Green Optical Vendors- Essilor

I found this article by Armstrong on Essilor- recycling their ceilings. (old article) but it let's you know that Essilor does not 'Greenwash" ! 'Essilor of America, one of the country's largest manufacturers of contact and other corrective lenses, focused its attention on the environment recently by recycling its old acoustical ceiling tiles … [Read more...]

Optical Vendors- A Primary Source of Referrals

How many times has an optical vendor come into your office and you retreat to the back room? Have you ever ignored one of your vendors? Stood them up for an appointment? Treated them rudely? Your optical vendors can be your best advocates in getting and keeping new patients.  As a field eyeglass rep for over 25 years, I have carefully trained my … [Read more...]

Creative Ways to Use Co-op Advertising for the Optical Professional

I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op. You definitely have to get vendor approval for some of the below listed marketing ideas. Check them out, it might work for you. 1.) Print Advertising Yellow Pages Direct Mail Val-Pak Magazines Newspapers Freebie … [Read more...]

10 Keys to Optical Vendor Tracking

Getting help from your vendors can help you with the success of your office. Keeping track of all the various programs, education, events and even trade support can be challenging. We highly recommend you have a form (on the computer) for each vendor you see. We count each rep as a vendor.  This form should be discussed with each of your reps in … [Read more...]

Inventory Management- Analyze What is Selling

I don't know how many offices I have asked, how many frames a month do you sell? How many eye exams did you have? The buyer doesn't know. They should know- this is the budget and how you track how many patients have walked out the door without making a purchase. If you sell 100 frames a month at an average of $60.00 a frame, the budget is … [Read more...]

Opportunities with Make Up Glasses

                    One of the reasons I hardly wear make up anymore, is because I can't see to put it on. Even though it's a great excuse not to buy makeup (saving money and the environment) there are times that it is really needed! (in a survey, 64 per cent of directors said that women who wore make-up look more … [Read more...]

Preparing for the Optical Trade Show

How many times have you been to a Trade Show and not been prepared? No business cards? Hotel room 20 miles away? It happens, but below is some Helpful Hints on preparing for a Trade Show. Pre-Plan Pre-register- Registering in advance saves you money. It will also insure you get the classes you want. Many trade shows offer bungled … [Read more...]

7 Tips To Maximize Optical Co-op Advertising

Beginning of the year- you have a marketing plan and a budget, hopefully you did not forget to consider Co-op Advertising as a way to stretch your advertising dollars. Co-op is one of the most under utilized methods of advertising and marketing. Co-op Advertising is a cost-sharing arrangement between you, manufacturers or your suppliers. Whether … [Read more...]

Green Optical Vendors – The Consumer Wants to Know

I am an admitted treehugger, but this is not about me- this is about the consumer who wants to know who is green in the eyecare industry and who do they support. Go to Green Girls Global and check out the comments if you don't think it matters. So I thought I would do a post on who's doing what in the Environmental Arena. The following companies … [Read more...]

Buying Groups 101 By Vision West

We just got our first sponsor- Vision West (VWI)! Vision West is an optical buying group located in Oceanside, California. I want to extend a special Thanks to them for supporting the ECP, education and us!. So I got to thinking- many ECP's probably don't know what a buying group it. So thought I would answer some FAQ's. What is a buying … [Read more...]

Effective Business Meetings

How many of us actually sit down and have a business discussion with each of our vendors? I'm not talking about sitting down and buying. I am talking about having an open and honest discussion of your needs and goals and how that vendor fits into your marketing and inventory plans. We highly recommend at least once a year to meet with every one … [Read more...]

Improving Your Vendor Relationships

This is a subject that is very true to my heart. Having been a vendor for over 20 years, I had always tried to be the very best rep in the field. Set appointments, never no- showed, never lied, stole, cheated or deceived, provided training and other like programs. I remember once, I was trying to set up a business meeting with a Dr. - He asked me … [Read more...]