Consumer Trends-Eye-App-Tude Culture

Consumer Trends- The App Culture will become stronger:

Cell phone use in the U.S. has increased dramatically over the past decade.  Fully eight in ten adults today (82%) are cell phone users, and about one-quarter of adults (23%) now live in a household that has a cell phone but no landline phone.

Along with the widespread embrace of mobile technology has come the development of an “apps culture.”  As the mobile phone has morphed from a voice device to a multi-channel device to an internet-accessing mini-computer, a large market of mobile software applications, or “apps,” has arisen. full survey here

Eyewear- Try On Apps

  • Designer Eyeglasses- (N/C) shows you how glasses look on others.
  • iSun- lets you use different sunglasses in your image
  • Spex-Compatible with iPhone, iPod touch, and iPad
  • iShades Lite (Entertainment) Latest Fashion Designs from Major Brands including Prada, Gucci, D&G, Armani, Oakley and many more…Upgrade to PRO with iShades. It has over 150 of the most popular sunglasses in existence and is the largest collection of shades that can be viewed and looked through on the iPhone. iShades Lite not only lets you CHOOSE the style you like but also allows you to VIEW through them using the onboard camera.
  • Sunglass Couture (Lifestyle) $.99 – With Sunglass Couture, you can take a picture, or select a photo in your library and virtually try on 50 of the most popular sunglasses for sale today… Choose a pair, position it on a photo, size it rotate it, and then save it to share with your friends on Myspace or Facebook,  Twitter to get the opinion of your friends.


Eyewear- Retail

  • No Brans (Utilities) $.99-Using  iPhone’s camera, you can now have a user friendly pair of sunglasses that automatically adjust themselves according to lighting conditions and change focus according to where on the screen you tap! You can now show off both your iPhone and your new pair of sunglasses to your friends!
  • Perfect Glasses (Utilities) N/C Able to buy Paul Frank Frames, German Designer Frames, Sunglasses or great discount glasses starting at just $19.00 (prescription included) then iGlasses is the perfect iPhone application.Choose from over 120 frames, with many different styles and colors, with the satisfaction of having a money back guarantee. Frames are available for children and adults, in both men and women styles.

Eyewear- Fun

  • Fun Glasses (Entertainment)-add glasses, sunglasses or ‘FunGlasses’ to pictures of you and your friends! Glasses can be magnified, shrinked and turned in order to fit them the way you want. Fun to use while hanging out with your friends, on dates or while traveling!

Lens Apps

  • Shamir is releasing a new app for iPad
  • iTint- (Utilities) $1.99 iTint calculates a relative Visible Light Transmission (VLT) percentage of an transparent object. The most practical use is for automotive glass, but can also be used for sunglasses, swim goggles, and camera filters. Yes, this app can even do windows! Measure and record your results for future reference. Shopping for a pair of sunglasses? Why not record the VLT of each pair instead of just guessing the the tint darkness.
  • Lens Consulting (Business) Rodenstock- The app provides an illustrative demonstration of the differences and benefits of different Rodenstock products – from the conventional to the individual and from single-vision to progressive lenses.

Contact Lens Apps

  • Metro Optics Custom Contacts (under Medical)
  • Opticalc Contact Lens Calculator (Medical)
  • HD Ophthalmology (Medical)
  • Contact Lens Toric by Bausch and Lomb (Medical)
  • iContact Lenses Updates– iPhone and iPod touch (2nd generation) Requires iPhone OS 2.2 or later URL:
  • Eye Dock

Contact Lens Support

  • Contact Lens Tracker (Healthcare and Fitness) ipad and iPhone
  • Lens Tracker Pro (Healthcare and Fitness)
  • CL Tracker (Bausch and Lomb)-app for people that wear 30-day or 14-day contact lenses. Easily track and manage your contact lenses with notifications for replacement, when to reorder and even when to schedule your next eye exam.
  • Lenslife (Medical)
  • Lens Toss (Healthcare and Fitness) $.99

Contact Lens-Eyewear- Retail

  • Lens Gauge- by 1-800 Contacts, tracks how many days contacts have been in eye
  • Contact Lens Shoppe (Utilities)
  • Coastal Contacts
  • Optical Center
  • Insight Frame Finder -iPhone, iPod touch, and iPad

Eyes- Fashion

  • iShow Makeup- (Entertainment)
  • Virtual Makeover (Lifestyle) N/C

Eye Exams

  • A Simple Eye Exam
  • Eye Exam Photography
  • Vision Test
  • Vision Test 3M (healthcare and Fitness) .99
  • Netra Cell Phone based Optometry Solutions– mobile-phone application that, coupled with a small plastic device held over the screen, can determine users’ eyeglass prescriptions. Called NETRA or near-eye tool for refractive assessment
  • iCanSee, the first iPhone application i
  • New Smart Phone Turns Into Optometrist
  • IChart for iDoctors With iPhones
  • Eye Check Lite– (Medical) work, study or tourism in china, especially need to drive, often need to accept the Chinese standard of professional eye examination. You can use this software, ahead of familiar eye sight inspection methods of China , can also be used at any time to monitor the change of your eye sight.
  • Eye Test Pro– (Medical) $.99 Eye Test Pro is the ultimate app for Eye Test Professionals. It includes all you need to conduct a Professional Eye Exam, including the following features:
  • Helsana Eye Test -(Healthcare and Fitness) Hold your iPhone with your arm stretched out and adjust its position so that the “E” is upright at all time. The letter becomes smaller and smaller, which enables you to find out quickly how good your eyesight is. English, French, German, Italian
  • My Eye Test (Medical) $.99- program is designed for eye examination.  eye test is random viewing with alphabet and number  Korea’s standard eye chart, based on a vision test will be.  This program is a vision test, color vision tests, foods for eye
  • Essilor- The Vision Test

Eyecare/ Eye Health Apps

  • Eyecare- Save Your Vision-iPhone app that tells to save your vision and take a rest
  • Eye Health (Healthcare and Fitness)Bausch and Lomb N/C- keeping eyes healthy whether you wear contact lenses, glasses, or have no vision correction at all. Eye Health transforms  iPhone or iPod Touch into a reference tool for caring for eyes and keeping vision as strong as it can be
  • ieye (Healthcare and Fitness) $1.99
  • Eye Health (Medical) $4.99
  • eye Check lite (Medical) N/C
  • Eye Exercises (Healthcare and Fitness) .99
  • How To Protect Your Eyes (Healthcare and Fitness) N/C
  • Yoga For Your Eyes (Healthcare and Fitness) $9.99
  • Better Eyesight Without Glasses (Lifestyle)$3.99
  • Macula Tester
  • Vision by AppZap – This application helps test and protect your vision. It includes various functions such as eye exercises that keep your eyes healthy and minimize eyestrain, fun games like optical illusions and stereograms, as well as tests tracking your color vision, astigmatism, retinal function and visual field. It also provides practical information relating to different aspects of vision.
  • Diabetes Goal Tracker (Medical)
  • Visi Test (Healthcare and Fitness) N/C
  • Vision- Everything for perfect sight; tests and entertainment (Healthcare and Fitness) $.99
  • Optometry and The Eye (Medical)
  • Improve Your Eyesight (Education) $1.99 -This app is all about how to improve your eyesight using the famous Bates method.


  • Colorblind Assistant (Utilities) $2.99
  • ColorBlind Test (Medical) N/C
  • Colorblind Helper
  • ColorHelper
  • Visolve
  • Acuity (Healthcare and Fitness) N/C Acuity Color Blindness is a game mixed with a visual test



Visually Impaired or Blind app.

  • Oratio – Blackberry platform, Oratio is a  screen reading software that lets you manage instant messages, emails and SMS functions audibly. You can place and receive calls (with caller ID) and use all of the calendars and alarms with an intuitive audio interface that’s customizable by selecting the voice’s rate, pitch and verbosity.
  • LookTel –LookTel considers itself an “artificial vision” application. Using the phone’s built-in camera it can distinguish common objects based on their shape and identifies them in real speech, can teach it to recognize new objects, it links you to a live assistant who can verbally describe exactly what’s in front of you.
  • BrainPort – A visual prosthetic device that connects to the tongue, BrainPort takes digital video from a pair of sunglasses and translates it into electrical stimulation in your mouth. Although it’s still in the prototype stage and not yet available on the market, studies show in less than 10 hours people can gauge the distance of far-off objects
  • Google released two Android applications designed to help the blind with walking directions that pair Google Maps with GPS navigation technology. The applications, WalkyTalky and Intersection Explorer, both use spoken walking directions from Google Maps giving the blind (or visually-impaired) the opportunity to explore the layout of streets before navigating them in the physical world.


  • Learning Braille
  • Bumps – A Braille Guide by Izatt International , learn Braille on the go
  • Learn Braille by Paul Ziegler – This application helps anyone with regular sight learn and master Braille. also  in Japanese, Hebrew, Korean and Chinese.
  • Braille Clock by Peter Elst – Practice your Braille numbers with this Braille Digital Clock.
  • Linguistical by – This program helps you learn to sight read Braille as well as a variety of other languages. A language learning tool, the system was designed to increase your vocabulary skills while you’re on-the-go.
  • Braille Alphabet Trainer (Productivity) $1.99
  • Visually Impaired Clock (Utilities) .99
  • VisionHunt Color Edition (Utilities) Uses camera phone to detect colors, paper money and light resources ($19.99)

Medical Productivity

  • iChart EMR– A complete mobile Electronic Medical Record system to track and manage patients with a simple ‘touch & tap’ interface.
  • Bump

Ophthalmology and Optometry

  • EyePro
  • Astig Master-
  • Besst 2-BESSt 2.0”: the 1st version for the iPhone of “BESSt 2.0 IOL Power Calculator”. A must-have tool for all Anterior Segment surgeons who need to perform cataract surgery after laser refractive surgery (OCULUS™Pentacam™ required). Features:
  • VA Converter- (Medical) Converts between the most commonly used Visual Acuity notations (Snellen 6/6, 20/20, Decimal, LogMar). It is an essential tool for Ophthalmologists and Optometrists who are living the painful (but inevitable!) transition to LogMar notation.

OOO’s Business

  • iLocate- Optometrist (Navigation)iLocate is a comprehensive searchable database for all the Optometrists wherever you are with contact info, directions, and so much more – all at the touch of a button.
  • ilocate- Opticans (Navigation)
  • Optical Dispensing Assistant (Medical) $.99 Application is what all Optical Dispensing Opticians And Optical Dispensing Assistants have been waiting for. Optical Dispensing Assistant gives you all the most important calculations you are likely to require in your day to day work. 1. Calculate Lens thickness. 2. Calculate new lens power required with different Frame fitting (Vertex) distances. 3. Calculate how much Prism you are creating by changing Lens Decentration. 4. Calculate Lens Diameter required in a Frame for a given Patient PD. 5. Lens Power Transposition, From +/- and -/+ . This Application will save you a fortune in costly mistakes. Also as an added Bonus there are excellent diagrams of parts of the Eye on the flip side of each page along with instructions for use.
  • OD Wire (Social Networking) N/C

Trade Press

  • 20/20 Magazine; .99
  • Hong Kong Trade Fair – iPad-Official Magazine of the HKTDC Hong Kong Optical Fair
  • G and F -iPhone application that allows to view a series of strategical contents published every day on Glasses & Fashion, the first web portal addressed to end-consumers and eyewear, lifestyle and fashion enthusiasts.

Similar Posts:

Next Post
Previous Post