Facial Recognition For Eyecare Professionals

I have to tell you Facial Recognition is a mixed bag. On one hand, the ability to pick out people via facial recognition software is good if looking for criminals, but bad if you want any type of privacy. As we have seen over the years, quite a few online eyewear companies utilize 'online Try-On technology including Ditto and Automeyes. There … [Read more...]

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the years, there have been many issues: online refractions, mobile refractions, cost controls, Affordable Care Act, vaccines, indie business, one bathrooms, transgender and gay, insurance programs, whether or not … [Read more...]

Top Tips On Picking New Eyewear Suppliers

It struck me as I was on several of the forums on Facebook, there are alot of ECP's who ask for recommendations on eyewear suppliers. While recommendations are great, one needs to perhaps look closer at the companies recommended for various reasons: The recommendations come in from the few that are active on that particular forum. Should you … [Read more...]

Staff Meeting Topic: Patient Satisfaction Checklist

Once a year is, it is important to up your game by having a staff meeting about patient satisfaction. Patient Satisfaction is everything from the cleanliness, product, customer service and communication and management. We have developed a patient satisfaction checklist to review Merchandising; Develop a 'statement'  that your staff fills out … [Read more...]

Optical Vendors And Eco- Reusable Bags

What is heartening to see is how many optical vendors are offering Eco Totes and reusable bags as part of their brand building and promotional products. For those that attend any optical trade show, I hope you are grabbing as much as possible as the future will bring more and more cities and states banning single use plastic bags. Before plastic … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

Should Eyecare Professionals Be Selling Online?

It was interesting to read some of the comments when we ran our Free Nites At Vision Expo. Quite a few eyecare professionals were interested in selling online, not how to compete against online sellers, but how to set up and sell their products online. It just goes to show you how fast things can change in our industry. Over the years, we … [Read more...]

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

Store Layout and Fixtures to Avoid Retail Theft

Your store design doesn’t just help lure customers in and encourage them to make key purchases throughout your store. It’s also ideal for deterring shoplifters and preventing problems with merchandise disappearing. Over the past few years, research centers have concentrated on learning how to decrease shoplifting. While your employees and their … [Read more...]

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]

Signet Armorlite Launches KODAK Lens Location in St. Louis

CARLSBAD, CA (February, 2017) -- Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of KODAK Lens| Eye Deology Vision in the St. Louis, MO metro area. The KODAK Lens retail initiative provides independent eyecare professionals (iECPs) that are committed to dispensing KODAK Lenses with the … [Read more...]

10 Musts For Brick And Mortar Eyecare Stores

Most brick and mortar stores are struggling with gaining customers and loyalty. Eyecare professionals are not the exception: Contact Lenses, Eyewear and Sunglasses are even more competitive today than ever.  In fact a quick check there were over 200 new online eyewear companies opening up last year. The question that consistently arises is how to … [Read more...]

Employee Theft Is More Common Than You Think

No one wants to admit that their loyal and trusted employees could possibly ever steal from themL Bookkeeper accused of stealing $60,000 from optometrist | INFORUM May 4, 2016 - DETROIT LAKES – The longtime bookkeeper at Morrison Eye Care here is accused of stealing more than $60,000 from her employer over a ... But it happens. Employee … [Read more...]

12 Lessons We Learned From Warby Parker

I think the best thing about the Luxottica- Essilor deal is just maybe we can get over the Warby Parker Stories. I think that Warby Parker in general has been good for the optical industry.  (Shoot me now!) When they started in 2010 they were disruptors and because of them and other disruptors, eyecare professionals had to change. That is not a bad … [Read more...]

Eyecare-Eyewear Trends: Flat Fee Pricing

Flat Fees have been around for years. In the days of yore flat fees were usually equated with Discounters and Frame and Lens packages from $29.95. There seems to be a resurgence in the concept among eyecare professionals. The premise is 'Getting rid of the middleman' and or having 'honest prices.' On top of the flat fee out of the 223 listed, 12 … [Read more...]