Blogging For Dollars and Optical Patients

Many people have asked us what a blog is. A Blog is a journal kept on the internet. This journal is often updated daily and contains all information that the person or business maintaining the BLOG (Blogger) wishes to share with the world. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically … [Read more...]

Medical Sharps- an Optical Opportunity?

Tuesday nights are reserved for playing cards with the GOB's (Great Old Biddies) The youngest in the group is 72 and the oldest is 93. Recently they just found out they can't throw 'Sharpies' (syringes) in the trash. Two of the women don't drive and another two use needles for diabetes. They don't know what to do with their needles, and don't have … [Read more...]

Goal Setting for 2009

I just came back from Ecuador and had the opportunity to travel with a 19 yr old. One night she pulled out her list of goals to share with us. To tell you the truth, it was impressive. She carries this list with her and checks off her accomplishments as she goes. How many 19 year olds even know what they want to do? How many people in general even … [Read more...]

Keys to Effective Marketing Plans

When we started this blog, the first thing we did was come up with a marketing plan. We set goals, came up with a mission, and developed a marketing plan of what we had to do to run a successful business. It's not a hard thing to do, what is hard is implementation, follow up and tracking success. Marketing to many people is not the 'sexy' part of … [Read more...]

Office Makeover – Peter Perfect

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‘Dust to Dollars’- Optical Promotions That Work

‘Every day I get out of bed, I think to myself, ‘How can I help this team win games.?’ Pat Williams One of the most successful optical offices I knew, had a huge end of year sale, starting the day after Thanksgiving. They were jammed packed solidly for the last 6 weeks of the year. They put half of their inventory on sale and because they did … [Read more...]

39 Ways to Market Your Business

  Small business owners can easily get too involved in the day-to-day operations of their offices  to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are … [Read more...]

Top 14 Ways to Increase Business by Word of Mouth

In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their business and continually remain profitable is by implementing a word of mouth advertising and marketing program. The key is to motivate buyers (your patients) into talking positively about you so … [Read more...]