Eyecare Retail Strategies In 2018: Pop Up Stores

As eyecare professionals are looking for new ways to reach consumers, you might reconsider POP UP Stores, which is now more that a trend.. it is a way of doing business. In fact Pop Up Republic now puts the value of Pop-Ups at $50 billion.. That $50 Billion includes eyecare as well as celebrity POP UPs with featured limited edition products from … [Read more...]

New Online Eyecare Directory

So many directories so little time..manta, citysearch, yellowpages, YELP, expertise, Angie's List.. the list goes on and one  and here we are introducing a new state- city- national eyecare directory called Glasses Local. Glasses Local started out this year (2017) as a result of several optical professionals wanting a good directory of independent … [Read more...]

Who Is The Millionaire Next Door?

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why I didn't go out with the guy- his money was tied up in a car- and the car does not make the man. As you know, many People are caught up in the trappings of wealth, designer clothes, cars, big houses and other material goods. … [Read more...]

FREE Stuff: 2017 ICD-10 Medical Coding Reference

We probably should have put this up at the beginning of the year, unfortunately it got buried. Here is a Medical Coding website for icd10.  http://www.icd10data.com. We do not know whether they are going to update to 2018. Here is what they say ICD10Data.com takes the official ICD-10-CM and ICD-10-PCS medical codes and adds millions of cross … [Read more...]

Should You Barter for Optical Services?

Today is a swapping or bartering economy. You can swap anything from homes to clothes. But should you swap for eyecare services? There are pros and cons to bartering and tempting if you probably have patients that offer services that you could use in exchange for eye exams- Tasks such as office cleaning, garden or lawn work, receptionist, insurance … [Read more...]

10 Keys to Building a Personal Trade

You probably have patientsthat only want to talk to you, you may have lost an optician that had personal trade. (That hurts) Some staff members may already building their own 'book' of clients. Personal trade is similiar personal shopping in which you become the expert in a customers wants and needs and provide an extra high level of service to … [Read more...]

Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an audience’s  interest and gain the trust of new consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had … [Read more...]

6 Steps To Evaluating Vintage Eyewear

Over the years quite a few consumers have asked us about vintage eyewear. Most common questions: Do we buy vintage eyewear and how much is it worth? There is no doubt that many eyewear companies and or styles hold their value i.e. Cazal, Mikli, Ferre, some Neostyle's, Anglo American, Silhouette, Cartier, Vintage RayBan. But these top sellers are … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

Top Tips On Picking New Eyewear Suppliers

It struck me as I was on several of the forums on Facebook, there are alot of ECP's who ask for recommendations on eyewear suppliers. While recommendations are great, one needs to perhaps look closer at the companies recommended for various reasons: The recommendations come in from the few that are active on that particular forum. Should you … [Read more...]

What is OmniChannel Marketing?

You have most likely heard this term 'omni-channel marketing'.  So what is it and does it effect eyecare professionals? Omni Channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and … [Read more...]

10 Online Selling Strategies For Eyecare Professionals

Shamir had some fantastic selling online strategies for eyecare professionals if you choose to get into the online retail arena. Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click. Tip: Don’t sell the same eyewear online that you do at your … [Read more...]

Prevent Blindness Launches The Focus Initiative

Prevent Blindness has launched “The Focus Initiative,” a virtual forum for those working in vision and public health.  The program was debuted today at the non-profit group’s 2016 Focus on Eye Health National Summit in Washington, D.C. The Focus Initiative is a professional network that encourages the sharing of resources, including vision … [Read more...]

E- Commerce via Shopify

The headlines: Shopify IPO Soars; Co. Valuation at $1.89 Billion (2015).... yet another company that had not made a dime that is valued at over $1 Billion. If you don't know Shopify, they are a tech company who helps small and mid-sized retailers build e-commerce sites. If you think that Shopify is just for e-tailers, think again as brick and … [Read more...]

Vision Live From San Diego With Shamir

Vision Live in San Diego, speaking to Rich Dailey from Shamir. Shamir along with Signet Armorlite, Carl Zeiss and Augen are all located in San Diego. This fourth segment focuses on additional opportunities for eyecare professionals. Link … [Read more...]