Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages from $29.95. There seems to be a resurgence in the concept among eyecare professionals. The premise is 'Getting rid of the middleman' and or having 'honest prices.' On top of the flat fee out of the 223 listed, 12 … [Read more...]

Responding To A New Reality: Luxottica x Essilor

As we all know, the viral news of the day-week was the Essilor and Luxottica merger-buy-out. I don't really think it came as a shock to most of us, as they both have been supporting each other for years. With Luxottica's retail stores and Essilor online sales and lenses, it makes sense for them. Like any other 'disruption' it can serve as an … [Read more...]

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time: Gas stations with mini-marts, Grocery Stores with Starbucks and Panda Express. Bookstores with coffee shops. You also see them in department stores, whole sections that are devoted to one brand. This is called the store within the … [Read more...]

Fashion Terms Eyecare Professionals Can Use

It used to be there were only two seasons for fashion, Spring/ Summer and Fall /Winter. As fashion as grown, so has the number of runway shows and collections that are available. Now there is Haute Couture (Paris) SS, FW, SS/RTW, FW/RTW, Resort, Pre-Season. Add in the top 4 shows, London, New York, Paris and Milan (and the clothes are all … [Read more...]

Quora Curated Answers to Eyewear Questions

A site that shows up frequently on page 1 of google is Quora. Quora is a question-and-answer website where questions are created, answered, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010. Quora aggregates questions and answers to topics. To … [Read more...]

Should You Offer ‘Made In’ Information?

I was reading this article on Retail Wire that said Fashion e-sites should offer ‘Made In’ info just like stores 'Pure play e-tailers typically have an overhead advantage over their physical store competitors. They have also held an edge when it comes to sales tax collection, although groups such as the Main Street Fairness Coalition have called on … [Read more...]

The Future of Eyecare And RFID

You may have heard the term RFID before and now you might be thinking what does this have to do with eyecare? A lot as it happens. RFID is 'Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. A tag can be read from up to several feet away and does not need to … [Read more...]

Hubble Contacts Raises $7.2 Million

Who is Hubble Contacts? Another start up subscription contact lens company has just raised $7.2 Million in seed money to bring affordable contact lens to the consumer door. Hubble Contacts wants to maintain relationships with eyecare professionals and is building an Eye Exam Network with doctors. Hubble is NOT the first Subscription … [Read more...]

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical in Kildeer, Illinois. We don't think this is a Warby Parker, Want-to-Be, just the latest retail venture (i.e. branding) by Luxottica who bought 1-800-Contacts in 2014. Interesting … [Read more...]

Should You Close For Black Friday?

As one who used to think that eyecare professionals had to take advantage of every single sales opportunity, I have changed my tune. Last year when REI blew away retailers and their customers by closing all their stores and paying their employees to #OPTOutside for the #1 retail sales day of the year, I was impressed and thought why not. As REI's … [Read more...]

The Spec Lifter Is Designed By An Optometrist

Opticians and Optometrists are in a unique position to design, market and sell a variety of products that fit visual needs. One optometrist, Jim Hamilton, invented a handy little gadget called the Visual Align Specs Lifter. The Specs lifter is placed on the nose to lift the eyeglasses up to better see a computer screen. An interesting gadget … [Read more...]

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year... so what do you do? Have Facebook Contest: Top 10 Best Halloween Facebook Contest Ideas Best Halloween Costumes Best Halloween Makeup Best Halloween Pets Best Halloween Houses Best … [Read more...]

Why The Think About Your Eyes Campaign Is Good For ECP’s

As online sales have grown, the one factor that is missing is the importance of eye health, specifically an annual eye exam. The best way to get the word  out is directly to the consumer, which is why this is such great news for eyecare professionals, that The Vision Council will be contributing $3 Million to the Think About Your Eyes … [Read more...]

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and Do Good and they want to spend their money with socially responsible companies that address environmental and social issues. This market is proven to be recession proof and growing up to 20% per year. Big Retail and … [Read more...]

Eyewear Curators: Capsule Collections: Part 3

We have reviewed changing the way eyecare professionals look at how they segment their eyewear. First we wrote about Marketing in Curated Eyewear with part 2 taking a look the Niche-Riche-Funk Frames sector and how it has evolved. Now we are going to talk about Capsule Collections; You have most likely heard of capsule collections. The term … [Read more...]