The 7 P’s Of Marketing For Eyecare Professionals

We ran across this old post from 2010 and it serves to remind us, that despite all the new technology, despite social media, the same 7P's are still as good today as they were 200 years ago. The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these … [Read more...]

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very little about themselves. Who they are and what they do and why someone should buy from them. As eyecare pros, do you ever look at how your website and your 'About Us' is differentiating yourself from the competition, … [Read more...]

21 Mobil-Eyez EyeCare Professionals

In our busy world today, it seems to be harder to get motivated to set an eye appointment. The hassle of parking and traffic, the cost of gas and the indecision of what to eyewear!  Just maybe -it is one of the many reasons that shopping online is becoming more popular. In order to compete today, eyecare professionals might want to think about is … [Read more...]

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have all written about the subscription model since 2014. This is not new news. In a Forbes Article with Tien Tzuo: The Subscription Economy is a phrase, coined by Zuora, … [Read more...]

10 Keys to Building a Personal Trade

You probably have patientsthat only want to talk to you, you may have lost an optician that had personal trade. (That hurts) Some staff members may already building their own 'book' of clients. Personal trade is similiar personal shopping in which you become the expert in a customers wants and needs and provide an extra high level of service to … [Read more...]

Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an audience’s  interest and gain the trust of new consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had … [Read more...]

The Art of The Iris

The name Iris comes from the Greek Goddess work for Rainbow. Iris is the name of a flower as well as the part of our eyes. Irises in itself are beautiful and unique works of art and we love how some eyecare professionals are using Iris Art in their eyecare offices as a part of their Merchandising. Merchandising drives traffic and who would not want … [Read more...]

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these … [Read more...]

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We don't sell eyewear by Mail Order' Opera Opera Opticians is a small UK eyewear manufacture and optician. They also sell vintage eyewear. Via Opera Opera    … [Read more...]

6 Steps To Evaluating Vintage Eyewear

Over the years quite a few consumers have asked us about vintage eyewear. Most common questions: Do we buy vintage eyewear and how much is it worth? There is no doubt that many eyewear companies and or styles hold their value i.e. Cazal, Mikli, Ferre, some Neostyle's, Anglo American, Silhouette, Cartier, Vintage RayBan. But these top sellers are … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

Shark Tales and Shark Shades For Shark Week 2017

I really didn't think we would be able to find a different pair of Shark Shades for Shark Week 2017. We really scour the oceans for a new look to eyewear. No fish tale this, at the last minute we caught whopper in the creative genius of German optician turned artist, Optik Kultur. It is smooth sailing with the rimless Flat Top for the shark, but … [Read more...]

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

22 Ways To Deal With Optical Refunds

Issuing optical refunds continues to be a topic of discussion. What do you refund, the lens? The treatments? The Frame? Should you do an exchange only? How long does the patient have? Do you post a refund policy, like you have to do in New York, which is a state law? It is a tricky situation, you have put in the time and money in good faith … [Read more...]

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and rarely is one 100% happy with the results. One thing we suggest is bookmarking others websites that you like or may not like. This will help make the process of re-doing your website easier. One website that we like is … [Read more...]