Think About Your Eyes Campaign Reaches Milestone

Alexandria, VA (July 2016) - The national Think About Your Eyes campaign has built upon its increased optical industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The campaign expects that number to reach 3 million by years’ end. “We are thrilled that the campaign … [Read more...]

The Vision Council’s Announces Directors Choice Award

Alexandria, VA (July, 2016) – The Lab Division of The Vision Council announced the industry veterans who will be recognized during the Directors’ Choice Award and 17th Annual Lab Division Hall of Fame celebration on Wednesday, September 14 in conjunction with the Lab Division Meeting and International Vision Expo West. The Division has named … [Read more...]

How To Find The Truth in Journalism

With the election coming up and getting heated, we thought we would pass on some 'Truth' sites in which you can look up whether it is fact or fiction. We found seven Fact and Truth checking sites. 1.) FactCheck.org- by University of Pennsylvania, national scope and analysis claims made by politicitians and newsmakers . They also monitor the … [Read more...]

New Coalition Launched to Advocate for Contact Lens Consumers

WASHINGTON, April, 2016- In an effort to ensure continued consumer choice in the contact lens market, several leading national retailers announced the launch of a new coalition and advocacy campaign to serve as a voice for American contact lens consumers.  The new group, the Coalition for Contact Lens Consumer Choice, will oppose legislation … [Read more...]

Vision-Ease Expands Global Sales and Marketing

RAMSEY, MINN. (April, 2016) – VISION EASE announces three new sales and marketing appointments to enhance its global customer relationships and communications. Grady Lenski was promoted to Chief Marketing Officer, Steve Reiman hired as Vice President of Sales, North America, and David George promoted to Senior Director, North America Key Accounts … [Read more...]

WileyX Launches Road & Trail RX and WX Blue Lens Technology

Wileyx Introduces Road & Trail Rx and WX Blue Lens Technology, Providing Wearers With Absolute Premium Protection at Work and On the Road Wiley X®, Inc. has introduced two new prescription lens advancements developed to provide the clearest possible vision and enhance eye comfort and health in everyday, real-life situations. The first … [Read more...]

Optical Women Honors Downes and Englert At VEE 16

DALLAS, TX – March, 2016 - The Optical Women’s Association (OWA) will be honoring Sue Downes, CEO of MyEyeDr. as the recipient of the 2016 Pleiades Award, and Ann E. Englert, owner and sole proprietor of Solutions as the Pyxis award honoree at two special events in New York during Vision Expo East, the OWA Champagne Breakfast and the OWA Star Award … [Read more...]

Wiley X Announces Sponsorship With Racing Legend Tony Stewart

Iconic Driver/Owner Stewart Joins Impressive 2016 Roster of Racers Who Depend on Wiley X’s Absolute Premium Protection Vision protection innovator Wiley X®, Inc. is pleased to announce its new sponsorship agreement with auto racing legend Tony Stewart, who will be wearing and representing Wiley X eyewear throughout the 2016 NASCAR … [Read more...]

How Much Is Your Vision Worth? Infographic

In the everyday scheme of life, sometimes we forget the bottom line. What is your vision worth? Next time someone puts off having an annual eye exam, isn't compliant with their contact lenses, purchases colored contact lenses off the internet and buys their eyewear online.. consider this infographic.. in fact, print it up in your office.. How Much … [Read more...]

Jenny Pomeroy to be Honored at Eye Health National Summit

CHICAGO (Jan, 2016) – Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, is requesting nominations for the Jenny Pomeroy Award for Excellence in Vision and Public Health. The Award recognizes an individual, team, or organization that has made an outstanding contribution to the field of public health, and vision … [Read more...]

Winners And Losers: Eyecare Vendors 2015

We have covered eyecare professionals, we have covered the consumer and we don't want to forget eyecare vendors who got caught in 2015. Once again, there are probably more, we just started tracking this in late 2015. Loser Vendors Portland, Ore. -- A Clackamas plant that makes lenses for eye glasses is accused of illegally dumping chemicals … [Read more...]

Maria Dellapina, Founder of Specs4Us Honored By Toyota

Maria Dellapina, founder of Specs4Us, is changing the lives of individuals with special needs - one frame at a time. Because of her work, Maria was recently honored with a $50K Driving Solutions grant by Toyota at Tina Brown's Women in the World salon – a globetrotting event series that brings together the most remarkable women in the world to … [Read more...]

Eyecare Winners And Losers In 2015

I am very proud to be in the optical business and feel that our industry provides such a great gift. The Gift Of Sight. It is always disappointing to find members of our community that abuse and give our optical industry a bad image. Please note that this is only for the USA and does not include international eyecare professionals. Fortunately … [Read more...]

Six Diabetes Fails of 2015

We all make mistakes and sometimes we make some pretty big one and then they can go viral. (I wonder if anyone gets fired or do they even get it?) One thing we have learned in our years, always double check.. never assume... Our top viral Diabetes fails for 2015. Gotta love that spell check or.. someone needs to go back to … [Read more...]

ClearVision’s Dilli Dalli Photo Contest To Share On Facebook Page

ClearVision Introduces Photo Contest, DilliDalliKids Encourages patients & ECPS to share on the Dilli Dalli Facebook page Hauppauge, NY – Dec, 2015 –* Eyewear industry leader ClearVision Optical http://www.cvoptical.com introduces its latest photo-driven social contest, #DilliDalliKids, for its Dilli Dalli customers and their patients. Held … [Read more...]