How to Ensure Accessibility for Every Online Audience

We are so focussed on eyewear and vision that we might tend to forget other impaired audiences that also go online and need eye exams.  Ran across a good article on Accessibility for Every Online Audience, that is an interesting read for those who are looking to update their online presence. As of 2012, there were roughly 7.6 million web … [Read more...]

Lighthouse Guild Calls for Stronger Effort to Deal with Global Increase in Blindness and Vision Impairment

Drawing Attention to Preventable Conditions to Mark World Sight Day  New York (Oct. 2017) – Lighthouse Guild is calling for a stronger effort to reverse the worldwide increase in blindness and vision impairment in response to a new study that analyzed the leading causes of blindness in 98 countries. The call-to-action comes on World Sight Day, a … [Read more...]

64% of Americans Would Rather Spend on Eating Out Than Eyecare

Only 20% Prioritize Eyecare Over Technology and New Clothes The majority of Americans prioritize eating out over spending money on eyecare, including appointments with eye doctors and prescription glasses. A survey conducted by STAAR Surgical, makers of the Visian ICL, revealed that, when asked about spending priorities, only 20% named eyecare, … [Read more...]

Sports and Recreation: All Eyewear is NOT created Equally

By Alan W. Reichow OD, MEd, FAAO: Active kids can break just about anything, and eyewear is no exception, as many parents can attest to.  As evidenced by new statistics from Prevent Blindness, sports and play, without appropriate eye protection, puts our youth at risk of eye injury. Since 2015, there has been a nearly 10% increase in such injuries. … [Read more...]

October is National Dyslexia Month

With October being National Dyslexia month we thought we would bring a little attention to Dyslexia. According to the National Insitute of Learning Development: It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the … [Read more...]

Protect Eyes During Upcoming Solar Eclipse By Prevent Blindness

Non-profit Group Provides Tips on How to View Historic Solar Event Without Damaging Eyes - CHICAGO (2017) – Across North America on Monday, August 21, 2017, a solar eclipse will be visible to millions of people.  According to the National Aeronautics and Space Administration (NASA), a solar eclipse occurs when the moon blocks any part of the … [Read more...]

RightEye launches Maze Master Eye-Tracking Game

New computer game helps users improve oculomotor control, build stable and accurate eye movements required for effective reading WASHINGTON, June, 2017 — RightEye LLC, a leading technology innovator using eye tracking to revolutionize patient care and vision performance, today announced the launch of RightEye Maze Master™, a computer game that … [Read more...]

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Optical Fun For National Carrot Day, February 3

Eyecare professionals have a few opportunities to promote carrots and eye health. February 3rd is National Carrot Day and International Carrot Day is April 4. Carrots have with Vitamin A and beta carotene which are important to help save vision. But eating carrots will not improve eyesight. A great article on Snopes talks about how that rumor came … [Read more...]

The Future of Eye Tracking

I don´t know  if you have been reading about eye tracking. One part is very scary, the retail/marketing part in which marketers track your eyes to see what you are attracted to (no privacy) yet the other part is the ability of using eye tracking for neurological disorders. While eye tracking has been around for years, this excellent article from … [Read more...]

Thank You Sponsors Of The World Sight Day Challenge

Denver CO (September): Leading North American optometric companies, networks, schools and practices will once again join forces in a coalition led by Optometry Giving Sight in support of World Sight Day (October 13th) and the World Sight Day Challenge, which runs throughout September and October. This is the 10th year of the Challenge, which … [Read more...]

New NASEM Study Released on Vision and Eye Health

CHICAGO (Sept, 2016) – The National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division (NASEM) released its consensus study, “Making Eye Health a Population Health Imperative: Vision for Tomorrow. Prevent Blindness  the nation’s oldest volunteer eye health and safety organization, and the National Center for … [Read more...]

Zeiss’s Premiere of Documentary Builds Eye Health Awareness

SIGHT is an industry effort to promote fight against global vision crisis. Las Vegas, NV, September, 2016 - To coincide with World Sight Day on October 13, numerous initiatives and events are being prepared to draw public attention to the issues of blindness and vision impairment. One of the highlights on World Sight Day will be the airing … [Read more...]

Video: Evolution Of The Eye

This new video is about the evolution of the human eye.  Narrated by scientist Alom Shaha, it outlines how each part of the eye has formed, challenging the concept of "Irreducible Complexity". The video also highlights protecting eyes against modern dangers such as over exposure to blue light. Also included  some tips about preventing eye … [Read more...]

Eye Tracking On TED

WASHINGTON-RightEye LLC, a health technology company using eye tracking to revolutionize vision performance and patient care, announced that the presentation made by RightEye founder and chief science officer Dr. Melissa Hunfalvay at TEDxFoggyBottom on April 23 on the topic of how eye-tracking technology has the power to change the … [Read more...]