Snopes: Luxottica

Interesting article on Snopes about Luxottica owning 80% of the optical Industry. Do they really own it? You can see our response here on Evil Empires and Monopolies … [Read more...]

Transitions® Lenses On Project Runway

Show to air on Lifetime on Thursday, Sept. 29 at 9 p.m. EST September, 2016 – This Fall, the adaptive lens technology of Transitions® lenses will be making its debut on one of the most well-known fashion runways in America. Airing on Thursday, Sept. 29 at 9 p.m. EST, Transitions lenses will be featured in a design challenge on Lifetime’s … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

September Is Sports Eye Safety Awareness Month

Prevent Blindness designates September as Sports Eye Safety Awareness Month to encourage wearing proper eye protection while playing all sports -   CHICAGO (Aug, 2016) – According to recent data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Eye injuries may include everything from eye … [Read more...]

#Listday: Choosing Optical Lab Software

As we head to Vision Expo West, one area that might need exploring is Optical  Lab Software, AKA LMS. Lab Software is the process of automating Rx lens fabrication. The functions are designed to manage the production process and the business management of lens manufacturing for conventional and freeform/digital surfacing, edging, and AR … [Read more...]

Santinelli Team Gathers to Strategize in NY

July 2016, Hauppauge, NY – All team members of Santinelli International, the lens finishing equipment leader, recently gathered on Long Island, NY for presentations, strategic meetings and a company-wide celebration. Sales and service associates traveled from around the country to attend sales and service meetings, connect with home office … [Read more...]

Ellen DeGeneres Launches Eyewear With Modo

ED Ellen DeGeneres is excited to announce the launch of ED eyewear with partner MODO. Comprised of both sunwear and optical collections, ED eyewear showcases Ellen DeGeneres' personal style and design in a variety of styles, colors and lens shapes. "I'm so excited to partner with MODO on my new collection of ED eyewear," said Ellen … [Read more...]

Liberty Sport Joins American Motorcyclist Association

Liberty Sport is excited to announce that is has been approved as a Business Member to the American Motorcyclist Association (AMA). Founded in 1924 with over 235,000 members across the USA, the AMA is the only national organization dedicated to serving all of America’s motorcyclists and with a mission of promoting the motorcycle lifestyle and to … [Read more...]

How To Find Dory

Poor Dory has memory problems and can't remember anything except she has lost her parents. With friends Nemo and Marlin she embarks on a search to find her parents. There is no doubt that this is already a summer hit and will spark a Dory Feeding Frenzy.. and found the perfect product that you can offer your patients in their search for Dory … [Read more...]

Free Canvas Bag In Elle Promotion By Charmant

Morris Plains, NJ – May, 2016 – Just in time for Summer, CHARMANT, known for producing top-quality, comfortable and innovative eyewear is offering a free nautical canvas bag with your ELLE order.  Just picture yourself on the French Riviera, carrying your nautical canvas bag, wearing your ELLE Suns.  Live the Parisian lifestyle.  Order now! A … [Read more...]

Americans to Row Across the Atlantic Ocean Wearing Rudy Project

Rudy Project, Italian manufacturers of award-winning sunglasses, prescription eyewear and helmets, have partnered with James Caple and Cindy Way in their attempt to become the first-ever American pair to row successfully from Cape Cod, Massachusetts to Dingle, Ireland. This historical endeavor, also referred to as the 1,000 Leagues Project, will be … [Read more...]

Laramy K Optical Acquires Optician Works

Laramy-K Optical has acquired 100% interest in the optician training website, whose purpose is to help opticians “earn more, be happier, and make a difference.”Coinciding with the merger announcement, is the release of a new website that brings a higher level of interactivity and additional training material. New features on … [Read more...]

Ways for ECP’s to Attend Transitions Academy 2017

NEW YORK, April, 2016 – To meet demand and expand the audience of Transitions Academy attendees, Transitions Optical, Inc. is providing four ways for interested industry professionals to attend the 21st annual Transitions Academy, held January 29 – February 1, 2017 in Orlando. “For twenty years, Transitions Academy has been a forum for us to … [Read more...]

Charmant Renews ELLE Eyewear License

Lagardère Active Group, the brand owner of the internationally renowned ELLE brand, and Charmant Group, the globally acknowledged Japanese eyewear company, are celebrating their 20th anniversary of a land-marking co-operation of the successful establishment of the ELLE eyewear brand. They also announce the early renewal of their global licensing … [Read more...]

Signet Armorlite Crowns Winners of Kodak Lens Contest

Signet Armorlite, Inc. will crown the winners of the recent KODAK Lens “Big Apples” contest at Vision Expo East 2016.  The exciting “Big Apples” contest was open to Independent Eye Care Professionals (ECPs) and took place September 1 – December 31, 2015.  Over 180 ECPs participated in the 4-month contest and three first place prize winners were … [Read more...]