Day Challenge 2017

(Denver, CO – 2017): Optometry Giving Sight is once again inviting all those who value good vision to support its major fundraising campaign for the year, the World Sight Day Challenge. The Challenge will run throughout October – with World Sight Day being celebrated on Thursday October 12th. This year’s campaign will help to raise funds for … [Read more...]

Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

August Is Childrens Eye Health And Safety Month

CHICAGO (July, 2017) – As children in most parts of the country head back to school, Prevent Blindness, the nation’s oldest non-profit eye health and safety group, asks all parents and caregivers to set their child on a path to success in the classroom with a certified vision screening or eye exam. More than one in 20 preschool-age children and … [Read more...]

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk to Millennials? Then Forbes suggests over-the-top (OTT) and SMS messaging. OTT is instant messaging services offered by third parties such as Facebook’s WhatsApp. According to Hubspot, … [Read more...]

TO DO: Prepare For Contact Lens Health Week Is In August

Coming up is a very important week for eyecare practices. I would venture to say that 99% of all practices have patients that abuse their contact lens regimes, have bought contact lenses online from 'non-safe' sources and have experienced eye infections due to contact lens wear. That said, for the last three years the CDC, has collaborated … [Read more...]

Four French Fry Frames For National French Fry Day July 13

National French Fry Day is July 13th and while we think this is an American Thing, it is not. In fact French Fries (Frites) are attributed to Belgium. The first person to eat potatoes in the 'French Way' was Thomas Jefferson when he was president in 1801 thus bringing it to the USA. Eye Bogglers: The average American eats 29 lbs. of French … [Read more...]

Camel Vision Trivia For World Camel Day

World Camel Day is June 22 and it is a day that is celebrated by scientists and activists the world over. During this time of Climate Change, the Camel is one of the most adaptive animals in the world. It can go days without food and water. Camels have been used for over 4000 years in Asia, Australia, United States and Africa. In the United States … [Read more...]

Eyecare Events: Fundraising for World Giraffe Day

Who does not like Giraffes? These exceeding tall, long necked and mellow animals actually have a special day just for them. World Giraffe Day is June 21st of every year. Sadly do to a variety of reasons, lack of habitat, poachers and more there are only about 100,000 Giraffes left in the wild. When I saw these Giraffe OptiPets, I thought, you … [Read more...]