Vision Live in San Diego With Jack Damphier

We are in San Diego with Vision Live, and for those of us who know Jack Dampier of Luxottica. I have known Jack for at least 30 years and he is a legend in the eyewear industry. Jack speaks on the importance of multiple pairs of sunglasses.   … [Read more...]

How Much Is Your Vision Worth? Infographic

In the everyday scheme of life, sometimes we forget the bottom line. What is your vision worth? Next time someone puts off having an annual eye exam, isn't compliant with their contact lenses, purchases colored contact lenses off the internet and buys their eyewear online.. consider this infographic.. in fact, print it up in your office.. How Much … [Read more...]

Referral Program Ideas for Managing Eye Care Patients

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, many others turn to friends and family for a more trustworthy recommendation. How do you thank your … [Read more...]

Abandoned Shopping Carts And Revenue

You may have put on a shopping cart or are thinking of putting on a shopping cart on your optical website. Perhaps after investigating you are realizing the some of the problems.. such as abandoned Shopping Carts. A lot of work with little returns. Studies say that 67% of people abandon their shopping carts before the purchase... Forrester … [Read more...]

Tweens And Teens Spending

Getting Ready for Back to School, how important is the mind and wallet of Tweens and Teens? More importantly how can you capture this elusive market? Teen Spending (Source) 26,873,000 Million Teens in the USA $258.7 Billion Products bough by and for teens $91.1 Billion Total Teen Income in the US $157.6 Billion Annual Amount … [Read more...]

Marketing For National Women Road Warrior Day

National Women Road Warrior Day is September 22. Road Warriors are classified as people who travel via plane, train or automobile extensively on business. Road Warriors are experts on airports, hotels and restaurants, since that is where they live  Many people glamorize the lifestyle, but as an ex-Road Warrior (30 years and 100,000/ miles year) … [Read more...]

Emotional Appeal on Shark Tank

This was one of my favorite episodes on Shark Tank, I even cried, due the amount of passion that this man has for farmers. He didn't invent this product to make money, he invented a better to save farmers and the crops. This is a simple man with a simple concept. Most of the Sharks turned down the product. Most quotable from Johnny Georges, 'I … [Read more...]

Engaging Eyecare Events: Cause Related Events

Early this year, my sister Hazel Platzer who is a hospice nurse, told me she was raising funds for her hospice via an organized trek in the Grand Canyon next spring.  She said that reaction to her asking for donations was not very positive and some people felt that they might be funding "a holiday" for her and it was all very uncomfortable. I … [Read more...]

Black Friday Is Every Friday

By now most people associate Black Friday the day after Thanksgiving and a time where they can get good deals on products and services. I noticed that Home Depot has a Black Friday every Friday offering some good deals for the Spring/Summer DIY season. It struck me that are using a Known Holiday to promote their deals. It got my attention and I am … [Read more...]

Romancing The Shades: Captivating Chevrons

Chevrons, we see them everywhere, as they have been undergone a trend resurgence for the last several years.  Most of us probably just look at a  Chevron pattern and say 'stripes' or zig zags instead of chevrons Some of us may think 'Chevron' is just a gas station, but in reality you most likely have seen the pattern in the military on flags and … [Read more...]

Competing With Online Eyewear: Optometrist Starts Eyewear Company

Is this trend growing?  Optometrists starting their own online eyewear. Entering the online eyewear realm, is a new company, started by an optometrist, Alpa Shroff. Alpa Shroff, with 10 years behind her, along with her husband Nik, decided to change the game but offering home- office visits and home parties with their eyewear line. “"Even as an … [Read more...]

The Great Online Eyewear Debate, Chapter 10 : How To Respond To PD Request Video

You have probably experienced this many times over the last several years, the PD request. Online eyewear sales are growing and will continue to grow. Lisa Frye, ABOC  made an excellent video on how to respond to PD requests in-house. This is something you can share with all staff and have a discussion at your staff meetings. … [Read more...]

Adding Additional Value To Your Products

Price is the amount of money your customer pays for a product.  Value is what your customer perceives the benefits of that product to be, and the emotional connection he/she has to the product, the employee, and the company, in relation to the price. How retail associates handle and present products to her/his customer adds - or reduces - the … [Read more...]

Retail Trends: Tailgating At Fashion Trucks

Is the trend of the POP Up Stores now going mobile? We have seen the growth of Food Trucks and now Fashion has gone mobile with Mobile Shopping or Tailgating.  Mobile boutiques have grown in popularity over the past years, according to the American Mobile Retail Association and West Coast Mobile Retail Association. There are even Fashion Trucks on … [Read more...]

Eight Fabulous Fathers Day Eyewear Displays

We believe in saying NO to ties for Fathers Day, coming up on June 15!  Nothing says we love you more than a good pair of sunglasses. Using these ideas, add some sunglasses, readers, eyeglass retainers and give them to dear old Dad.  Make sure you put in that handy gift certificate in the … [Read more...]