The Vision Council’s Launches Low Vision Resource Campaign

Alexandria, VA (July, 2016) The Vision Council has kicked off a new campaign to drive traffic to its website, www.whatislowvision.org – a site designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available. The campaign, which kicked off on July 5 and lasts for a period of 3 months, utilizes search engine marketing (SEM) – an advertising tool that uses keywords and  specific search terms to increase a site’s visibility in search engine results pages.

The Vision Council’s whatislowvision.org serves as an online resource for people with vision impairment due to macular degeneration, diabetic retinopathy, glaucoma, and other eye conditions often associated with aging. The site answers questions that those with low vision, their loved ones, and caregivers may have by addressing its causes and warning signs, as well as vision enhancing devices and medical solutions.  The site also features a doctor/dealer locator, where consumers can locate low vision products and services near them.

Low Vision

The Vision Council’s SEM campaign will primarily target vision impaired senior citizens, and secondarily their caregivers.  The organization expects to receive between 70,000 and 80,000 visits to the site by the campaign’s end.

About Low Vision

Low vision is the term used to refer to a visual impairment due to macular degeneration, diabetic retinopathy, glaucoma and other eye conditions that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. It is often characterized by partial sight, such as blurred vision, blind spots or tunnel vision, but also includes legal blindness. While low vision can impact people of all ages, it is primarily associated with older adults.

 About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses. For more information, visit www.thevisioncouncil.org. 

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