Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an audience’s  interest and gain the trust of new consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had … [Read more...]

The Art of The Iris

The name Iris comes from the Greek Goddess work for Rainbow. Iris is the name of a flower as well as the part of our eyes. Irises in itself are beautiful and unique works of art and we love how some eyecare professionals are using Iris Art in their eyecare offices as a part of their Merchandising. Merchandising drives traffic and who would not want … [Read more...]

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these … [Read more...]

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We don't sell eyewear by Mail Order' Opera Opera Opticians is a small UK eyewear manufacture and optician. They also sell vintage eyewear. Via Opera Opera    … [Read more...]

6 Steps To Evaluating Vintage Eyewear

Over the years quite a few consumers have asked us about vintage eyewear. Most common questions: Do we buy vintage eyewear and how much is it worth? There is no doubt that many eyewear companies and or styles hold their value i.e. Cazal, Mikli, Ferre, some Neostyle's, Anglo American, Silhouette, Cartier, Vintage RayBan. But these top sellers are … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

Shark Tales and Shark Shades For Shark Week 2017

I really didn't think we would be able to find a different pair of Shark Shades for Shark Week 2017. We really scour the oceans for a new look to eyewear. No fish tale this, at the last minute we caught whopper in the creative genius of German optician turned artist, Optik Kultur. It is smooth sailing with the rimless Flat Top for the shark, but … [Read more...]

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

22 Ways To Deal With Optical Refunds

Issuing optical refunds continues to be a topic of discussion. What do you refund, the lens? The treatments? The Frame? Should you do an exchange only? How long does the patient have? Do you post a refund policy, like you have to do in New York, which is a state law? It is a tricky situation, you have put in the time and money in good faith … [Read more...]

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and rarely is one 100% happy with the results. One thing we suggest is bookmarking others websites that you like or may not like. This will help make the process of re-doing your website easier. One website that we like is … [Read more...]

10 Bespectacled Book Displays

We LOVE Free Stuff, and we especially Free stuff that can be reused and re-read! Old and vintage books are pretty much free. Go to any garage sale and they are 5 cents, Goodwill recycling you can get a huge tub for free. Libraries have excessive book and you can always call on your friends to clean out their book shelves. Books are great display … [Read more...]

Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

Seven Up-cycled Eyewear Displays With Music Motifs

I think we know how important music is to us to our peace and sanity. Due to the growth of music in general, not only are Singers getting into the eyewear game, a few eyewear companies are based upon Musical themes. American Eyewear, Black Optical, Initium Eyewear, La Golondria Eyewear, Hydes Spectacles to name a few. A few eyewear companies,  … [Read more...]

Optical Ownership: DeRigo x Boots x Walgreens

DeRigo is a fairly new player in the US optical industry, but not in Europe. Launched in 1978 they have quickly grown, especially with the purchase of Lozza Italy and REM eyewear in 2016. They officially entered the USA and Canada market in 2010 via Marr International. Propriety Brands- DeRigo: Police, Sting, Lozza Licensed Brands-DeRigo: … [Read more...]

Optical Ownership: HAL Holding N.V. x Grand Vision

Over the years, you have probably heard the name Hal Holding's. Who are they and what do they do? According to their website: HAL Investments B.V. is a private equity firm was founded in 1873 and is based in Rotterdam, Netherlands with an additional office in Amsterdam, Netherlands. HAL Investments B.V. operates as a subsidiary of HAL Holding … [Read more...]