Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Optical Fun For National Carrot Day, February 3

Eyecare professionals have a few opportunities to promote carrots and eye health. February 3rd is National Carrot Day and International Carrot Day is April 4. Carrots have with Vitamin A and beta carotene which are important to help save vision. But eating carrots will not improve eyesight. A great article on Snopes talks about how that rumor came … [Read more...]

The Future of Eye Tracking

I don´t know  if you have been reading about eye tracking. One part is very scary, the retail/marketing part in which marketers track your eyes to see what you are attracted to (no privacy) yet the other part is the ability of using eye tracking for neurological disorders. While eye tracking has been around for years, this excellent article from … [Read more...]

Thank You Sponsors Of The World Sight Day Challenge

Denver CO (September): Leading North American optometric companies, networks, schools and practices will once again join forces in a coalition led by Optometry Giving Sight in support of World Sight Day (October 13th) and the World Sight Day Challenge, which runs throughout September and October. This is the 10th year of the Challenge, which … [Read more...]

New NASEM Study Released on Vision and Eye Health

CHICAGO (Sept, 2016) – The National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division (NASEM) released its consensus study, “Making Eye Health a Population Health Imperative: Vision for Tomorrow. Prevent Blindness  the nation’s oldest volunteer eye health and safety organization, and the National Center for … [Read more...]

Zeiss’s Premiere of Documentary Builds Eye Health Awareness

SIGHT is an industry effort to promote fight against global vision crisis. Las Vegas, NV, September, 2016 - To coincide with World Sight Day on October 13, numerous initiatives and events are being prepared to draw public attention to the issues of blindness and vision impairment. One of the highlights on World Sight Day will be the airing … [Read more...]

Video: Evolution Of The Eye

This new video is about the evolution of the human eye.  Narrated by scientist Alom Shaha, it outlines how each part of the eye has formed, challenging the concept of "Irreducible Complexity". The video also highlights protecting eyes against modern dangers such as over exposure to blue light. Also included  some tips about preventing eye … [Read more...]

Eye Tracking On TED

WASHINGTON-RightEye LLC, a health technology company using eye tracking to revolutionize vision performance and patient care, announced that the presentation made by RightEye founder and chief science officer Dr. Melissa Hunfalvay at TEDxFoggyBottom on April 23 on the topic of how eye-tracking technology has the power to change the … [Read more...]

Prevent Blindness Launches The Focus Initiative

Prevent Blindness has launched “The Focus Initiative,” a virtual forum for those working in vision and public health.  The program was debuted today at the non-profit group’s 2016 Focus on Eye Health National Summit in Washington, D.C. The Focus Initiative is a professional network that encourages the sharing of resources, including vision … [Read more...]

10 Herbs For Healthy Vision

Eyes are not only the most crucial and sensitive organ in our bodies, it is also the most abused. Incorporating herbs into your daily diet will not only help do wonders to relieve them of fatigue but could also help protect them. Below are 10 herbs that can help maintain your eye health: 1. Milk Thistle-Milk Thistle has amazing antioxidant … [Read more...]

The Vision Council’s Launches Low Vision Resource Campaign

Alexandria, VA (July, 2016) – The Vision Council has kicked off a new campaign to drive traffic to its website, www.whatislowvision.org – a site designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available. The campaign, which … [Read more...]

Fuel3D Receives Funding to Build 3D System for Eyewear

3D scanning technology leader secures €1.7 million from EU’s Horizon 2020 SME instrument programme Fuel3D, a leading 3D capture and imaging innovator, announced it has been awarded funding of €1.7 million (£1.2 million) from the European Union’s Horizon 2020 research and innovation programme under No. 710384. The funding comes from the “SME … [Read more...]

Visual Impairment and Blindness to Double By 2050

LOS ANGELES – A study published by researchers at the University of Southern California (USC) Roski Eye Institute in JAMA Ophthalmology  found that the U.S. prevalence in visual impairment (VI) and blindness is expected to double over the next 35 years. By 2050, the number of Americans with a variety of eye disease and impairment issues, including … [Read more...]

Vision Live In San Diego

Gayle hits the beaches in San Diego asking people if they wear sunglasses, what kind of sunglasses they wear and how many sunglasses they have. I found it most interesting when she asked people if their eye doctor asked any questions. … [Read more...]

Happy Feet Penguin Gets Cataract Surgery

COLLEGE STATION, May 2016 – A chinstrap penguin from Moody Gardens in Galveston gained a new lease on life after a pioneering cataract surgery at the Texas A&M University College of Veterinary Medicine & Biomedical Sciences (CVM) Small Animal Hospital. The successful operation, which involved six fourth-year Doctor of Veterinary Medicine … [Read more...]