Eyeglass Recycling – Greening Your Optical Business

I just took 20 pair of old glasses to a Lions Club drop off center- It was sad to see them go. I loved many of them, but as much of an eyewear fashionista that I am- 20 pair could go to people much more needier than I. I did keep some old vintage styles, which someday I will publish, as they are fun and unusual. Many of you and your patients … [Read more...]

Fun and Easy Promotions – Get People in the Door

Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some fun and easy promotions. The objective- to get new patients and increase your Talk Factor! Give patients a reason to come in, whether by a special sale, trunk show or even free blood pressure test. Make it fun and … [Read more...]

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are impressed because 1.) He is trying 2.) He is creative 3.) He is thinking out of the box 4.) He recognizes opportunity and wants to capitalize on it. 5.) He's reaching out for ideas and suggestions. Knowing it costs 5x … [Read more...]

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me feel good and appreciated as a customer. Granted he doesn't provide the same type of Swag Bag that celebrities get just for showing up at some event. When I read about what these multi- millionaires get for … [Read more...]

The Weekly Retail Experience

I don't subscribe to many online newsletters. The ones I do subscribe to are inspirational and have great usable information. One newsletter that I actually read and thoroughly enjoy is The Weekly Retail Experience by Doug Fleener of the Dynamic Experience Group. As an example- the last couple of newsletter topics were:  Maximize Your Post … [Read more...]

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75% of all Americans view at least 1 online video each month Average Viewer spend almost 6 hours per month watching videos. Google released its latest strategy for turning a … [Read more...]

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]

Medical Sharps- an Optical Opportunity?

Tuesday nights are reserved for playing cards with the GOB's (Great Old Biddies) The youngest in the group is 72 and the oldest is 93. Recently they just found out they can't throw 'Sharpies' (syringes) in the trash. Two of the women don't drive and another two use needles for diabetes. They don't know what to do with their needles, and don't have … [Read more...]

Opportunities with Eyewear Fashionista’s

    Many years ago, I had the advantage of working in an upscale ladies clothing store. At the time, I was doing some optical consulting, but still needed income. What a better place to learn retail- from the pros of ladies clothing.  One of the most valuable lessons that I learned, was the building of 'The Book'. The Book consisted of a … [Read more...]

Opportunity or Gimmick? Video Eyewear

Opportunities waiting to happen! In today's world, there are many opportunities available to expand your business. Sometimes you just gotta go out of the box, take the chance and offer something so different from your competitors in addition to  enhancing your image by providing cutting edge products. This- I think is one of those opportunites, … [Read more...]

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly informed me that he did not retail, he dispensed, and he did not sell. OK- but when you are in the business of selling products for a profit, by definition you are a retailer. As much as these might be a nasty words, retail, … [Read more...]