Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

Seven Up-cycled Eyewear Displays With Music Motifs

I think we know how important music is to us to our peace and sanity. Due to the growth of music in general, not only are Singers getting into the eyewear game, a few eyewear companies are based upon Musical themes. American Eyewear, Black Optical, Initium Eyewear, La Golondria Eyewear, Hydes Spectacles to name a few. A few eyewear companies,  … [Read more...]

Optical Ownership: DeRigo x Boots x Walgreens

DeRigo is a fairly new player in the US optical industry, but not in Europe. Launched in 1978 they have quickly grown, especially with the purchase of Lozza Italy and REM eyewear in 2016. They officially entered the USA and Canada market in 2010 via Marr International. Propriety Brands- DeRigo: Police, Sting, Lozza Licensed Brands-DeRigo: … [Read more...]

Optical Ownership: HAL Holding N.V. x Grand Vision

Over the years, you have probably heard the name Hal Holding's. Who are they and what do they do? According to their website: HAL Investments B.V. is a private equity firm was founded in 1873 and is based in Rotterdam, Netherlands with an additional office in Amsterdam, Netherlands. HAL Investments B.V. operates as a subsidiary of HAL Holding … [Read more...]

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo frames, I noticed there were no marking on the temples, no Country of Origin, no CE. I tell the guy, hey this is illegal, eyewear is classified as a medical device and you have the markings on the frame. He got a … [Read more...]

Pros and Cons Of Private Label Eyecare Products

What is private label? It is when a product is designed, manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer.' Over the last several years it appears that Eyecare professionals have many more options in the Private Label sector: eyewear, eyeglass accessories and maybe some contact lenses if they … [Read more...]

A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of a tie. Colorful and eye-catching all with the chance to win a pair of sunglasses. … [Read more...]

Buying Local: Optical Companies in San Diego

Over the last several years much attention has been given to buying local or shop small. There are many reasons for this: Shopping locally helps to cut down on Industrial pollution which according to the EPA is responsible for almost 50% of the pollution in the USA. Less processions, packaging and transportation waste. Buying local support … [Read more...]

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]

Kids Safari Sunglasses We Love

Most kids love animals and we found the cutest Safari Shades that are perfect and fun for kids to wear all year long. From Rons Optical these children's sunglasses feature polycarbonate lenses with UV protection. The round shapes can be worn by both boys and girls. Animal eyes or ears are set on the top bar giving a mischievous look to the … [Read more...]

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why? Because many eyecare professionals forget about kids, maybe they do not see that many kids, limited board space, no ROI or do not see vendors that offer kids sunglasses, which is why so many of the kids … [Read more...]

Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff from trash is someone I admire. Someone who can visualize the possibilities of things we normally throw away or stick in the recycling bin. We came up with Five Found Objects that can easily be … [Read more...]

Facial Recognition For Eyecare Professionals

I have to tell you Facial Recognition is a mixed bag. On one hand, the ability to pick out people via facial recognition software is good if looking for criminals, but bad if you want any type of privacy. As we have seen over the years, quite a few online eyewear companies utilize 'online Try-On technology including Ditto and Automeyes. There … [Read more...]

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the years, there have been many issues: online refractions, mobile refractions, cost controls, Affordable Care Act, vaccines, indie business, one bathrooms, transgender and gay, insurance programs, whether or not … [Read more...]