Happy Valentines Day- Seniors

We love getting these press releases- because they are great promotional opportunities for you. Today, many senior citizens have had their savings and retirement plans slashed by 50%. Wouldn't it be a great thing for you to call them and tell them about this program- What a great way to develop long term caring patient relations. Eye Care … [Read more...]

Optical Darwinism Present With Excellence Or Perish

Bill Gerber is a regular reader of the Optical Vision Site blog and has written an article about the state of the industry and what we can do about it. I think you might enjoy his unique approach and recommendations. Bill can be contacted directly at billg@globalimpactgig.com Optical Darwinism; Present With Excellence Or Perish, By Bill … [Read more...]

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op. You definitely have to get vendor approval for some of the below listed marketing ideas. Check them out, it might work for you. 1.) Print Advertising Yellow Pages Direct Mail Val-Pak Magazines Newspapers Freebie … [Read more...]

Fun and Easy Promotions – Get People in the Door

Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some fun and easy promotions. The objective- to get new patients and increase your Talk Factor! Give patients a reason to come in, whether by a special sale, trunk show or even free blood pressure test. Make it fun and … [Read more...]

7 Tips To Maximize Optical Co-op Advertising

Beginning of the year- you have a marketing plan and a budget, hopefully you did not forget to consider Co-op Advertising as a way to stretch your advertising dollars. Co-op is one of the most under utilized methods of advertising and marketing. Co-op Advertising is a cost-sharing arrangement between you, manufacturers or your suppliers. Whether … [Read more...]

14 Merchandising Lessons From Apple

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend going. You can spend hours looking and learning for free, and it's fun, even for a non- techie like me. What's Good about Apple Stores- 1.) There's not alot of products out- it's very simple 2.) It's clean 3.) It's … [Read more...]

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are impressed because 1.) He is trying 2.) He is creative 3.) He is thinking out of the box 4.) He recognizes opportunity and wants to capitalize on it. 5.) He's reaching out for ideas and suggestions. Knowing it costs 5x … [Read more...]

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me feel good and appreciated as a customer. Granted he doesn't provide the same type of Swag Bag that celebrities get just for showing up at some event. When I read about what these multi- millionaires get for … [Read more...]

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75% of all Americans view at least 1 online video each month Average Viewer spend almost 6 hours per month watching videos. Google released its latest strategy for turning a … [Read more...]

Recycle Bank – An Opportunity to Earn Rewards

Does your office, strip center, building have a recycling program? Do you have to trudge all your recyclables off to a waste center? If so, this might be an opportunity for you to make money from all the paper, cans and other recyclable materials in your office. Recycle Bank- available now in a few states- will pick up your recycles for you and … [Read more...]

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]

Marketing Optical Products in a Bad Economic Climate

Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the tag line is "Milk your budget". The text talks about the great value of milk. The emphasis is on the value rather than actual cost which is pretty smart when shoppers are more budget conscious. The ad does … [Read more...]

Blogging For Dollars and Optical Patients

Many people have asked us what a blog is. A Blog is a journal kept on the internet. This journal is often updated daily and contains all information that the person or business maintaining the BLOG (Blogger) wishes to share with the world. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically … [Read more...]

Medical Sharps- an Optical Opportunity?

Tuesday nights are reserved for playing cards with the GOB's (Great Old Biddies) The youngest in the group is 72 and the oldest is 93. Recently they just found out they can't throw 'Sharpies' (syringes) in the trash. Two of the women don't drive and another two use needles for diabetes. They don't know what to do with their needles, and don't have … [Read more...]

Goal Setting for 2009

I just came back from Ecuador and had the opportunity to travel with a 19 yr old. One night she pulled out her list of goals to share with us. To tell you the truth, it was impressive. She carries this list with her and checks off her accomplishments as she goes. How many 19 year olds even know what they want to do? How many people in general even … [Read more...]