Why The Think About Your Eyes Campaign Is Good For ECP’s

As online sales have grown, the one factor that is missing is the importance of eye health, specifically an annual eye exam. The best way to get the word  out is directly to the consumer, which is why this is such great news for eyecare professionals, that The Vision Council will be contributing $3 Million to the Think About Your Eyes … [Read more...]

Wiley X Supports 2015 World Sight Day

Protective eyewear innovator Wiley X®, Inc. has joined Optometry Giving Sight and the World Sight Day Challenge Coalition to support important eye health initiatives and projects designed to help those who are needlessly blind or vision impaired.  The lynchpin of this ongoing international campaign is World Sight Day, which this year falls on … [Read more...]

PUPIL Launches Eyewear Line, On-Demand Mobile Optician Services

The race is on with mobile eye exams. Now new company PUPIL has announced the debut of its new Rx eyewear line and addition of optical on-demand mobile services. After the successful launch of mobile eye exams back in April of this year, the company will expand services to offer complimentary custom frame fittings and try-ons at a time and location … [Read more...]

Modern Optical Announces Passing of Yale F. Weissman

Roselle, IL – With great sadness, Modern Optical International announces today the passing of its beloved Co-Founder and Chairman, Yale F. Weissman on September 18, 2016. Yale was a dedicated family man whose entrepreneurial spirit and charm was well known in the optical industry. Born in Chicago in 1939, Yale honed his sales skills in his early … [Read more...]

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act (ADA) Nearly 20 percent of the U.S. population has some sort of disability that requires accommodations in retail locations. Add to that the fact that more than 70 million Americans will be over … [Read more...]

Vision Ease Launches Fast Changing Photochromic Lens

September, 2016 – VISION EASE, a global ophthalmic lens marketer and manufacturer, has launched a new line of photochromic lenses at the 2016 Vision Expo West in Las Vegas. The new VISION EASE Photochromic Lens line offers faster activation and fadeback in addition to providing clearer indoor and darker outdoor performances than other photochromic … [Read more...]

Snopes: Luxottica

Interesting article on Snopes about Luxottica owning 80% of the optical Industry. Do they really own it? You can see our response here on Evil Empires and Monopolies  http://www.snopes.com/does-luxottica-own-80-of-the-eyeglass-industry/ … [Read more...]

Transitions® Lenses On Project Runway

Show to air on Lifetime on Thursday, Sept. 29 at 9 p.m. EST September, 2016 – This Fall, the adaptive lens technology of Transitions® lenses will be making its debut on one of the most well-known fashion runways in America. Airing on Thursday, Sept. 29 at 9 p.m. EST, Transitions lenses will be featured in a design challenge on Lifetime’s … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

September Is Sports Eye Safety Awareness Month

Prevent Blindness designates September as Sports Eye Safety Awareness Month to encourage wearing proper eye protection while playing all sports -   CHICAGO (Aug, 2016) – According to recent data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Eye injuries may include everything from eye … [Read more...]

#Listday: Choosing Optical Lab Software

As we head to Vision Expo West, one area that might need exploring is Optical  Lab Software, AKA LMS. Lab Software is the process of automating Rx lens fabrication. The functions are designed to manage the production process and the business management of lens manufacturing for conventional and freeform/digital surfacing, edging, and AR … [Read more...]

Santinelli Team Gathers to Strategize in NY

July 2016, Hauppauge, NY – All team members of Santinelli International, the lens finishing equipment leader, recently gathered on Long Island, NY for presentations, strategic meetings and a company-wide celebration. Sales and service associates traveled from around the country to attend sales and service meetings, connect with home office … [Read more...]

Ellen DeGeneres Launches Eyewear With Modo

ED Ellen DeGeneres is excited to announce the launch of ED eyewear with partner MODO. Comprised of both sunwear and optical collections, ED eyewear showcases Ellen DeGeneres' personal style and design in a variety of styles, colors and lens shapes. "I'm so excited to partner with MODO on my new collection of ED eyewear," said Ellen … [Read more...]

Liberty Sport Joins American Motorcyclist Association

Liberty Sport is excited to announce that is has been approved as a Business Member to the American Motorcyclist Association (AMA). Founded in 1924 with over 235,000 members across the USA, the AMA is the only national organization dedicated to serving all of America’s motorcyclists and with a mission of promoting the motorcycle lifestyle and to … [Read more...]

How To Find Dory

Poor Dory has memory problems and can't remember anything except she has lost her parents. With friends Nemo and Marlin she embarks on a search to find her parents. There is no doubt that this is already a summer hit and will spark a Dory Feeding Frenzy.. and found the perfect product that you can offer your patients in their search for Dory … [Read more...]