Fun Optical Ads – At the Beach

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Are You X-Rated? The Consumer Wants to Know

Have you ever checked out what the consumers say about you and your services? If you haven't I highly recommend you do so. You see, it doesn't make any difference what you think, it's what the consumer thinks. Just Google optical/optometrist/opthalmogist ratings in your city and see what they say. Here is the reviews of my ex-dentist. I wish I … [Read more...]

Retro Sunglass Ad- Levis 1990

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Yoga For Eyes by Paul McCartney

Yoga Eye Exercises    I saw this and thought what a great opportuniy for the optical professional to offer their patients. Why not offer quick evening classes for staff and patients. It would be a great way to get your patients coming back in the door. Even if you didn't do this, it might help staff productivity by doing a 'quick yoga … [Read more...]

Happy Valentines Day- Seniors

We love getting these press releases- because they are great promotional opportunities for you. Today, many senior citizens have had their savings and retirement plans slashed by 50%. Wouldn't it be a great thing for you to call them and tell them about this program- What a great way to develop long term caring patient relations. Eye Care … [Read more...]

Optical Industry Trends- Sustainability Wins-

  The Tree Hugger in me- is so happy to hear this reports. A.T. Kearney in his latest report announced that Sustainable companies are up by 15% , even in a financial crisis. To read more, please go to Environmental Leader … [Read more...]

Business Strategies for the Optical Retailer

I don't read many consumer magazines and only subscribe to one, Real Simple Magazine. I like it because it always has good simple ideas and usually the focus is on making life easier. This relates very well to business as well. In February's issue there is a great article talking about 10 business strategies from author Patrick Lencioni. The … [Read more...]

How to Tell If Your Patient is Lying

I found this Body Language video very interesting. In the frantic rush of day to day living, sometimes we forget to read the clues our friends, customers and patients are sending out. Just by reading the body language clues, we can become more customer friendly and customer focused. To make this a part of your everyday patient focus, practice in … [Read more...]

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]

State of the Optical Industry

We received a report from Vision Watch, stating the optical industry was down $500 Million in 2008. Vision Watch tracks and looks at the whole optical industry and publishes reports with market trends. "VisionWatchsm is the only large scale continuous consumer measurement exclusively designed for the eyewear and eyecare industry. VisionWatch is … [Read more...]

Teklite- Eco Friendly Lenses From Frames Direct

These lenses are from Frames Direct- 'The Teklite production process reclaims more than 90% of the plastic left over from the initial injection molding stage of lens making for secondary uses such as automobile and toy manufacturing.' The appeal: The Eco Friendly Consumer which is over 50% of the marketplace today. The reason why I put this … [Read more...]

Vuzix Wrap Video Sunglasses and the Optical Market

What's new- and available Spring 2009 throught vuzix.com  Once again, this is something to appeal to the gadget patient!                            Rochester, NY – January 5th, 2009 – Vuzix Corporation is thrilled to announce a ground-breaking addition to the video eyewear market: the Wrap 920AV. As … [Read more...]

Discounting Private Pay Optical Patients

We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and on the internet responses to the same questions. From the sound of it, it is perfectly OK to discount private pay patients, and many large healthcare organizations are doing so. See the below comments and … [Read more...]

Solar Paneled Sunwear- Music to Our Eyes

Solar Powered Sun Glasses                             These remind me of old Silhouette Sunglasses from the 80's. Udated version-uou can then plug in your mp3 and phone devices into the glasses to charge them up.    The glasses themselves don’t need power to block the sun’s rays from your eyes. … [Read more...]

Mystery Shopping for the Eyecare Professional

From Wikipedia Mystery shopping or Mystery Consumer is a tool used by market research companies to measure quality of retail service or gather specific information about products and services. Mystery shoppers posing as normal customers perform specific tasks—such as purchasing a product, asking questions, registering complaints or behaving in a … [Read more...]