Eyecare Profitability- Sales Per Transaction

Normally I love 'Out Of The Box' thinking, but when looking to increase your sales and profitability, 'Look Inside Your Box'. As we come up to the end of the year and tax time,  many offices will start to review their average transactions,  in reality it should be done at least monthly. Why would you wait a whole year to correct a problem or … [Read more...]

Optique of Denver Offers Art and Laughter and Eyeglasses

"The Art of Seeing meets Seeing Art" We write about all sorts of ways to get people in your eyecare door by offering events, products and services that engage the customer. When we heard about Optique of Denver (www.optiqueofdenver.com) an upscale optical boutique in Denver, Colorado we just had to write about it. Madeleine Kruhsberg, a Master … [Read more...]

ReUse Eyeglasses- Make a Necklace

I loved this necklace made from eyeglasses. From Anthropologieaddict … [Read more...]

Eyewear Merchandising Tips from the Field #3 – Frame Selection

We have been getting lots of comments on our "Eyewear Merchandising Tips from the Field" so we are bringing you Eyewear Merchandising Tips from the Field #3 - Frame Selection. Eyewear consumers price shop and it is hard for the independent practice to compete.  The Internet has become the prime tool for this but not even the larger chains have … [Read more...]

Funny Optical Ad- Image Optometry

This eyecare ad was sent to us by one of our subscribers- and we like it! … [Read more...]

Jamie Hansel Optical Rep Talks Frame Pricing

I recently did a post about Frame Pricing, "Eyewear Merchandising Tips From the Field #2 Frame Pricing" and Jamie Hansel wrote quite a lengthy and very interesting comment in response to this blog. It is a whole new post about optical retail strategy so I am publishing it as a stand alone piece. Here it is: PRICE PRICE PRICE Why does it … [Read more...]

Eyewear Merchandising Tips From the Field #2 Frame Pricing

I have been out and about in the "field" recently working on an eyewear survey which involves talking directly to eyecare providers and I am taking the opportunity to write about some of the tips they shared with me. I recently wrote about the male optical consumer and received some good comments so I thought I would go for Tip #2. This concerns … [Read more...]

Effective Optical Displays

EFFECTIVE OPTICAL DISPLAYS: One of great advantages of going to a trade show is seeing new product and how EFFECTIVELY it is displayed. I wish that we could see this repeated as well in the optical retail environment. It is of course a lot different as each company and/or brand is displaying just their product and images which is a lot easier … [Read more...]

Eyewear Tips From the Field #1 Men’s Eyewear

I am out and about in the "field" right now working on an eyewear survey which involves talking directly to eyecare providers  and they have a wealth of observations and tips to share.  I am not the expert but I know that when we are dealing with the same subject every day we often take a lot of what we know for granted. It is sometimes hard to … [Read more...]

Cash For Eye-Clunkers Marketing Program

This is a great optical marketing idea! Cash For Eye Clunkers Promotion by Hollywood Eyes as seen on the Internet. 'Got old eyeglasses? Make a charitable donation and get $25 Trade in an old pair of out-of-date eyeglasses for $25 towards a new pair at Hollywood Eyes. It's the store's version of "Cash for Clunkers" and the campaign begins … [Read more...]

Funny Eyeglass Commercial At the Hospital

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Funny Eyeglass Commercial-In the Car Park

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Opti-Fun Swedish Eyeglass Commercial

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Back To School Tips by Clearvision

With the Back to School season upon us, you can expect the return of your smallest (and often times – your most challenging) customers. We’re referring of course, to children. To ensure that a child will wear his or her frames, it’s important that the child is happy with them. One of the best ways to make this happen is to make kids an active … [Read more...]

Opti-Fun Huntington Eyeglass Frame Commercial

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