Marketing For National UnPlug Day March 3 2017

I am Not Addicted to electronic devices. In fact National Unplug Day which is March 3 and 4 of 2017 is a day I welcome more than Christmas. Unfortunately, I know way too many people that are addicted to not just their cell phone. One friend, who calls me a Luddite, her ring tone for me is an old phone. Personally speaking, when I do 'events' at … [Read more...]

Tune In To Jeopardy February 7, 2017: Eye Health Category

It is National Age-related Macular Degeneration (AMD) Awareness Month and Bausch + Lomb and Prevent Blindness have collaborated for the second year in a row to urge patients to join the fight for their sight and spread the word about eye health and AMD through the #WhyEyeFight campaign. In an effort to reach patients in new and engaging ways, … [Read more...]

10 Musts For Brick And Mortar Eyecare Stores

Most brick and mortar stores are struggling with gaining customers and loyalty. Eyecare professionals are not the exception: Contact Lenses, Eyewear and Sunglasses are even more competitive today than ever.  In fact a quick check there were over 200 new online eyewear companies opening up last year. The question that consistently arises is how to … [Read more...]

Lens Wars: Blue Light

Blue Light is not a new issue. Anyone remember Blu-Blocker Sunglasses thirty years ago? In fact Serengeti was one of the first sunglass brands that's focus on blocking blue light back in 1984 coming in the market with premium sunglasses in the mid 1990's.  Blue Light issues are undergoing a resurgence and the consumer wants to know. If you don't … [Read more...]

Eight Cheezy Pizza Sunglasses For National Pizza Day

Pizza is one of America's favorite food and with February 9 as National Pizza Pie Day and October is National Pizza Month... well it gives us a great excuse to indulge and celebrate one of the worlds best loved food. I could go on and on on how to market for this event and try to make up some eye healthy stuff, but what is the point of that? … [Read more...]

10 Ways To Celebrate Patient Birthdays

Today you are you! That is truer than true! There is no one alive who is you-er than you! Dr. Seuss Everybody wants to feel special and appreciated and there is no better day and way to reach out than a Birthday greeting. It is a once a year reminder that you care. The benefits are numerous, patient loyalty, patient engagement and connection and … [Read more...]

A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

Kiss And Tell: Valentine Day Marketing

BAH Cupid or not, Valentine's Day is hot and becoming one of the top gift-giving holidays. No longer is Valentine's Day just for your significant other. Friends, Romans, Countryman and Pets are now included in the VD Frenzy. Eye Bogglers 13,2 Billion Annual consumer spending on Valentine's Day  53 percent of women would end a … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

To Do: Make Your Website Mobile Friendly

At the end of each year we revisit over 1000 websites to update our information. I don't even want to tell you how many bad websites there are. Even if the website is decent, you can't read it on a mobile phone, what is the point of having the website? If you don't do anything else, update your website until it is mobile friendly. Eye … [Read more...]

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials: The Most Culturally Diverse Generation" that summarizes highlights from a “Multicultural Millennial Matters” panel that took place during the NOA’s 2016 Annual Convention in … [Read more...]

Eyecare Marketing Calendar 2017

Here is our annual Eyecare Professionals Marketing Calendar for 2017. We have added more fun and health events that can help you in your marketing and social media posts. Our objective is to help provide ECP's with engaging and shareable posts as well as educational opportunities. The calendar includes 1.) Events 2.) Health Holidays 3.) … [Read more...]

How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed that eyewear designers use is a inspiration boards and to tell a story about what interests them. Brand Building, product showcasing are all a part of who and what Pinterest is. Apparently others use to to tell … [Read more...]

A Wise Xmas Decision: Give Better Vision

Since 1955 eyecare organizations have promoted the Gift Giving in the form of Eye Exams for Christmas. This Vintage Ad from the Better Vision Institute says a wise Xmas decision give better vision... the gift that really keeps on giving. It's HSA time, end of the year, use it or lose it. Eye Exams are great gifts, the gift of sight. Let your … [Read more...]

Be Thankful And Have A Happy Thanksgiving

Today we invite all of our readers to take the week and think of the many things they/we are thankful for. Happy Thanksgiving to all. … [Read more...]