Is Your Office Retail Therapy?

When the going gets tough, the tough go shopping? Ergo: Retail Therapy. What is retail therapy? Simply put, shopping in order to make oneself feel happier, avoid depression, improve their lives and boost self confidence. Eyecare professional's offices are  the perfect place for a bit of Retail Therapy shopping. Wearing a pair of great … [Read more...]

Social Good Trunk Shows

Trunk Shows have many benefits: They are a good way to connect and engage with your patients, assist you in brand building and allows you to showcase new products. They are exciting and eventful and can really boost up sales. A new trend is emerging, having a Cause Related Trunk Trunk, in which a portion of sales goes back to a good cause or used … [Read more...]

10 Retail Selling Tips To Prevent Lazy Eye

In todays times with shoppers going online, asking for discounts, it can be really hard to keep a positive attitude. We all get tired, bored or just plan lazy (hence lazy eye), which is why I loved these tips from Bob Phibbs are important to remember, you might consider posting them in your staff room or even having a discussion about them at a … [Read more...]

How To Increase Profitability

We are a big fan of open book management and one of the easiest and best retail math formulas that you can share with your staff and is so important to office profitability is Sales Per Square Foot. So when I read this great article from Bob Phibbs the Retail Doc .. He made such great points, I just had to share it. BTW= The formula for … [Read more...]

A Review of Inventory Management Basics

Over the last 35+ years, the question has come up over and over about inventory management. For managers, owners and buyers it is important to implement an organized eyewear inventory system. Looking at,  your frames can be 45-80% of your profitability (and liability) ergo a systemic approach to Inventory is crucial. There are several choices … [Read more...]

We Love This: Benefits Of Prescription Safety Glasses

I know, you might be thinking get over the safety bit, we don't do it, we don't don't wannna do it.. We hate OSHA.. But when we see great information like this On Oscar Wylee Eyewear website, we have to let you know. He takes the safety out of eyewear and make it sexy. … [Read more...]

Balancing Retail Inventory: Making Friends With Clearance

Since March is Spring Cleaning Month.. This is a good time to clean out the closet and get rid of old products. I know many eyecare offices hate to put product on sale, but it actually cost you money to return or exchange inventory. (See inventory reduction post) . If the product is not selling put it on sale now.. have sale board, do 2nd pair … [Read more...]

Enhance Your Fashion Frames Sales Vocabulary

I ran across this wonderful infographic with the 'technical' terms for fashion patterns. Instead of saying, this is a nice pink pattern. try romancing the eyewear. The Arabesque pattern detailing enhances your…. Chevrons are a hot look now and look how they have incorporated it into a distinctive look. This look is madras…. What do you think? … [Read more...]

5 Retail Industry Trends For 2014

We posted on our Top Trends for EyeCare Professionals and we ran across a post by Bob Phibbs in which he talks about 23 Retail Trends for 2014.  We have reprinted his 5 Top Trends and if  you can download all 23 here. I think you will find the same trends apply to eyecare professionals. It is not longer Show-rooming, it is Web rooming, The online … [Read more...]

20 EyeCare Retail Trends 2014

I don't care what they say, the recession is NOT over and with the advent of ObamaCare, it can be quite confusing as to what direction eyecare professionals should go? If you have been reading our annual Eyecare Trend Report, you will know that the trends we discussed in 2009 are no longer a trend. They are a fact of life. Business as usual. … [Read more...]

Layaway For A Bigger Payday In Your Dispensary?

Many retailers, large and small, offer layaway programs, allowing customers to pay for products over time.  While the terms vary from company to company, the premise is still the same:  product is held for the consumer for a set period, while the consumer makes payments toward owning it.  Can you use this same concept in your eyecare office? Yes, … [Read more...]

To Do: Decorate For Valentines Day

One of the most celebrated events in the world is Valentines Day. Valentine Day Displays can be pretty easy to create, especially if you have a lot of red paper and bags leftover from Christmas. You can make thing very simple and use or reuse products that e either already have or can reuse again. For Valentines Day, items such as Red and pink … [Read more...]

Eyewear Pop Up Store in Austin, Texas

As you probably know by now, we are believers in Pop Up Stores for many reasons. Pierre Fay and his wife just launched their first eyewear POP-Up  store in Austin, Texas.  Starling Optical was launched in November and they are already planning a 2nd location. This is a very simple and mobile concept… 5th wheel trailer, with window and eyewear racks … [Read more...]

The Great Online Shopping Debate: Chapter 3

Like you, I read all sort of comments and complaints about eyewear e-commerce and how it is ruining life as we know it. Of course, if one listens hard enough, you will hear the echoes of industries current and long abandoned as to how technology has ruined life as we knew it. So here I am once again musing about online shopping, yet making a … [Read more...]

Rational And Reasonable Retail Commandments To Grow Your Business

I read this great article from Bob Phibbs, who calls himself a retail doctor. I loved what he had to say so much, I asked for permission to reprint his article. I think it is always good to hear from people outside the optical industry and especially to hear from retail experts. His is a rebuttal to the 10 Commandments of Retail Sales, which made a … [Read more...]