7 Tips To Maximize Optical Co-op Advertising

Beginning of the year- you have a marketing plan and a budget, hopefully you did not forget to consider Co-op Advertising as a way to stretch your advertising dollars. Co-op is one of the most under utilized methods of advertising and marketing. Co-op Advertising is a cost-sharing arrangement between you, manufacturers or your suppliers. Whether … [Read more...]

Green Optical Vendors – The Consumer Wants to Know

I am an admitted treehugger, but this is not about me- this is about the consumer who wants to know who is green in the eyecare industry and who do they support. Go to Green Girls Global and check out the comments if you don't think it matters. So I thought I would do a post on who's doing what in the Environmental Arena. The following companies … [Read more...]

Buying Groups 101 By Vision West

We just got our first sponsor- Vision West (VWI)! Vision West is an optical buying group located in Oceanside, California. I want to extend a special Thanks to them for supporting the ECP, education and us!. So I got to thinking- many ECP's probably don't know what a buying group it. So thought I would answer some FAQ's. What is a buying … [Read more...]

Effective Business Meetings

How many of us actually sit down and have a business discussion with each of our vendors? I'm not talking about sitting down and buying. I am talking about having an open and honest discussion of your needs and goals and how that vendor fits into your marketing and inventory plans. We highly recommend at least once a year to meet with every one … [Read more...]

Improving Your Vendor Relationships

This is a subject that is very true to my heart. Having been a vendor for over 20 years, I had always tried to be the very best rep in the field. Set appointments, never no- showed, never lied, stole, cheated or deceived, provided training and other like programs. I remember once, I was trying to set up a business meeting with a Dr. - He asked me … [Read more...]