Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

Should Eyecare Professionals Be Selling Online?

It was interesting to read some of the comments when we ran our Free Nites At Vision Expo. Quite a few eyecare professionals were interested in selling online, not how to compete against online sellers, but how to set up and sell their products online. It just goes to show you how fast things can change in our industry. Over the years, we … [Read more...]

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

Store Layout and Fixtures to Avoid Retail Theft

Your store design doesn’t just help lure customers in and encourage them to make key purchases throughout your store. It’s also ideal for deterring shoplifters and preventing problems with merchandise disappearing. Over the past few years, research centers have concentrated on learning how to decrease shoplifting. While your employees and their … [Read more...]

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]

Signet Armorlite Launches KODAK Lens Location in St. Louis

CARLSBAD, CA (February, 2017) -- Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of KODAK Lens| Eye Deology Vision in the St. Louis, MO metro area. The KODAK Lens retail initiative provides independent eyecare professionals (iECPs) that are committed to dispensing KODAK Lenses with the … [Read more...]

10 Musts For Brick And Mortar Eyecare Stores

Most brick and mortar stores are struggling with gaining customers and loyalty. Eyecare professionals are not the exception: Contact Lenses, Eyewear and Sunglasses are even more competitive today than ever.  In fact a quick check there were over 200 new online eyewear companies opening up last year. The question that consistently arises is how to … [Read more...]

Employee Theft Is More Common Than You Think

No one wants to admit that their loyal and trusted employees could possibly ever steal from themL Bookkeeper accused of stealing $60,000 from optometrist | INFORUM May 4, 2016 - DETROIT LAKES – The longtime bookkeeper at Morrison Eye Care here is accused of stealing more than $60,000 from her employer over a ... But it happens. Employee … [Read more...]

12 Lessons We Learned From Warby Parker

I think the best thing about the Luxottica- Essilor deal is just maybe we can get over the Warby Parker Stories. I think that Warby Parker in general has been good for the optical industry.  (Shoot me now!) When they started in 2010 they were disruptors and because of them and other disruptors, eyecare professionals had to change. That is not a bad … [Read more...]

Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages from $29.95. There seems to be a resurgence in the concept among eyecare professionals. The premise is 'Getting rid of the middleman' and or having 'honest prices.' On top of the flat fee out of the 223 listed, 12 … [Read more...]

Responding To A New Reality: Luxottica x Essilor

As we all know, the viral news of the day-week was the Essilor and Luxottica merger-buy-out. I don't really think it came as a shock to most of us, as they both have been supporting each other for years. With Luxottica's retail stores and Essilor online sales and lenses, it makes sense for them. Like any other 'disruption' it can serve as an … [Read more...]

Store Within A Store Merchandising Trends 2017

What is a store within a store or shop within shop concept? You may not realize this but you see them all the time: Gas stations with mini-marts, Grocery Stores with Starbucks and Panda Express. Bookstores with coffee shops. You also see them in department stores, whole sections that are devoted to one brand. This is called the store within the … [Read more...]

Fashion Terms Eyecare Professionals Can Use

It used to be there were only two seasons for fashion, Spring/ Summer and Fall /Winter. As fashion as grown, so has the number of runway shows and collections that are available. Now there is Haute Couture (Paris) SS, FW, SS/RTW, FW/RTW, Resort, Pre-Season. Add in the top 4 shows, London, New York, Paris and Milan (and the clothes are all … [Read more...]

Quora Curated Answers to Eyewear Questions

A site that shows up frequently on page 1 of google is Quora. Quora is a question-and-answer website where questions are created, answered, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010. Quora aggregates questions and answers to topics. To … [Read more...]

Should You Offer ‘Made In’ Information?

I was reading this article on Retail Wire that said Fashion e-sites should offer ‘Made In’ info just like stores 'Pure play e-tailers typically have an overhead advantage over their physical store competitors. They have also held an edge when it comes to sales tax collection, although groups such as the Main Street Fairness Coalition have called on … [Read more...]