Modern Optical Establishes Scholarship Program With Illinois College Of Optometry

Roselle, IL – Value eyewear leader Modern Optical International, in conjunction with the National Optometric Association (NOA), has established a new scholarship program within Illinois College of Optometry (ICO). This scholarship has been established to encourage, support, and underscore the importance of minority students in the field of … [Read more...]

Positive Impact VS Sustainability

I recently returned from a wonderful trip to Tanzania. Thanks to my husband Ron in giving up 90% of his luggage allowance we were able to take sunglasses, readers and baby clothes with us. Here we are at Little Olivers with Asilia's Positive Impact coordinator for distribution to remote villages. Positive Impact VS Sustainability: Most … [Read more...]

Fred Stellhorn OD Creates Contacts For Good

Dr. Fred Stellhorn, an optometrist in California's Central Valley, has been doing humanitarian work in Central and South America for the last decade. In that time he has given away over 45,000 pairs of new glasses with accompanying eye exams. Now in his seventies, Doc Fred has taken his passion for helping others to the next level by founding … [Read more...]

Adlens Launches Partnership With Fight For Sight

October 8th, 2015 - Adlens®, the global leader in adjustable focus eyewear, is marking World Sight Day by announcing a new and exciting partnership with Fight for Sight, the UK’s leading eye research charity.  In the first year of an anticipated long-term partnership, Adlens has committed to raising funds that will go towards research into the … [Read more...]

#Share#ForSight Campaign From All About Vision

Every year All About Vision runs an annual Give Back Program for the World Sight Day Challenge, benefiting s you know, benefitting Optometry Giving Sight. This year between October 4-10, All About Vision will be  sharing special social media posts on Facebook, Twitter, Pinterest and Google +. Each and every share, Like, Retweet, Repin or +1 … [Read more...]

Visions of Africa

I was lucky enough to go on an African Safari in 2011 and loved it so much I am going back this August. I am taking extra supplies with me this time, courtesy of Wiley X, Ron's Optical and Hilco. Each company has donated eyewear for distribution to people in Tanzania. This African nation consists of over 45 million people from at least 120 … [Read more...]

World Sight Day Challenge Is Open For Registration

GOLDEN, Colo.—Now in its 9th year, and coordinated by Optometry Giving Sight, the World Sight Day Challenge invites eyecare professionals, their staff, patients, industry partners and students of optometry to raise funds throughout September and October to help the 600 million people around the world who are needlessly vision impaired. Registration … [Read more...]

Shamir Joins Think About Your Eyes Initiative

Industry Support Continues to Grow for National Eye Health Campaign  Alexandria, VA (May, 2015) – Shamir Insight, Inc., the marketing arm behind many product lines of premium progressive lenses from Shamir Optical Industry, Ltd., is the latest industry leader to support Think About Your Eyes, a national public awareness campaign aimed at … [Read more...]

New Members Elected to Prevent Blindness Board of Directors

CHICAGO (March, 2015) – Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, has announced that Carole Kenner, PhD, RN, FAAN, dean and professor at the School of Nursing, Health and Exercise Science at The College of New Jersey, and J. David Pierson, founder of J. David Optical Consultancy, have been elected to the … [Read more...]

Think About Your Eyes Partners with State Optometric Associations

New State Leadership Program Expands Nationwide Practice Locator Enrollment  Alexandria, VA (March, 2015) – Think About Your Eyes (TAYE), a national public awareness campaign aimed at educating consumers on the benefits of vision health, has partnered with multiple state optometric associations to enroll each active, practicing member, … [Read more...]

Team Kermit Rides Again To Fight Against Pediatric Brain Tumors

Every year Jay Binkowitz and his wife along with Team Kermit do their part to fight against cancer. Last year the PMC bike ride raised $41 million and Team Kermit raised $360,000 in 2014 with 100% of your donations going directly to research in the fight against pediatric brain tumors. Very impressive number and hopefully 2015 the team will be able … [Read more...]

Think About Your Eyes Public Awareness Campaign Launches Nationwide

Industry Partners Unite to Spotlight Importance of Annual Comprehensive Eye Exams  Alexandria, VA2015)* – Think About Your Eyes, has announced the launch of its 2015 television, radio, and digital advertising campaign to educate consumers on the benefits of vision health, highlighting the impressive growth and momentum of the industry initiative … [Read more...]

Fight for Sight and 100% Optical encourage you to #BLINKWINKTHINK

Fight for Sight and 100% Optical encourage everyone to #BLINKWINKTHINK, nominate and donate to raise valuable funds for pioneering eye research to prevent sight loss and treat eye disease. It sounds simple and it is simple, to raise money for such a worthwhile cause and help win the fight against sight loss. Fight for Sight (the main eye … [Read more...]

It Is Better To Give Than to Recieve

Every year, Shirley and I give back 10% of our net profits to a charity. I know many eyecare professionals both wholesale and retail have the same give back philosophy and run their companies with that in mind. As we come into the holiday season, I hope we each take the time to give not just to receive. Here are a few examples of what some eyecare … [Read more...]

Paying It Forward The Midtown Optometry Way

I plugged in Optometrists on Facebook to see what would come up. The top hit out of 4,520,000 was Midtown Optometry with over 1600 Likes. Of course had to go see what they were all about and was pleasantly surprised at how they are using Facebook for #Pay It Forward or properly hash tagged #payitforward. Rarely is there a school district that … [Read more...]