Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

Prevent Blindness x Allergan= Free Vision Screenings

CHICAGO (March, 2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety group, and Allergan (NYSE: AGN), a global leader in eye care for nearly 70 years, have embarked on a joint effort to promote healthy vision. As part of their recently launched ‘See America’ initiative, Allergan is working with Prevent Blindness to sponsor … [Read more...]

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities. Our apologies for those we missed. We do advocate some type of give back program, whether it is promoted or quietly done. Giving back does not necessarily involve money, time and donations … [Read more...]

Rocking it for Optometry Giving Sight At SECO 2017

The all-time favorite “Bad Habits - Eye Docs of Rock” band will be hosting a special benefit concert for Optometry Giving Sight in Atlanta during SECO 2017. The concert will mark the band’s 30th Year Anniversary and will therefore not only be a very special performance, but it will also feature special appearances of key personalities from … [Read more...]

Branding The American Optician

The Opticians Association of America has launched a new branding campaign called The American Optician. The non-profit organization, is trying to create awareness about what an Optician is and why what they do is of service to the public. A part is the launch of a Video which has been aired in many states. And a new Branded Banner: To … [Read more...]

Prevent Blindness and See Now Asks Leaders to Improve Vision for Millions

CHICAGO (Jan., 2017) -  Prevent Blindness, in partnership with See Now, is taking the campaign to end avoidable blindness in the United States to congressional leaders in an effort to stop the growing number of people living with preventable vision loss. According to the Prevent Blindness report, “Future of vision: Forecasting the Prevalence … [Read more...]

Prevent Blindness Calls for 2017 Joanne Angle Investigator Award

CHICAGO (Jan. 2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, is announcing the call for applications for its 2017 Joanne Angle Investigator Award.  The Award is a grant provided annually to a public health research project that seeks to put an end to unnecessary vision loss. Since its inception in … [Read more...]

GiveWell names Sightsavers as “Top Charity”

BOSTON, MA November 29, 2016 – Sightsavers has been named as one of seven “top charities” by charity evaluator GiveWell for its work on treating children for parasitic infections, also called "deworming”. The announcement from GiveWell, a nonprofit that conducts in-depth analysis to find and recommend outstanding charities to donors, comes just in … [Read more...]

Prevent Blindness Names Marge Axelrad As 2017 Person of Vision Award

CHICAGO (Nov., 2016) – Prevent Blindness,  has chosen Marge Axelrad, senior vice president, editorial director at Vision Monday/Jobson Optical Group, as the recipient of the 2017 Prevent Blindness Person of Vision Award. The award will be presented on March 30, 2017, at the Prevent Blindness Person of Vision Dinner at the Lotte New York Palace, … [Read more...]

Prevent Blindness x Liberty Sport Launch Performance Vision Award

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing … [Read more...]

Santinelli Continues To Participate in Habitat For Humanity

October, 2016, Hauppauge, NY – The associates and their families at Santinelli International continue to “give back” to the community, having participating in the company’s sixth Habitat for Humanity home build on October 8, 2016. Alongside the home owner, a disabled Army veteran named Youlanda, our team helped with the demo work inside the house … [Read more...]

Why The Think About Your Eyes Campaign Is Good For ECP’s

As online sales have grown, the one factor that is missing is the importance of eye health, specifically an annual eye exam. The best way to get the word  out is directly to the consumer, which is why this is such great news for eyecare professionals, that The Vision Council will be contributing $3 Million to the Think About Your Eyes … [Read more...]

Wiley X Supports 2015 World Sight Day

Protective eyewear innovator Wiley X®, Inc. has joined Optometry Giving Sight and the World Sight Day Challenge Coalition to support important eye health initiatives and projects designed to help those who are needlessly blind or vision impaired.  The lynchpin of this ongoing international campaign is World Sight Day, which this year falls on … [Read more...]

Thank You Sponsors Of The World Sight Day Challenge

Denver CO (September): Leading North American optometric companies, networks, schools and practices will once again join forces in a coalition led by Optometry Giving Sight in support of World Sight Day (October 13th) and the World Sight Day Challenge, which runs throughout September and October. This is the 10th year of the Challenge, which … [Read more...]

Think About Your Eyes Campaign Expands Leadership

Jon Torrey Named Executive Director, Dana Fairbanks Joins as Marketing Consultant Alexandria, VA (September, 2016) - The national Think About Your Eyes campaign, which is celebrating a year of growth both within the industry and impact on public awareness, announced two staffing changes, effective immediately. Jon Torrey, previously the … [Read more...]