Opportunities with Make Up Glasses

                    One of the reasons I hardly wear make up anymore, is because I can't see to put it on. Even though it's a great excuse not to buy makeup (saving money and the environment) there are times that it is really needed! (in a survey, 64 per cent of directors said that women who wore make-up look more … [Read more...]

14 Merchandising Lessons From Apple

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend going. You can spend hours looking and learning for free, and it's fun, even for a non- techie like me. What's Good about Apple Stores- 1.) There's not alot of products out- it's very simple 2.) It's clean 3.) It's … [Read more...]

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are impressed because 1.) He is trying 2.) He is creative 3.) He is thinking out of the box 4.) He recognizes opportunity and wants to capitalize on it. 5.) He's reaching out for ideas and suggestions. Knowing it costs 5x … [Read more...]

CAN YOU HAVE TOO MANY PAIRS OF EYEGLASSES?

The answer is "Of course not!" But look at this, what does it say to you? Those of us in the industry have many pairs of eyeglasses and usually wear our favorites over and over again but isn’t it great to have a pair handy in every room, car, next to the computer etc., etc.? I even have a favorite pair just for cooking and they stay in … [Read more...]

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75% of all Americans view at least 1 online video each month Average Viewer spend almost 6 hours per month watching videos. Google released its latest strategy for turning a … [Read more...]

Opportunities with Eyewear Fashionista’s

    Many years ago, I had the advantage of working in an upscale ladies clothing store. At the time, I was doing some optical consulting, but still needed income. What a better place to learn retail- from the pros of ladies clothing.  One of the most valuable lessons that I learned, was the building of 'The Book'. The Book consisted of a … [Read more...]

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds true today. What it means, that if you are going to sell sunglasses- carry a big selection, train your staff, and know your products.  The best part about selling sunglasses, they spice up the inventory, … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into a place of business and the staff is on their cell phone, talking to each other, eating or just plain ignoring you. Personally speaking, when that happens I walk out. If I am not the most important thing that has happened to … [Read more...]

Who’s a Millionaire? High End Frames

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why I didn't go out with the guy- his money was tied up in a car- and the car does not make the man. As you know, many People are caught up in the trappings of wealth, designer clothes, Cars, big houses and other material goods. When … [Read more...]