Eyecare Trends: Membership Subscription Shopping

For years consumers have gotten used to membership shopping: Credit Cards, Travel, Cost-Co and Amazon Prime. Consumers in the U.S. hold 3.3 billion memberships in customer loyalty programs. A 2015 survey by COLLOQUY says that specialty store loyalty memberships now total 434 million. (Eyecare could fall in this category) Retailers such as REI … [Read more...]

Eyewear Curators: Funk and Fun Frames Part 2

Eyecare professionals may discount this category of funky eyewear: saying it's stupid, you can't Rx it, takes up too much space for little return, not my market, they don't like the look or take the look seriously.  Yet this novelty-niche-rich market is growing and will continue to make waves in the arena of Fun and Funk. It is one way to stand … [Read more...]

Websites That Drive Me Crazy

Like most bloggers, we are on over 100 websites a day and continually look for interesting new ideas, viral news, trends and new products. With many companies that come and go, we often investigate the company to see if they are legit and still in business. As time has gone on there are a few things on both Websites and Facebook that drive me crazy … [Read more...]

GSRx Launches Proper Optics

Scottsdale, AZ (July, 2016) -- With more and more private-pay patients leaving their independent practice to buy eyewear somewhere else, independent ECPs need a solution that is both competitive and high-quality.  Now GSRx, Inc. has developed that solution with their Proper Optics Eyewear line. Proper Optics offers stylish, high-quality … [Read more...]

10 Online Selling Strategies For Eyecare Professionals

Shamir had some fantastic selling online strategies for eyecare professionals if you choose to get into the online retail arena. Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click. Tip: Don’t sell the same eyewear online that you do at your … [Read more...]

Case Study in Direct Pay Practice

I wonder what would happen if eyecare professionals would just say no! Listen to this video of Josh Umbehr MD in Wichita, Kansas who discusses working directly with his patients. By cutting out the insurance and government bureaucrats he has lowered the cost for the patients and increases the quality of care they receive. Presentation from … [Read more...]

Fuel3D Receives Funding to Build 3D System for Eyewear

3D scanning technology leader secures €1.7 million from EU’s Horizon 2020 SME instrument programme Fuel3D, a leading 3D capture and imaging innovator, announced it has been awarded funding of €1.7 million (£1.2 million) from the European Union’s Horizon 2020 research and innovation programme under No. 710384. The funding comes from the “SME … [Read more...]

Buying Social Media Cred

I think most of us know we can't trust all YELP reviews. In fact if you are a true cynic you probably don't trust most social media recommendations. Now there is a new e-commerce site called Yuno, in which Yuno rewards consumers for influencing social networks. "As the company’s name suggests, ‘Yuno’ helps the consumer benefit not from what they … [Read more...]

The Vision Council Re-launches Eyecessorize

The Vision Council’s Eyecessorize campaign promotes the fashion and lifestyle aspects of eyewear. They just re-launched their revamped website, Eyecessorize.com. For the past six months, The Vision Council has been working to build the new site, which merges the pre-existing Eyecessorize.com site with the EyecessorizeBlog.com blog. Users who … [Read more...]

Vision Live In San Diego With Dr. Ben Moshe

Continuing on in San Diego in the small beach community of Ocean Beach speaking to Dr. Eli Ben Moshe. I knew the optometrist that Eli bought the practice from. Dr. Eli Ben Moshe discusses dispensing from the chair for multi-pair sales, , Shamir lenses, and CareCredit for patient financing. Just an FYI Ocean Beach is the hippie beach of San … [Read more...]

Vision Live In San Diego

Gayle hits the beaches in San Diego asking people if they wear sunglasses, what kind of sunglasses they wear and how many sunglasses they have. I found it most interesting when she asked people if their eye doctor asked any questions. … [Read more...]

10 Tips For Eyecare Practices To Avoid Cyber Attacks

A couple of months we wrote a post on the increase of hackers and Ransomware. Hacking continues to increase with Healthcare-record hacking skyrocketing by 11,000% last year. In fact, one in three Americans has had their records compromised, but very few realize it. What happens to those records? According to NBCNews.com, “One site offers … [Read more...]

Marketing Tips From JINS Marketing Mavens

Every year I wait for the next big thing from JINS. If you don't know JINS or haven't visited the USA Flagship store in San Francisco, they are an amazing Japanese optical chain. When they felt their market of 290+ stores was starting to flatten, they expanded into China and then the United States. What more importantly it seems what they do is … [Read more...]

Switch Eyewear Solution For NASA and Astronauts

FAIRFIELD, NJ – April, 2015 - Liberty Sport is proud to announce that their patented Switch Magnetic Interchange technology is now being used by NASA. Two styles, the Zealot and the Bespoke, have passed the rigorous testing required by NASA and in 2016 will be launching into space as the eyewear solution for their astronauts. The design of … [Read more...]

Up-cycling Event By 360 Square Eyes

Many of you may know Valerie Vittu from Philadelphia. Valerie Vittu of Margot and Camille optical shop. Valerie is trying to bring back Made in USA eyewear back by starting a line called 360 Square Eyes. Aside from that, we often talk about having a recycling event in your office and and this a good example of a Denim Recycling event to fund a … [Read more...]