The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]

Kids Safari Sunglasses We Love

Most kids love animals and we found the cutest Safari Shades that are perfect and fun for kids to wear all year long. From Rons Optical these children's sunglasses feature polycarbonate lenses with UV protection. The round shapes can be worn by both boys and girls. Animal eyes or ears are set on the top bar giving a mischievous look to the … [Read more...]

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why? Because many eyecare professionals forget about kids, maybe they do not see that many kids, limited board space, no ROI or do not see vendors that offer kids sunglasses, which is why so many of the kids … [Read more...]

Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff from trash is someone I admire. Someone who can visualize the possibilities of things we normally throw away or stick in the recycling bin. We came up with Five Found Objects that can easily be … [Read more...]

Facial Recognition For Eyecare Professionals

I have to tell you Facial Recognition is a mixed bag. On one hand, the ability to pick out people via facial recognition software is good if looking for criminals, but bad if you want any type of privacy. As we have seen over the years, quite a few online eyewear companies utilize 'online Try-On technology including Ditto and Automeyes. There … [Read more...]

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the years, there have been many issues: online refractions, mobile refractions, cost controls, Affordable Care Act, vaccines, indie business, one bathrooms, transgender and gay, insurance programs, whether or not … [Read more...]

Top Tips On Picking New Eyewear Suppliers

It struck me as I was on several of the forums on Facebook, there are alot of ECP's who ask for recommendations on eyewear suppliers. While recommendations are great, one needs to perhaps look closer at the companies recommended for various reasons: The recommendations come in from the few that are active on that particular forum. Should you … [Read more...]

Optical Vendors And Eco- Reusable Bags

What is heartening to see is how many optical vendors are offering Eco Totes and reusable bags as part of their brand building and promotional products. For those that attend any optical trade show, I hope you are grabbing as much as possible as the future will bring more and more cities and states banning single use plastic bags. Before plastic … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

Should Eyecare Professionals Be Selling Online?

It was interesting to read some of the comments when we ran our Free Nites At Vision Expo. Quite a few eyecare professionals were interested in selling online, not how to compete against online sellers, but how to set up and sell their products online. It just goes to show you how fast things can change in our industry. Over the years, we … [Read more...]

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities. Our apologies for those we missed. We do advocate some type of give back program, whether it is promoted or quietly done. Giving back does not necessarily involve money, time and donations … [Read more...]

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

Store Layout and Fixtures to Avoid Retail Theft

Your store design doesn’t just help lure customers in and encourage them to make key purchases throughout your store. It’s also ideal for deterring shoplifters and preventing problems with merchandise disappearing. Over the past few years, research centers have concentrated on learning how to decrease shoplifting. While your employees and their … [Read more...]

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]