January, 2017 – Sharon, Penn. – Eyes of Faith Optical recently launched their redesigned website with a fresh marketing campaign that solidifies their upfront mission and a continued focus on a trusting partnership with independents. “A brand to believe in,” describes their roots in faith-inspired philanthropy and style, and their commitment to sell only to independent eye care professionals—not online.
“Although online sales are increasing in many industries because of convenience, we believe in the integrity of a proper eye exam and fitting at an independent, brick-and-mortar optical,” said Jim Schneider, Co-Founder and President. “So, the most important goal for our new website is to offer all of the advantages of e-commerce like ease of use, order history, and tracking of shipments, but exclusively to our optical partners.”
In addition to the convenience of online ordering, opticals need a feature-rich website to introduce patients to the brand. After all, part Eyes of Faith’s appeal is found in their scripture-inspired styles and Wear & Share® give-back promise.
Thus, Eyes of Faith built the new website to benefit opticals, but accommodate consumers, as well: wholesale pricing is revealed and purchases are allowed only when optical partners are logged in; all other features, including vibrant, zoomable frame photos, brand videos, and “Prayer Partners” prayer requests, among others, are accessible to any visitor.
The website is also responsive, to allow for optimal viewing on any mobile device or desktop computer (especially useful when shopping for additional colors and styles with patients on an office tablet, for example), and Eyes of Faith partners are listed in an interactive locator and will soon have the ability to set sales appointments online and download content from an improved resources section. These enhanced features have already garnered rave reviews.
“We use many different manufacturer websites and the Eyes of Faith site is by far the easiest and quickest to use,” said Chiara Tillman of Truitt & Truitt Optometrists in Marysville, Ohio. “I entered 12 frames and checked out without a hitch. I was impressed it was that easy the first time ordering on the site. We love the frames and the message!”
Eyes of Faith hopes the new website and campaign resonate with both consumers and eye care professionals.
“Everyone can believe in our mission to bring eye care and the love of Christ to people in need around the world and here at home. And eye care professionals can believe in our commitment to partnering with them exclusively to put meaningful, fashion-forward frames on their boards that patients won’t find online,” said Amy Schneider, Co-Founder and Vice President, Product Development. “Simply put, ’A brand to believe in’ is how we want to be known.”
Eyes of Faith eyewear is available exclusively from independent eye care professionals throughout the US. Purchases of Eyes of Faith frames help to fund Wear & Share eye care and eyewear for people in need via vision-specific mission work domestically and abroad. Eyes of Faith is the ONLY brand of eyewear that blends faith-inspired style with designer quality and is created to uplift wearers every day.
For more information about Eyes of Faith Optical or Wear & Share visit eofoptical.com.