Viral Marketing: Creating a World Wide Optical Rave

I had previously posted a FREE Webinair with HubSpot on Using Social Media to Attract More Customers. Another great webinair HubSpot gave- was this very interesting and informative update with David Meerman Scott, on Viral Marketing and Creating a World Wide Rave. (We hope that happens to us!) Something to consider when you are evaluating your … [Read more...]

42% of Optical Buyers Go Online First Before Making a Purchase

We have been writing about YELP, Social Media, Consumer Wants to Know and all that unsexy stuff- well now you can read about the latest optical industry trends. WESTERVILLE, Ohio - (Business Wire) Forty-two percent of recent eyeglass and contact lens buyers report influence from online media, the same percentage as traditional media, revealing … [Read more...]

The Optical Office- Redesigned

Last weekend at OptoWest, I ran into an OD, who is finally after 20 years, remodeling his office. Yet, I know other offices that make it a point to remodel or update their offices every 5-7 years. Why, because they know an out-dated office may lead to the perception of an out-dated doctor. Updating doesn't have to cost a lot of money- sometimes … [Read more...]

Optical Patient Surveys

Patient surveys are one of the best ways to find out if the quality of care and your customer service will bring the patient/customer back. Depending on your office, you can either hand them a pre-paid postcard when they check in, put it on your website, or do a follow up email.  Benefits of Conducting Surveys Improve the quality of care you … [Read more...]

Do’s and Don’ts of Web-site Building

We are not experts in either blogs or web-site building- as much as we try to learn- we still have a long way to go. Here is some advice from the experts: Search Engine Watch - Good Advice and Barry Wise- on SEO 'It is more difficult for small businesses to compete on a global level for competitive terms with high profile companies, … [Read more...]

A Case for Promoting Eyecare Services Online

We wonder why the optical professional does not promote their services online. In the process of listing our blog on website and blog directories we noticed under the 'Health' category many directories have a separate listing for Dentistry yet there is no separate Listing for Eye Health, Vision, Optometry, Ophthalmology, Opticians. Google … [Read more...]

To InfantSEE or Not to InfantSEE

This is kind of a funny story. We are sitting around at an Educational Board meeting at the COA. Somehow InfantSEE came up and how many OD's were not taking advantage of it. I asked about it in more depth and made some remark- like 'you are either in the Kids Business or your not, and many offices don't want to work with kids'. Now the board razzes … [Read more...]

Getting Patients- Have a Green Party

'Instead of one customer spending $500. we're finding that they're spending $100, so we just have to find at least five times as many people." Sophia Coloma of Whitley Kros So how do you continually find new Patients? Try having an Optical Event that helps to educate patients, network with local business and provide some excitement in your … [Read more...]

Broken Appointments with Optical Services

You have a booked day- and for whatever reason, patients don't show up. You and your staff's time is valuable, so what do you do? Everyday nationwide tens of thousands of optical patients fail to show up for their appointments or broken.  Practice losses for each missed appointment can significantly add up. If you think about it- 5 no- shows for … [Read more...]

Optical Events – Offer a Freebie

We at OVS are constantly trying to think of new ways to get patients and potential patients in your doors. The other night a bulb went off again! We have a mutual friend who went to her beauty salon for a 'Special Curly Hair' night. This 2 hour event cost her $20.00 to attend but she received a free wash and style and a coupon for $20.00 off … [Read more...]

Free Stuff – Optical Press Releases

The best way to get your name out to the public and increase the general public awareness of you and your optical office is to send press releases. You can send press releases if you are opening an office, remodeled and office, hired new staff, having an event, sponsoring a little league and even if you brought new products.  I got this list … [Read more...]

Nigel the Geico Gecko’s Eyeglasses – What Do They Tell Us?

I am curious about Nigel the Geico Gecko's eyeglasses. Does anyone recognize them? They are very eye catching and make him look quite intelligent and debonair. The copy in this ad talks about financial stability and on the other side of the page the ad discusses Warren Buffet who's company Berkshire Hathaway acquired Geico in 1996. There is another … [Read more...]

Can YELP Help? Grow Your Optical Business

I'm online alot, doing research, trying to come up with ways to help you grow your optical business. Another great source is YELP. "Yelp is an online city guide made up of real reviews from real people. Yelp's goal is to connect people with great local businesses. YELP founded in 2004 by two former PayPal employees, Yelp is a local reviews website … [Read more...]

Are You X-Rated? The Consumer Wants to Know

Have you ever checked out what the consumers say about you and your services? If you haven't I highly recommend you do so. You see, it doesn't make any difference what you think, it's what the consumer thinks. Just Google optical/optometrist/opthalmogist ratings in your city and see what they say. Here is the reviews of my ex-dentist. I wish I … [Read more...]

World Glaucoma Day – March 12

This is serving to remind you about World Glaucoma Day/ Week I went on their website and they had some great information on how to promote World Glaucoma Day in your office. This is a great opportunity to get new patients and as well as get your ''I'm still waiting' patients back in the door. You will find here various ideas for local events, … [Read more...]